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Why You Should Talk to Children About Construction Careers

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Page 1: Why You Should Talk to Children About Construction Careers

FBE Breakfast27th June 2017

Kathryn Lennon JohnsonBuilt Environment Skills in Schools

Page 2: Why You Should Talk to Children About Construction Careers

Kids in School

Only 40% of children in school experience quality work-relatedencounters

82% of children state that their parents influence their thoughts about careers, and 47% say their parents are

their main source of information

56% of young people are concerned about their job prospects

Page 3: Why You Should Talk to Children About Construction Careers

Kids Futures

Children who receive high quality work encounters earn up to 18% more than counterparts who didn't

Only 40% of today's school children will join the workforce to jobs that currently exist

The unemployment rate for young people is 3 times

the national average

Page 4: Why You Should Talk to Children About Construction Careers

Preventing NEETs

The UK currently has over 1million NEETs (Not in Education, Employment or Training)

4 or more encounters with an employer during education = an 86% reduction in the

chance of becoming NEET

The average cost of supporting someone NEET back into work is £45,000

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Construction Perception

35% of careers guides think construction is unattractive or very unattractive

"House builder Redrow surveyed 2,000 parents and school-age children and 147 of its own apprentices ahead of National Apprenticeship Week and found that 50% of young people questioned answered “no” when asked if information on careers in construction had ever been discussed with them verbally by a teacher or had been made readily available in careers literature." Construction Manager, 6 March 2017

In recent BESS research, only 8 of 250+ young people had considered a career in construction. Most were very aware of the opportunities and variety of roles available

Page 6: Why You Should Talk to Children About Construction Careers

Construction Opportunities

According to CITB, only 10% of construction employers had engaged with schools on careers

Social mobility is falling to its lowest levels in the UK, but recent CIOB research demonstrated that over 65% of

working age people saw Built Environment as a positive choice for social and economic mobility

Construction will offer more than 40% of new opportunities for a career in a skilled trades occupation over the next decade

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Reaching Generation Z

Generation Z uses their smartphones 15.4 hours per week—more than any other type of device

On average they use 5 screens per day -

92% state they are online daily, with 24% claiming they are online almost constantly

According to a 2015 report by Wildness Consulting, if left with only one device, zero out of 10 Generation Zs would choose to keep their televisions

Page 8: Why You Should Talk to Children About Construction Careers

Get Involved

Outreach MOOCs

Enterprise Adviser Network

Construction Careers Week

BESS digital

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