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WORKING CREATIVE& GETTING CREATIVITY
TO WORK FOR YOU
“THE ILLITERATE OF THE 21ST CENTURY WILL NOT BE THOSE
WHO CANNOT READ OR WRITEBUT THOSE
WHO CANNOT LEARN, UNLEARN AND RE-LEARN.”
- ALVIN TOFFLER
CREATIVITY
???
CREATIVITY IS A SKILL● PERSPECTIVES
● COMBINATIONS ● PATTERNS
● APPROACHES ● CONTEXT
● TECHNIQUE
CREATIVITY IS A WAY
OF THINKING
LIST OF PEOPLE CREATIVE PEOPLE ● MY FAVOURITE BAND
● THAT LADY ON INSTAGRAM ● PEOPLE WHO MAKE CAT VIDEOS?
LIST OF PEOPLE WHO AREN'T CREATIVE● VULCANS● DALEKS
● PEOPLE WHO SAY IT'S LAME
ACTUAL LIST OF CREATIVE PEOPLE● EVERYONE
CULTURE
STRUCTURE
CONVENTION
TRADITION
CULTURE
SHARED VALUES, IDEALS, RITUALSTHAT MUST BE ADHERED
TO BE PART OF THE GROUP
STRUCTURE
PRACTICES, PROCESSES, POWER RELATIONSHIPS,PHYSICAL AND IDEALOGICAL SYMBOLS
CONVENTION
“THIS IS THE WAY IT'S ALWAYS BEEN DONE.”
“THERE'S A RIGHT WAY AND A WRONG WAY. THE RIGHT WAY IS MY WAY.”
“THIS IS HOW I LEARNED TO DO IT IN SCHOOL.”
TRADITION
“THIS IS HOW WE DO.”
FORMALIZED CONVENTIONS, STRUCTURES AND CULTURE
MINDSET
CREATIVITY IS PLAY
CREATIVITY IS PLAY
● MAMMALS LEARN BY PLAYING● HUMAN ARE MAMMALS
● SO UMMM...WE LEARN BY PLAYING?
BUT PLAYINGIS NOT A GROWNUP
THING TO DO???
SPOILERIT TOTALLY IS
AN ENVIRONMENT OF PLAYYOU DON'T HAVE TO USE
EVERY SINGLE IDEA
CREATIVE SOLUTIONS
REQUIRE AN ENVIRONMENT OF PLAY
ENVIRONMENT IS CREATED THROUGH
CULTURE, STRUCTURE, CONVENTION & TRADITION
PRO TIP:
TELLING SOMEONE TO BE CREATIVE
IS LIKE TELLING SOMEONE TO BE FUNNY.
THEY'LL JUST TELL YOU THE SAME JOKE THAT'SWORKED BEFORE.
