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GET SOCIAL BOOT CAMPSocial Media for Jobseekers
Relax. Have fun. Nothing to buy!
• Leave your comfort zone at the door• Ask me anything (almost)• 1% of the Fortune 500: Capital One,
Amazon.com, Microsoft, Starbucks, Yahoo
• When I started in the recruiting business, we still used snail mail, fax machines were cool and the Cosby Show was the top TV show!
Remember this?
Things have changed.
A different set of challenges
(
Time to reinvent.
Your #1 job is to get yourself referred!
Referrals; 28%
Job Boards; 26%
Unknown/Other; 13%
Direct (internet); 10%
Boomerangs; 5%
Print; 5%
College; 4%Temp-to-Hire; 3%
Agency; 3% Career Fairs ; 2% Walk-ins; 1% Open House; 1% ReferralsJob BoardsUnknown/OtherDirect (internet)BoomerangsPrintCollegeTemp-to-HireAgencyCareer Fairs Walk-insOpen House
How?
Social media model for jobseekers
Professional Blog
Tools of the trade.
• LinkedIn– Twitter– Other social and professional networks– Facebook
• Email• Corporate Websites• Slideshare or DocStoc• Blogs and other places of interest on the internet• Google Reader• Calendar• Spreadsheet or tracking list
But wait….
Let’s talk about fear
• Rejection• Doing it wrong• Failure• Looking “stupid”• “Getting caught”• Appearing desperate• Success• Stalkers and evildoers
Living a digital life
• Online activity supports offline events• You determine the degree of openness• Opt-in means you always have options• Trepidation, confusion, overload is the norm!• Direct correlation between contribution and
reward• It’s as if we have flying cars! Think of the
difference in mobility and speed!• You are early adopters!• You can’t break the interwebs!
75,000,000 LinkedIn Users
LinkedIn checklist
• Complete your profile• Link with contacts• Look for jobs• Join groups• Research companies & individuals• Manage privacy settings
Resume & interviewing
• Reverse chronological resume• Focus on achievements, if you don’t
have any, start at the bottom– Give me 3 examples of significant
contributions to your last employer–What was your worst day at work?
• Know what you want to do (feel free to change your mind any time!)
Complete your profile
• Include your picture• Be as complete as possible– Definitely your email address!
• Ask for recommendations from colleagues who know your work
• Update your status or link with Twitter• Include your profile URL on your resume,
in your email sig and on your blog
Make connections
• Start with people you know:– Me, Christina, this class– Colleagues and former colleagues– Neighbors and relatives
• FOF (be targeted)• Everyone you meet in the interview process• Scan your email for new contacts
– Vendors, salespeople, bloggers, everyone
• Write a personal introduction• Add 5-10 contacts a week (or more!)
Look for jobs
• Build relationships• Build relationships• Build relationships• Build relationships• Build relationships• Build relationships• Build relationships
Build relationships
• Your success depends on it• You will have to talk to strangers• Relationships are 2-way– Have you shared anything lately?– Content does not have to be original
• This is a messy, unquantifiable process
• Start online, connect offline, then connect again online
Share awesome, helpful content
• Share articles and blog posts that your colleagues will find helpful or interesting
• Share awesome photos and videos• Whitepapers, blog posts, slide shows• Promotions and awards• “How to” articles• Use a tool such as Google Reader to
curate articles
Join groups
• Find groups in your industry and your profession
• Corporate and school alumni groups• Local and national• PARTICIPATE– Start your own group
• Manage group updates• Connect with group members
Research
• Find and “follow” your target companies• Make key connections, starting with
your inner circle• Review job postings, ask a first level
contact to refer you, if appropriate• Research connections. Who are they?
Where did they work before? Who do you have in common?
Manage privacy settings
• Visibility is good• You have the right to build a professional
network• Remember, you’re networking, not “job
hunting”• Review profiles first. Do not accept
connections if you do not feel comfortable• There is a .00001% chance something bad
will happen. There is a 99% chance something good will happen.
Live example
Get at me!
email me: [email protected] me: @peopleshark or @tweetajobFB me: www.facebook.com/Tweetajoblink: www.linkedin.com/in/carmenhudsonvisit me: www.tweetajob.comdownload preso: www.slideshare.net/Tweetajob
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