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YONG CHEE KHEN
About Me – My Career My Projects – My Education
About me
Date of Birth : 26 Oct 1976 Age : 38 Place of Birth : Kuala Lumpur, Malaysia Marital Status : Single (open to relocate and travel) Language : English, Mandarin, Cantonese, Malay Hobbies : Travelling, photography, gyms, coffee with friends, explore new trends Travelling experience: Australia, Canada, China, Hong Kong, India, Indonesia, Macau,
Singapore, Thailand, Vietnam, USA Cross-cultural experience: 2 years living experience in Canada My Life Philosophy
CANI – Constant And Never-ending Improvement
Lifelong learning, highly discipline, humorous, competitive, and energetic. Strong communication skills: written and spoken English, Mandarin and CantoneseSingle: open to travel and relocate.
1999 2001 2004 2007 2008 2010 2011 2015
Business Analyst Cyber-Village, eBusiness Consulting Industry
Business Analyst, eCentre Dept AmBank Group, Banking Industry
Planning Analyst, Marketing Dept DHL, Logistic Industry
Business Planning Manager, Finance Dept U-Mobile, Telecommunication Industry
Planning Manager, Sales Dept Tesco, Retail Industry
Commercial Insight and Program Manager, Marketing Dept Tesco, Retail Industry
Project Manager, Project Management Office Maxis, Telecommunication Industry
15+ years of diverse career progression with solid experience in business analysis and project management, gained from MNC, retail and fast-paced industries
Key Skills & Competencies
Proj
ect M
anag
emen
t Product launch
Market Research
Business Operation
Retail Store Modernization
Product Category Step Change
Bus
ines
s A
naly
sis
Market Research
Sales Analysis & Forecasting
Product Analysts
Customer Analysis
Promotion Analysis
Performance Review
Lang
uage
English
Mandarin
Cantonese
Malay
HakkaMan
agem
ent
Change Management
Team Management
Stakeholder Management
Conflict Management
Cost Management
My Career
My Achievements
Key Achievements
Year
Commercial Insight and Program
Manager Marketing Dept
Tesco2010 – 2011
Project ManagerPMO
Maxis 2011 – 2015
Implemented over 10 major Postpaid plans and Device Bundling Plan. Managed an 2013 government budget initiative “ Phone Rebate for Youth ” Managed Retail Transformation Program covering retail services, in store modernization / experience, retail
marketing, productivity and system, people capability, and reporting. Modernized over 70 stores and achieved cost reduction of 15%. Modernised stores achieved over 20% incremental revenue.
Introduced self-service counter which minimized service gap between Maxis Branded Dealer Stores and Maxis-owned Centres.
Supported HR initiative to distribute iPad Mini to Maxis staffs. Developed and shared the best practice on Device Bundling project management. Received 2013 Departmental Award, 2013 Senior Management Award, and 2015 Departmental Award.
Program managed 8 projects under the 2011 Marketing Program. Produced Range Insights Report – identified over RM 13 million market opportunities within 30 product categories
through market analysis, customer survey, customer spending analysis and sales analysis. Provided Commercial Buying Team with supplier analysis for supplier negotiation, and range gap analysis for
revenue and margin improvement. Initiated the improvement of market research report to provide more actionable insights for revenue improvement. Negotiated with Nielsen to increase the number of customized market report from 5 to 20 per year.
Planning ManagerSales Dept
Tesco2008 – 2010
Worked closely with cross-functional team to develop 3-years Sales Strategy Plan. Served as an expert in Customer Analysis using the DunnHumby system. Provided Sales Management team with various sales and product analysis. Managed Household Chemical Step Change project. This project generated an incremental sales of 10% through
improved customer shopping experience, introduced over 150 new products (including 20 Tesco Brand products), allocated more space for promotion activities, and better on-shelf availability.
Business Planning Manager
Finance Dept U-Mobile
2007 – 2008
Supported management with business evaluation, including tactical analysis, P&L analysis, scenario analysis and cash flow, on various marketing projects. These include evaluation of over 20 new products , CRM and sales tracking tools, sales incentive program, and expansion of distribution channels.
Championed the improvement of the product financial model to provide more insightful analysis for business decision making.
Worked closely with Marketing department to ensure a realistic 2008 Marketing budget. Managed a team of Business Planning Executives. Joined as an Assistant Manager in Aug 2007 and promoted to Manager in May 2008.
My AchievementsYe
ar
Planning AnalystMarketing Dept
DHL 2004 – 2007
Supported management with market update and competitor intelligence. Served as a Project Manager to introduced new Internet banking services to customers including Credit Card and
Debit Card enquiry and transactions, Savings Account statement (e-Statement), Interbank Funds Transfer, Bill Payment.
Managed various research projects including Market Share Trends, Customer Satisfaction Survey, 2005 Transportation Market Sizing Study, 2006 Competitor Intelligence, Free Trade Zone Research and Downtrader Research. Provided management and sales managers with market intelligence importance for business development and operational improvements purposes.
Coordinated various cross-functional strategic projects including Quarterly Country Business Review, 2005 & 2006 Stretch Target Review, 3 years / 5 years / 10 years Strategy Plan, and the development of Market Forecasting Model.
Produced The Implications of the 9th Malaysia Plan (2006-2010) for DHL report for the South-East Asia 2015 Strategic Planning Workshop in June 2006.
Provided management with potential opportunities and threats in the mid-term business environment. The report was recognized as a Best Demonstrated Practice for DHL AP Research Team.
Supported management with economic forecast, industry forecast, monthly and yearly sales forecast for business planning and target setting purposes.
Awarded the 2005 DHL Malaysia Employee of The Year.
Business Analyst e-Center Dept
AmBank Group2001 – 2004
Business Analyst
Cyber-Village1999 – 2000
Served as a Project Manager and worked closely with business owners, account managers, programmers and designers to develop e-Commerce website. Major projects managed include 111flowers.com, Watchesplanet.com, and Teddybearland.com.
Key Achievements
Awards 2005 DHL Employee of The Year 2013 Maxis Departmental Award 2013 Maxis Senior Management Award 2015 Maxis Departmental Award
My Projects Specialize in Retail Modernization, Product Launches and Market Research projects with over 10 years of project management experience in fast-paced industries and MNC environment
Cyber-Village1999
Projects
Year
AmBank Group
2001 – 2003
Online Banking Projects Credit Card & Debit Card inquiry Credit Card & Debit Card Transaction E-Statement
Market Research Projects Market Sizing Customer Research Customer Satisfaction Survey
DHL2004 – 2007
Market Research Projects Market Sizing Customer Survey
Tesco2008 – 2011
Product Launches Postpaid Plans - Talk More Plans, SurfMore Plans, Maxis One Plans Device Bundled Plans - iPhone 4S / 5, Samsung Galaxy S3 / S5 / S6, Blackberry Z10, iPad Mini
Maxis 2011 – 2015
eCommerce projects 111Flowers.com, TeddyBearLand.com, Watchesplanet.com
Online Bill Payment Interbank Fund Transfer
Competitive Intelligence Market Reaction Monitor
Retail Store Household Chemical Step Change
Retail Stores / Processes Store Modernization Device Purchase TransformationHR Initiative iPad distribution to Maxis staffs Government Initiative Phone rebate for Youth
My Education (Business, IT, Project Management) Highly competitive, proven initiative to learn and develop various of aspect of business and personal skills, fitting my life philosophy of Constant And Never-ending Improvement
Certificate of Unified Examination for Independent Chinese Secondary Schools Chong Hwa Independent High School, Malaysia
1994
Qualification
Year
Bachelor of Commerce ( Hons.) Pattern Area: Finance and Human Resource Management University of Manitoba, Canada
1998
2001 Master of Information and Multimedia Technology University of Tun Abdul Razak, Malaysia
Certificate in Internal Auditing for Financial Institutions Institute of Bankers Malaysia Communication And Leadership Program Toastmasters International
2002
Certified Associate in Project Management (CAPM) Project Management Institute
2010
Project Management Professional (PMP) Project Management Institute
2014
2015 Certified Professional In Requirements Engineering International Requirements Engineering Board
Yong Chee Khen
http://www.linkedin.com/in/yongcheekhen
http://www.1800pm.com
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