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#MeasureCamp
Welcome from your hosts
Phil Pearce
PPC and Analytics Expert
Freelancer
@philpearce
[email protected] www.linkedin.com/in/philpearce
@jonoalderson
www.linkedin.com/in/jonoalders jonoalderson.com
Jono Alderson
Intro Video
http://www.youtube.com/watch?v=wJCQbQ_azpM
Intro
1. Survey - Who heard of Crystal Maze?
2. What`s is the Crystal Maze challenge?
3. Analytics themed Crystal Maze...
Agenda
- Task (groups of 4 people)
1. Skill
2. Physical
3. Mental
4. Mystery
- Optional task if there is a tie for first
- Final challenge for leading team
Please break into Teams of 4
- Team Names/Colours
1. Team one: Ninja
2. Team two: Jedi`s
3. Team three: Guru`s
4. Team four: Evangelists
5. Team five: Angels
6. Team six: Grand Mothers
7. Team seven: Masters
8. Team eight: Experts
Please break into Teams of 4
- Pick a team leader
- ONE laptop per team
- Internet connection is needed for tasks.
- Think about who to assign task
1. Skill (brains person)
2. Physical (brawn person)
3. Mental (creative person - ideally iphone user)
4. Mystery (adventurous person)
Each task has two crystals up for grabs (for first and second place)
The team with the most crystals at the end will complete for the final challenge.
Skill Task: Setup
- Give the laptop to the person doing the task
- Log into [email protected] password: xxxxx
- Go google.co.uk
- Team leader: Put hand up when ready.
Skill Task
- Go to Google Analytics on my BUTTON START (start timer)
- Write down Crystal pass phrase
- run to the front
- press button and hand the Crystal pass phrase to a Richard O'Brian
Skill Task
- Find the crystal (singular)
- NOT in settings, realtime or Browser/ISP/Hostname report, or ecommerce, or advanced segments, or MCF.
- URL report
- Title report
- Page Grouping
- Event Cat, Event Action, Event Label, Event page
- Source/Medium/Campaign/Content/KW
- Site Search and site search category
- CustomVars 1-5
- User timing
- Social report
Physical: Get Ready...
There is no time limit on this task.
You MUST press save.
And you MUST press the table exit button.
Mental
Number of Tags * 100
Divided by number of Rule
Add number of users
= Number
Enter Pin (4digits) - you only get one attempt.
Mental
Number of Tags * 100 (e.g. 1tag* 100 = 100)
Divided by number of Rule (100/1rule = 100)
Add number of users (100 + 1user = 101)
= Number (0101pin)
Enter Pin (4digits) - you only get one attempt.
Mental
Number of Tags * 100 (e.g. 46tag* 100 = 4600)
Divided by number of Rule (4600/100rules = 100)
Add number of users (4600 + 100user = 4700)
= Number (4700pin)
Enter Pin (4digits) - you only get one attempt per team member
Mystery
I`m a metric, but I`m not in analytics.
My average is different in men vs women.
I can be used to measure inactive rates.
I burn, but I`m not measured in litres.
What am I? (1st crystal)
How much has Richard used today? (2nd crystal)
If Draw for 1st place
Metrics Mallets mallet
• No reputation
• No 3 second pauses
• No buzz words (big data, it depends, avinash says)
Final Analytics challenge
Earn prizes
- 60sec = £40 (£10 each)
- 90sec = box chocolates for team + free mice
- 120sec = box chocolates for team
Report Task Audience Tab
> Adwords
> Campaigns
> Click tab
> Sort Clicks Descending
Motion Graph
> Volume (y)
> cost (x)
> CPA for goal1 (z),
> grouped by month
> over 12months time range
Play motion chart.