Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016

“The unique opportunities with mobile data”




Longevity Location Lifestyle



6.3x more effective at start of user journey4.8x more valuable users with video primingdistribute these for you


The mobile consumer

£



17.6% 85

8.4% 128

4.2%

149

3.7% 185

3.1% 67

3.0% 133

The mobile consumer

The mobile consumer

The mobile consumer



The fickle, mobile consumer

The fickle, mobile consumer

The responsive, fickle, mobile consumer

The realm of the mobile consumer



Data & Analytics

Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016