Embed Size (px)
DESCRIPTION
The Green Bay Area Chamber of Commerce presented Be a Social Media Rock Star at the F.K. Bemis Center at St. Norbert College in De Pere Wednesday, Aug. 12 at 7:30 a.m.The seminar was the offspring of the chambers first social media seminar, What the Tweet Is Social Media Marketing? Breakout sessions focused on Twitter; Facebook; LinkedIn; blogging; YouTube, photo/video sharing and online buzz; and selling social media to CEOs — policies and procedures. The seminar also included ideas for creating and deploying social media strategy.Presenters included Tommytrc, Dana VanDen Heuvel of MarketingSavant, Kiar Olson of Element Creative, and Dave Sauter of ENVANO.
Citation preview
Thomas Clifford@tommytrc
#SMROCKGB
The Power of Twitter“It’s All About Relationships”
Twitter is Worldwide
Global Response??
How Did This Happen?
How do you go from zero a top twitter’er in Wisconsin in 10 months?
Engagement!!
How to Engage Twitter
• Connect to your Audience• Ask Questions that Invite Discussion• Be transparent• Be yourself• Don’t pretend
• Know your followers; keep in touch with them…
• Highlight content generated by your followers
The Conversation is key
• Remember Twitter is a 2 WAY Conversation
• It’s not IM This is KEY!!
Meaningful Conversation
• People may not respond immediately• People can not see your facial
expressions• Twitter in many ways
is like e-mail and canbe abused
• THAT’S NOT WHAT I MEANT
2-WAY Conversation
The Power of Twitter
• Who remembers this picture?• Flight 1549• Hudson River• Twitter had
the Scoop 1st
• NOT CNN, FOXMSNBC -MajorsNO ONE!!!
Janis Krums who Twittered it from his iPhone, and posted via TwitPic.
The Power of Twitter
• Earthquakes, Sporting Events• Customer Service Issues!!!
The SPEED of Twitter
Case Study 2
VS
Race to 1 Million Followers
• Cable News Network• Billionaire, Ted Turner• 212 Countries• 93 Million US Households
• Ashton Kutcher• Married Demi Moore• MTV Punked• A few movies no one watched• Famous in his own mind…• Internet sensation
And the Winner Is….
Again… How did this Happen?
ENGAGEMENT
Make it Happen…
• Connect to your Audience
• Invite Discussion
• Be Yourself
• Know your Followers
• Spread the Wealth
It really isn’t about me…
It’s all about YOU!
