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AD
BLOCK ING
EVERYONE 'S PROBLEM
Brian Whitestone
CCO Public Domain
AD BLOCK ING
SECONDS I N TO THE P I TCH
In 3 years, ad blocking has increased from 40
million to 200 million users according to Adobe
CCO Public Domain
AD BLOCK ING
I T 'S GETTING SCARY . .
AD BLOCKING USAGE HAS DOUBLED
OVER THE PAST YEAR
CCO Public Domain
OVER 20% OF
MOB I LE PHONE
USERS HAVE AD
BLOCKERS
I NSTALLED
AD BLOCK ING
CCO Public Domain
AD BLOCK ING
THE I NTERNET HAS BECOME
A BATTLEGROUND
Consumers want to avoid ads Advertisers need to show their adsCCO Public Domain
CONSUMERS V IEW
ADS AS . . .
I NTRUS IVE
DECEPT IVE
D ISRUPT IVE
AD BLOCK ING
Wikimedia Commons
LEAST POPULAR ADS
REQU IRE USER TO F IND AN
"X " AND OCCUPY THE
WHOLE SCREEN
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CCO Public Domain / freegreatpicture.com CCO Public Domain
"BY I NSTALL ING AD
BLOCKERS , CONSUMERS ARE
TELL ING US VERY CLEARLY
THEY DON 'T WANT TO BE
TRACKED ACROSS THE WEB "
AD BLOCK ING
- - JASON K INT , D IG I TAL CONTENT NEXT
I am tracking you
CCO Public Domain
AD BLOCK ING
Advertisers obsess over data
Ads now come loaded with
data trackers
THE TRACKERPROBLEM . . .
CCO Public Domain
AD BLOCK ING
THE TRACKER PROBLEM
Slows down uploads on
mobile
CCO Public Domain
AD BLOCK ING
THE TRACKER PROBLEM
Use a lot of data on mobile
Expensive for mobile
users
CCO Public Domain
AD BLOCK ING
THE TRACKERPROBLEM
Big Concerns over privacy and surveillance...
FLICKR CC / www.ccPixs.com
CCO Public Domain
AD BLOCK ING
Advertising dollars are the
fuel of the free internet
These $$$ help pay for
content
WHY WORRY?
CCO Public Domain
ADVERT ISERS STAND TO
LOSE $ 35 B I L L ION PER
YEAR BY 2020
AD BLOCK ING
FlickrCC / TaxRebate.org.uk
AD BLOCK ING
Ad Block Plus
Ghostery
Shine
THE BLOCKERS
FlickrCC/Yuya Sekiguchi
AD BLOCK ING
SHINE
Blocks at the network
level
A real threat..
Shine
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PageFair..bypass adblockers
Whitelisting
LEAN
Online Trust Alliance
Encourage people to pay
ADVERTISER 'S RESPONSE
Canva free stock photo
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PAGEFA IR /WHITEL I ST
BYPASSES AD BLOCKERS
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LEAN & ONL INE TRUST
ALL IANCE
CREATE NON INTRUSIVE ADSOBSERVE BEST PRACTICES
NO TRACKINGAGREE TO MINIMUM STANDARDS
Seeking balance...
AD BLOCK ING
WHAT ABOUT PAY ING ?
Inform people of ways to support site Buy temporary access
Just keep reading?
FlickrCC/Seth Anderson.Wired.com
I S THERE A
WINN ING
SOLUT ION ?
AD BLOCK ING
CCO Public Domain
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FOR ADVERTISERS...
"IT'S ALL ABOUT THE ENTIRE PACKAGE OF
SPEED AND PERFORMANCE AND
TECHNOLOGY. THE CONSUMER DOESN;T
DIFFERENTIATE BETWEEN PUBLISHERS
BASED ON CONTENT ALONE."
JASON KINT. DIGITAL CONTENT NEXT
FlickrCC/RambergMedialImages
PEOPLE WILL SHARE THE ONL INE
ECOSYSTEM WITH ADS AS LONG AS THEY
AREN 'T D ISRUPT IVE OR I NTRUS IVE
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FOR CONSUMERS
FlickrCC/123hamda
AD BLOCK ING
Matrix, Sidneyeve. "Module 02: Promotional Media". 24 January, 2017. Lecture
