Annual Cable TV Industry ReportJanuary – September

2014 – 2015

About Ozone Solution Pakistan:Ozone Solution Pakistan is a UK based media monitoring and tracking company having potential to cater to emerging media tracking needs in the industry. Ozone Solutions carries the vision to partner with Pakistani industry in meeting challenges posed by new and emerging media platforms like Cable TV, Digital Media & FM Radio through a unique blend of foreign experience and local talent. Currently, Ozone is the only company in Pakistan to provide tracking of In-House Channels operated by cable providers.

Countrywide Tracking Coverage From Jan 15 – Sep 15Coverage SummaryTotal Cities: 16Total Head-ends: 92In-House Channels: 385+

S# CITIES CABLE HE

1 KARACHI 20

2 LAHORE 30

3 ISLAMABAD 3

4 RAWALPINDI 6

5 MULTAN 9

6 FAISALABAD 7

7 PESHAWAR 4

8 KOHAT 1

9 GUJRANWALA 3

10 BAHAWALPUR 1

11 HYDERABAD 2

12 SUKKUR 1

13 MUZAFARABAD 1

14 KHARIAN 1

15 Mir Pur (AJK) 2

16 Quetta 1

Disclaimer: OSP does not track all In-house cable channels operating in its covered cities.

Research Methodology:

Monitoring of Cable TV in Pakistan is challenging.

This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories.

To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.

Trends2015 vs 2014

2015

2014 vs.2015Total Minutes of Advertising

Trend Analysis

-

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

1,312,125

1,626,159

2014

Quarter Wise Performance% of Total Minutes of Advertising

Q1 Q2 Q3

30%

39%

31%

37%

32% 31%

20142015

2015 vs. 2014Trend Analysis

Advertisers’ Report

Top 10 Categories% Minutes of Total Advertising

Personal P

roducts

Mattress

Confectionary

Beverages

Cellular C

ommunication

Culinary

Financia

l Service

s

Fabric

sFo

od

Home Appliance

s & Electr

onicsOth

er

25%

9%

5%

11%

15%

9%

4%2% 2% 2%

16%

26%

14%

11%9% 8%

5% 5% 5%3% 3%

11%

2014 2015

Top 15 Advertisers% Minutes of Total Advertising

Master E

nterprises

Trend In

ternational

Poonia Brothers Pak

istan

English

Laboratorie

s (Pvt.

) Ltd.

GlaxoSmith

Kline Pakis

tan Ltd

Pepsi Cola

International Pvt. L

td.

New Jubile

e Insu

rance

Co. Ltd

Unileve

r Pak

istan

(Pvt.)

Ltd

Pak Teleco

m Mobile

Ltd.

Al Kara

m Textile M

ills

Skin Care Pak

istan

(Pvt.)

Ltd.

Diamond Fo

am (P

vt.) Lt

d.

China Mobile

Pakist

an

Shali

mar Fo

od (Pvt.)

Ltd.

English

Biscuit M

anufactures (

Pvt) ...

3%

12%

2%2%

4%3%

1%

4%

7%

2%

7%

6%

2%

0% 0%

11%

8% 8%

4%4% 4% 3% 3% 3% 3% 2% 2% 2% 2% 2%

2014 2015

Top 15 Brands% Minutes of Total Advertising

3%

12%

2%

1%2%

7%

5%

2% 2%

7%

0%

2%

0% 0% 0%

11%

8% 8%

3% 3% 2% 2% 2% 2%2%

2% 1% 1% 1% 1%

2014 2015

Channels’ & Networks’ Report

Top 15 Channels of 2014 -2015Across All Genre - % Share of Advt. Minutes

Lahore - D

iGi - FW

Cinema

Faisa

labad - Amaze - C

inema

Lahore - D

iGi - FW

Movies

Multan - D

iGi - FW

Cinema

Multan - D

iGi - FW

Movies

Lahore - W

ateen Telecom - W

Cine

Faisa

labad - Amaze - S

uper

Islamabad - W

ateen Telecom - W

Cine

Peshawar -

DiGi - Music

Lahore - W

orldCall T

elecom - S

uper Cinema 1

Bahawalpur - DiGi -

FW Cinema

Bahawalpur - DiGi -

FW M

ovies

Faisa

labad - Amaze - M

usic

Islamabad - W

ateen Telecom - W

Cine Gold

Karachi -

DiGi - FW

Cinema

3% 3%

2%

0% 0%

3%2% 2%

1%

0%

1% 1%

3%

2%

3%

3%3% 3%

2% 2% 2% 2% 2%2% 2% 1% 1%

1% 1% 1%

2014 2015

Top 15 Cable Networks% Share of Advt. Minutes

Gujranwala - D

iGi

Lahore - Kundanz

Lahore - DiGi

Faisa

labad - Amaze

Multan - S

olo

Lahore - Wateen Te

lecom

Peshawar -

DiGi

Multan - D

iGi

Bahaw

alpur -

DiGi

Lahore - World

Call Teleco

m

Karach

i - World

Call Teleco

m

Rawalp

indi - Amaze

Islam

abad - Wate

en Telecom

Karach

i - DiGi

4%3%

6%

10%

4%

9%

7%

0%

2%

0%

7%

3%

6%

5%

8% 8%7% 7% 7%

6% 6%

4% 4% 4% 4% 4% 4% 3%

2014 2015

City Wise% of Total Minutes of Advertising

2014 vs.2015Trend Analysis

Lahore

Karach

i

Multan

Peshawar

Gujranwala

Rawalpindi

Faisa

labad

Islamabad

Bahawalp

ur

Hyderabad

22% 22%

4%

17%

4% 4%

10%13%

2%1%

29%

13% 12%10%

8% 7% 7% 7%4%

2%

2014 2015

THE END

For query on DATA, please contact:

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. Imran Ahmed Shaikhimran@ozonesolution.co.uk

0300-8298311