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The awards have been handed out, the rosé has been drunk, and the 2016 Cannes Lions International Festival of Creativity is coming to a close. Over the course of the festival xAd analyzed visitation to the hottest spots and coolest parties. See what you missed or re-live the dream!
Monday Tuesday Wedensday
Trending Events at the Palais(Indexed Foot Traffic by Time of Day)
OVERALL FOOT TRAFFIC PATTERNS: June 20 – June 22(Indexed Foot Traffic by Time of Day)
Late Night Soirees(Absolute Foot Traffic by Time of Day)
20% 8% Heart of the Festival
Soaking Up the Sun
Copyright © 2016 xAd, Inc. All rights reserved.
Foot trafficcannes lion recap
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Palais des Festivals et des Congres
Facebook Beach
The Carlton
Grand Hyatt Cannes
The Palais sawof overall foot traffic across the three days.
Despite only being open from 10am to 5pm Facebook Beach drew in visitors with free food and drinks, and was the most visited location outside of the Palais and the big hotels.
Living the Sweet LifeAfter the Palais, hotels drew the biggest crowds as people stayed close to home base and many brands, such as Mondelez International hosted parties there. The Carlton alone saw of overall festival traffic.
Jw Marriott Cannes
New York – New York
L’Annex
Le Voilier
9:00 AM
10:00 aM 12:00 pM5:30-7:00 pm
11:00 aM 2:00 pM 1:00 pM
9:00 AM
9:00 AM
11:00 pm
11:00 pm
11:00 pm
1:00 pm
1:00 pm
1:00 pm
3:00 pm
3:00 pm
3:00 pm
5:00 pm
5:00 pm
5:00 pm
7:00 pm
7:00 pm
7:00 pm
Monday
Late Start to the ConferenceAs people were settling in for the week on Monday, traffic to the Palais trickled in throughout the morning, picking up around 1pm and hitting its peak at cocktail hour at 6pm.
Pre-Lunch CrowdsThe morning sessions held crowds for Anna Wintour and Will Smith, with a sharp drop around lunch time. Traffic gradually declined as goers explored Cannes or went back to their hotels for power naps before filing back into the Palais at 5:30pm for cocktails and parties hosted by brands.
Celebs & CocktailsWednesday at noon was the most attended time at the Palais all week as Anderson Cooper & Anthony Bourdain took the stage. Attention spans weren’t as long by day 3 as attendance dropped earlier, but that didn’t stop a big happy hour turnout.
tuesday wednesday
Anna Wintour in Conversation with Christopher Bailey
Anderson Cooper & Anthony Bourdain Creative Inspiration
The Pursuit of Impact with Will Smith
An Intimate Conversation with Usher
Stephen Sackur of BBC Interviews Gwyneth Paltrow
Rooftop Drinks & Meet the Speakers
Everyday
8:00 AM 10:00 AM 12:00 AM 2:00 pM 4:00 pM 6:00 pM 8:00 pM 10:00 pM 12:00 AM 2:00 aM
Palais
Hotels
Beaches
Restaurants
The Gutter Bar
Le Vesuvio
Le Voilier
New York-New York
Catching some rays mid-afternoon
Steady restaurant traffic throughout the day
On Monday, attendees were still arriving, but foot traffic picked up towards the later part of the afternoon for cocktails and dinner
Guests stayed out later on Tuesday and Wednesday as the parties ramped up
Work hard, play hard - resting up and changing clothes for a night on the town
The Gutter Bar was, as always, the hottest late night spot, keeping the party going until sunrise
Attendees hit New York – New York to start their night with a cocktail
Data Nerds? I don’t think so… Attendees from Data/Research companies were over 3x more likely to over-index between 11pm-3am!
Cannes Beyond the Palais – Where Else did People Go? (Absolute Foot Traffic by Time of Day)
8:00 pM 9:00 AM 10:00 pM 11:00 pM 12:00 aM 1:00 aM 2:00 aM 3:00 aM 4:00 aM 5:00 aM
6:00 AM—10:00 aM 10:00 AM—2:00 pM 2:00 pM—6:00 pM 6:00 pM—10:00 pM 2:00 aM—6:00 AM10:00 pM—2:00 AM
Early Brand Risers Brand marketers were over 60% more likely to be up and active between 8am-12pm.
North Americans were 16% more likely to be out until 5am (2x as likely to be out between 4-5am). However, they recovered quickly, also being the group most likely to be out and about at 10am!
Western Europeans ruled the middle of the day and cocktail hour, as they indexed 32% higher than the average from 2pm-8pm across the three days.
Source: xAd Foot Traffic Analysis, June 20-22