Upload
kantar-media-uk
View
104
Download
1
Tags:
Embed Size (px)
Citation preview
TGI Clickstream 2015 Q1
Online BehaviourAdded: General Internet Activities
Males are 22% more likely to buy a
product/service over the internet in
the last month because of adverts
seen on social networking sites.Compared to Females who are 21% less
likely.
Adults aged 45-54 are 40% more
likely to buy a product or service
offline in the last month because of
adverts seen whilst
online/browsing websitesCompared to Adults 65+ who are 42% less
likely.
New options for
‘Which types of
adverts have
prompted you to’:
Adverts seen whilst
online/browsing websites
Adverts seen on social
networking sites.
Single adults are 54% more likely to
buy a product/services offline in the
last month because of adverts seen
on social networking sitesCompared to adults Marries/Living as a
Couple who are 20% less likely.
Base – Used internet Last Month - yes
Online BehaviourAdded: General Internet Activities
New options for ‘How
found websites visited’
– Through Social
Networking Sites28% of internet users in
the last month
12.6 Million internet users
in the last month
Base – Used internet Last Month - yes
Online BehaviourAdded: General Internet Activities
Added: New options for
‘Instant messaging
services used in last
month’
Added: New options for
‘Video Messaging
services used in last
month’
2.6 Million 281,000
Users Users
374,000 Users
Base – Used internet Last Month - yes
Online BehaviourAdded: General Internet Activities
Added: Sites visited on a Smartphone/Tablet device in
the last 4 weeks
Base – Used internet Last Month - yes
240% more likely to take
a Gap Year/Career break
to Travel in the next 12
months.
302,000 watchers expect
to Start University in the
next 12 months.
10% expect to Make
Major Home
Improvements in the next
12 months.
Online BehaviourAdded: General Internet Activities
Added: Sites visited on a Smartphone/Tablet device in
the last 4 weeks
Base – Used internet Last Month - yes
134,000 expect to Finish
School/College in the
next 12 months.
33% more likely to Get
Engaged in the next 12
months.
58% more likely Get
Married in the next 12
months.
11% expect to Change
their Job in the next 12
months.
Online BehaviourAdded: Social Media
New options for ‘Types
of Companies/brands
followed on Twitter/liked
on Facebook/Followed
on Other Social
Networking’:
Follow on Twitter –Food/Drink
Like on Facebook –Food/Drink
Follow on Other Social
Networks –Clothing; Entertainment;
Financial; Food/Drink; Motoring;
News; Sports; Technology; Travel
Base – Used internet Last Month - yes
Delicious readers are 204%
more likely to follow Food/Drink
companies/brands on Twitter.Compared to Big Issue Magazine
readers who are 45% less likely.
Adults who Definitely Agree ‘the
point of drinking is to get drunk’ are
34% more likely to like Food/Drink
companies/brands on Facebook.Compared to ‘Heavy’ Low Alcohol
drinkers who are 14% less likely.
Online BehaviourAdded: Social Media - New options for ‘Activities Used Facebook/LinkedIn/Google+/Twitter For’
Base – Used internet Last Month - yes
Facebook:
-Participating within
groups and pages
I’m interested in.
-Sharing my current
location/’checking in’.
-Sharing
support/fundraising
for causes or
organisations.
LinkedIn:
-Sharing/updating my
career, skills and
educational
achievements.
-Endorsing skills or
adding
recommendations for
my connections.
Google+:
-Participating within
groups and pages
I’m interested in.
-Sharing my current
location/’checking in’.
-Sharing
support/fundraising
for causes or
organisations.
Twitters:
-Sharing
support/fundraising
for causes or
organisations.
Online BehaviourAdded: General Internet Activities
Base – Used internet Last Month - yes
New options for ‘Used
Mobile In-Store Whilst
Shopping’:
Online BehaviourAdded: Travel
Added: New options for ‘Websites used to book holiday
or travel in the last 12 months’ - Monarch
Base – Used internet Last Month - yes
1,033,000 Monarch Users L12M
Online BehaviourAdded: E-Commerce – Sites used to make online purchasesin the last 6 months
Base – Used internet Last Month - yes
Apple:
1,919,000 adults who
have used the internet in
the last month have
made purchases.
4% of internet users.
Boots:
2,656,000 adults who
have used the internet in
the last month have
made purchases.
6% of internet users.
Sports Direct:
3,321,000 adults who
have used the internet in
the last month have
made purchases.
7% of internet users.
Online BehaviourAdded: Websites visited – Visited in Last 7 Days/Visited in Last 4 Weeks
Base – Used internet Last Month - yes
Tumblr (Blogging)
9,196,000 users
Cineworld (Entertainment)
5,589,000 users
Apple.com (News and Media)
11,085,000 users
Bet365.com (Gambling)
7,397,000 users
Moshi Monsters
(Hobbies/Interests)
880,000 users
Rhs.org.uk (Hobbies/Interests)
1,545,000 users
William Hill (Gambling)
7,751,000 users
Odeon (Entertainment)
3,510,000 users
Post Office (Services)
4,149,000 users
Betfred.com (Gambling)
5,489,000 users
Royal Mail (Services)
8,482,000 usersMonarch.com (Travel)
1,582,000 usersDictionary.com (Reference)
4,185,000 users
Meter DataAdded: Full Site/Domain List – New Site Metrics
Base – Used internet Last Month - yes
PostOffice.co.uk
Cineworld.co.uk
Dictionary.reference.com
MSN Entertainment UK
MSN Food and Drink UK
MSN Weather UK
Morrisons.com
MSN Weather UK
MoshiMonsters.com
Monarch.co.uk Odeo.co.uk
Morrisons.com
MSN Money UK
CONTACT
Kantar Media TGI
Ealing Gateway
26-30 Uxbridge Rd
London
W5 2AU
@KantarMediaTGIW: tgi.kantarmedia.com/uk