4 en criteo - big-dataweek - big data and criteo - april 2015

Copyright © 2014 Criteo

23 April 2015

BIG DATA & CRITEO

Andreas Misera – Operations Director Fast Growing Markets@ Criteo


CRITEO – WHO ARE WE?


9,000+ PUBLISHERS1

130+ COUNTRIES1

1bn REACHED MONTHLY3

7,000+ ADVERTISERS

1

1- Criteo February 2015

90%RETENTION

RATE2

| 2- Annual rate 2014 | 3- comScore MMX, Decembre 2014


Global presence

AMSTERDAM

STOCKHOLM

MUNICH

MILANO

PARIS

LONDON

CHICAGO

BOSTON

NEW-YORKPALO ALTO

SAO PAULO

BEIJING

SEOUL

TOKYO

SYDNEY

MOSCOW

SINGAPORE

24 OFFICES, 15 COUNTRIES, 1300+ EMPLOYEES


WHAT DOES CRITEO DO?


Our mission in Online Advertising

TARGET THE

RIGHT USER

AT THE RIGHT TIME WITH THE

RIGHT MESSAGE

BASED ON AN ENGAGEMENT MODELTURNING BROWSERS INTO BUYERS


Criteo re-engages recent visitors


How does it work?

1 A USER SEES PRODUCTS ON A WEBSITE…


How does it work?

2 ...THEN BROWSES THE INTERNET


How does it work?

3 CRITEO DIPLAYS A PERSONALIZED BANNER TO THE USER

GO GOGO

Powered by


How does it work?

4 AFTER A CLICK ON THE BANNER THE USER GOES BACK TO

A PRODUCT PAGE


Bring back lapsed customers, prospect for new customers

LAPSED CUSTOMERS

NEW CUSTOMERS


The right product, to the right person, at the right time

CLIENT PLATFORM PUBLISHER PLATFORM

CLIENT PERFORMANCE

MANAGEMENT

REAL-TIME

REPORTING ANALYTICS

INVENTORY

MANAGEMENT

REAL-TIME

REPORTING ANALYTICS

DATA

CPC CPM

CUSTOMER REAL-TIME

OFFERCHECK-OUT & PURCHASE


Big data is a journey that never ends for us….

Criteo launches

the performance display

on Desktop

Criteo launches its

solution on Social

Criteo launches

its solution

on Mobile Web

2008 2012 2013

Criteo launches its

solution on Email

20142014

Criteo launches its

In-app solution


INSIDE THE MACHINE:

BIG DATA


The challenge of Big Data

VELOCITYVOLUME VARIETY VALUE


Deep, granular and actionable shopping intent data

$430BN SALES¹

PRODUCT SKU PRICING AVAILABILITY

VIEWED CLICKED CHECKOUT BOUGHT

BROWSING PATTERN PROFILE CRM

CONTEXT BIDS PLACEMENTS FORMATS

IMPRESSIONS VIEWS CLICKS CONVERSIONS

UNIQUE CLIENT DATA

CRITEO

PROPRIETARY DATA

FEEDING

FEEDING

1 WE OBSERVED OVER $430 BILLION IN SALES TRANSACTIONS ON OUR CLIENTS’ WEBSITES IN 2014, WHETHER OR NOT A CONSUMER SAW OR CLICKED ON A

CRITEO ADVERTISEMENT.


Criteo’s value depends on 3 core technologies

CHOSE THE RIGHT PRODUCT

TO DISPLAY

RECOMMENDATION

ENGINE

CHOSE THE RIGHT USERS /

ADVERTISER / PUBLISHER TO

DISPLAY

PREDICTION ENGINE

CREATIVE ENGINE

DYNAMIC CREATIVE

OPTIMIZATION

Optimized

on

CTR

+

CR

+

Order Value


Personalized Ads

MATCHES SEARCHERS’ INTENT WITH

PERSONALIZED BANNERS AT THE PRODUCT LEVEL.


The Engine optimizes each banner in real time

6ms

Buttons

all original #represent

SHOP NOW

ColoursBackground Layout

WARM MEETS LIGHT

SWEET NOTHING

ADDIDAS IS ALL IN

ALL ORIGINALS #REPRESENT

Slogans

JOIN NOW

SEE MORE

CLICK HERE

Call to actions

Opt-out link

JOIN NOW

SEE MORE

CLICK HERE

SHOP NOW

SHOP NOW

JOIN NOW

JOIN NOW

http://www.criteo.com/us/success-stories/research/search-and-performance-display-better-together







More and more variables for better prediction performance

CTR-CR

Display

Button

Category Color

Layout

Repetition

Ratings

User’s Activity

Publishers

Behaviour

Engagement

Language

6VARIABLES

AND MORE…

15VARIABLES

100+VARIABLES

Viewed products

Destination


Huge volumes of data are needed to compete

ANSWER:

400

HOW MANY TIMES SHOULD YOU FLIP A COIN TO

CONFIRM IT’S FAIR?

ANSWER:

80,000

HOW MANY DISPLAYS DO YOU NEED TO MEASURE

A 0.5% CTR?

ANSWER:

320 BILLION

DISPLAYS

HOW MANY DISPLAYS DO YOU NEED TO MEASURE

A 0.5% CTR FOR EACH OF

OUR ADVERTISERS, ON

EACH PUBLISHER?

FOR MACHINE

LEARNING,

SCALE MATTERS


High performance computing

Transfer,

combine, index,

request 20 tb

additional every

day


And a need for global physical infrastructure

1 HTTP request = 1 line of log

7 DATA

CENTERS

MORE THAN

10000

SERVERS

10K

AVAILABILITY

>99.95%PEAK TRAFFIC (PER

SECOND)

800K HTTP REQUESTS

BUILT, SET UP

AND OPERATED

INTERNALLY


Big Data @ Criteo

430 BILLION $1

SNAPCHAT

1 700PHOTOSSHARED

/ SEC

GOOGLE

33KSEARCHES

/ SEC.

SKYPE

23 000MINUTES OF

CONVERSATION/ SEC

450KPEAK RTB / SEC

29 000BANNERS

/ SEC

TWITTER

46KTWEETS / SEC

FACEBOOK

41KPOSTS / SEC.

800KREQUESTS HTTP / SEC

203KPRODUCT

IMAGES / SEC

7000+ CLIENTS

12BILLION $2

€

90%RETENTION

RATE4

9000+PUBLISHERS

EVERY

SECOND

1: Criteo observed over $430 billion in sales transactions on our clients’ websites in 2014.

2: Turnover generated by Criteo to its clients in 12 months

3: Post-click mobile sales for customers on an annual run-rate

4: Annual Rate

1BILLION $3


ENGINEALGORITHM PREDICTION & RECOMMENDATIONS

AUTOMATIC BUYING

NEW PRODUCTSCO-MARKETING / CRITEO KEYWORDS / UPPER FUNNEL

AND MORE TO COME…

ADVERTISERS & PUBLISHERSALGORITHM TRANSPOSITION / BANNERS

ADVERTISERS & PUBLISHERS PLATFORMS

INFRASTRUCTURE & SCALABILITY24/7 SERVICE / HADOOP TECHNOLOGY / HPC…

7 DATACENTERS

SALES & BIZ DEVACCOUNT STRATEGISTS / SALES

MEDIA BUYERS

BUSINESS INTELLIGENCEADVERTISER ANALYSIS AND OPTIMIZATION

REPORTING TOOLS AND METRICS

INTEGRATION & SUPPORTPROJECT MANAGEMENT AND COORDINATE

MAJOR CLIENT INTEGRATIONS

CRITEO BACKSTAGE: A TECH COMPANY


Thank you!

Data & Analytics

4 en criteo - big-dataweek - big data and criteo - april 2015