Upload
ranjan-sinha
View
626
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
1
SOCIAL JOB SEEKER
SURVEY 2012
INDIA’S FIRST COMPREHENSIVE STUDY ON JOB SEEKERS’ PREFERENCES
AND BEHAVIOR
2
METHODOLOGY CENTER FOR TALENT RESEARCH ON BEHALF OF MYPARICHAY CONDUCTED A NATIONWIDE ONLINE OMNIBUS SURVEY OF 6,740 ADULTS WHO ARE PART OF THE INDIAN WORKFORCE. THE SURVEY WAS ELECTRONICALLY SEND BETWEEN NOV 5-9, 2012. THE SURVEY INCLUDED QUESTIONS ON CURRENT EMPLOYMENT STATUS, JOB SEARCH BEHAVIOUR AND PREFERENCES AND THE USE OF SOCIAL NETWORKS TO FIND JOB OPPORTUNITIES . OF THE 6,740 MEMBERS OF THE WORKFORCE, AND 85% ALSO HAD AT LEAST ONE SOCIAL NETWORK PROFILE. 265 WERE CURRENTLY EMPLOYED BUT NOT OPEN TO A NEW JOB. RESPONDENTS FOR THIS SURVEY WERE RANDOMLY SELECTED FROM SHINE.COM DATABASE AND MYPARICHAY NETWORK, AND HAD EXPRESSED PRIOR CONSENT TO PARTICIPATE IN ONLINE SURVEYS SUCH AS THIS. DEFINITIONS WORKFORCE: ALL PARTICIPANTS IN THE LABOR MARKET: CURRENTLY EMPLOYED + UNEMPLOYED AND LOOKING JOB SEEKER: ALL THOSE ACTIVELY SEEKING WORK OR OPEN TO A NEW JOB, BOTH CURRENTLY EMPLOYED AND UNEMPLOYED
3
FACEBOOK HAS 4X MORE PROFILES THAN LINKEDIN.
FACEBOOK HAS 28 MILLION MORE PROFILES IN PRIME HIRING AGE THAN NAUKRI OR LINKEDIN.
Age Facebook LinkedIn 14-17 yrs 5.8 mil 0.8 mil
18-24 yrs 24.3 mil 4.5mil
25-34 yrs 16.5 mil 5.8 mil
35-44 yrs 5.2 mil 3.9 mil
4
30% HAVE FACEBOOK AND LINKEDIN
10% ONLY LINKEDIN
60% OF JOB SEEKERS ARE ONLY ON FACEBOOK
32%
60%
8%
85% OF JOB SEEKERS HAVE AT LEAST ONE SOCIAL NETWORKING PROFILE ACCOUNT
5
80% of LinkedIn users are on facebook
30% of facebook users are on LinkedIn
3 OUT OF EVERY 4 FACEBOOK USERS ARE ACTIVE 1 OUT OF EVERY 10 LINKEDIN USER IS ACTIVE
6
1out of 5 JOB SEEKERS CREDITS SOCIAL MEDIA/CONNECTIONS WITH THEIR CURRENT JOB
Which of the following resources did you use that directly led you to find your current/most recent job?
45%
20%
9%
8%
7% Newspaper
Company Web Site
Recruiter
Social Media and Connections
Job Site
7 Which social network are you more likely to use when you start looking for a job change?
9 OUT OF 10 ARE LIKELY TO
USE FACEBOOK
85 % WILL USE LinkedIn
15 % ARE LIKELY TO USE FACEBOOK
65% OF JOBSEEKERS ARE LIKELY TO USE FACEBOOK OVER LINKEDIN FOR THEIR NEXT JOB SEARCH
2 OUT OF 3 ARE LIKELY
TO USE LINKEDIN. 1 OUT OF 3
WILL LIKELY USE FACEBOOK
32%
60%
8%
8 Which of the following actions did you take on any of the social networks that helped you pursue a specific job?
33% OF JOBSEEKERS SEARCH FOR JOBS ON FACEBOOK AND 23% SEARCH ONLY ON FACEBOOK
29%
34%
22%
17%
16%
19%
17%
33%
48%
23%
23%
17%
19%
19%
Searched for jobs
Updated profile with professional informa@on
Provided your own profile on a job applica@on or during an interview
Modified privacy seGngs with work in mind
Researched a poten@al employer before/ during applica@on process
Connected with a poten@al employer
Had contact with a recruiter
9 Which of the information have you updated in your profile on the Social networks?
MORE JOBSEEKERS UPDATE BASIC PROFESSIONAL INFORMATION ON
facebook than LinkedIn
31% 24%
32% 32% 30% 30%
51% 29%
64% 51%
41% 29%
Present Employer Informa@on Past Employer informa@on
Your College/Ins@tu@on Name Your Academic Qualifica@on
Job Title Skills
LinkedIn Facebook
10 Which of the information have you updated in your profile on the Social networks?
But higher percentage of LinkedIn Users have updated their Basic professional information(skills in particular) than facebook users
66% 50%
70% 69% 64% 65%
57% 33%
73% 58%
46% 33%
Present Employer Informa@on Past Employer informa@on
Your College/Ins@tu@on Name Your Academic Qualifica@on
Job Title Skills
LinkedIn Facebook
Percentage of LinkedIn or Facebook user?
11
50% more Job Seekers credit Facebook and personal connections over professional connections and LinkedIn with their current job. Which of the following social media resources did you use that directly led you to find your current/most recent job?
Facebook & Personal
Connec@ons 59%
LinkedIn & Professional Connec@ons
40%
TwiZer 1%
12 What percentage of your connections in these social networks can help you with career progression:
JOBSEEKERS FIND FACEBOOK FRIENDS AS USEFUL AS LINKEDIN CONNECTIONS FOR CAREER PROGRESSION
737 1120
401 686
394 394
534 815
306 516
Num
ber of Jobseekers
0-5% 6-15% 16-25% 26-50% More Than 50% of connections
13
42%
54%
13%
12%
12%
12%
33%
22%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Passive
Ac@ve
Job Board Recruiter Company Web Site Social and Professional Connec@ons
Which of the following did you use that directly led you to find your favorite, most preferred or best job opportunity?
33% OF PASSIVE JOB SEEKERS USED FACEBOOK AND LINKEDIN TO HELP FIND THEIR BEST JOB OPPORTUNITY.
Passive Job Seekers are
30% more likely to use inside connections to research a company
14 When you research information about an employer, what are the places you look for information about the company?
69% OF JOBSEEKERS USE COMPANY WEB TO RESEARCH A COMPANY
Passive Job Seekers are 30% more likely to use inside connections to research a company
69%
64%
21%
Company website
Social Media and Connections
Google Search
15
① 38% OF JOBSEEKERS HAVE THEIR BOSS AS A FACEBOOK FRIEND
② 77% OF JOB SEEKERS WILL USE FACEBOOK FOR PROFESSIONAL CONNECTIONS IF THEY HAD THE ABILITY TO CONTROL WHAT INFORMATION THEY CAN SHARE WITH PROFESSIONAL CONNECTIONS AND PERSONAL CONNECTIONS