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applied innovation &

hothousecentre.

Market size

Opportunity

Current Issues with Travel Monitoring Data

• Reliability

• Robustness

• Quantity – low response rates

The App will provide a fairer truer picture:

• Live

• Salient

• Real time data

Benefits:

• Removes the need to provide travel diaries (increased response rate)

• Time and cost savings for both the LA and developer

• Ensures developer provides infrastructure requirements in a timely manner

• Can support promote a sustainable lifestyle

What local authority objectives does this support?

• The promotion of sustainable travel modes

• Improving physical wellbeing

Slide 1 – Team B

Travel Plan Monitoring

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applied innovation &

hothousecentre.

What is the indicative value of

the idea to the Local

Authority?

• Who in the local authority

will benefit?

• What might it cost?

Idea Title….

Currently costs Developer £45,000

Congestion costs Suffolk economy 146

million a year

Slide 2 – High Level Business Case

Outcome 1: What value can the data collected bring to LAs & which roles within LAs

would benefit from that data?

Better quality data:

• Not a snap shot

• Accurate reflection of travel behaviour

• Can use data to inform travel behaviour

work

LA:

• More efficient use of officer time

• Increase uptake in sustainable travel

Initial ROM Benefits Estimate: Indicative Investment estimate:

Data can be reused elsewhere in

the LA:

• Public Health

• Other areas of transport policy

eg network management

• Place Making

• Education

• Economic Development

• Service Provision

• Support cross boundary

planning

• Evidence to support funding

bids

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applied innovation &

hothousecentre.

Ideas

Slide 3 – App Adoption Plan

Outcome 2: How can we ensure widespread adoption of the app, so that the data is

reliable and representative?

• Incentives are primarily the responsibility of the developer.

They can do this through various marketing strategies

• LA policy could require data in this format

Implementation ease :

Effectiveness:

L M H

Cost:

Adoption speed:

Idea 3

L M H

Implementation ease :

Effectiveness:

L M H

Cost:

Adoption speed:

L M H

Implementation ease :

Effectiveness:

L M H

Cost:

Adoption speed:

L M H

© British Telecommunications plc

applied innovation &

hothousecentre.

Slide 4 – Making it happen

Outcome 3: What are the key next steps?

Step 1

• Clarify what do we want from the App

Step 2

• Undertake a pilot running alongside a traditional travel survey