portfolio services about contact

816.272-5350 (office) 816.878.3610 (mobile)

www.thewordzone.com

michelle@thewordzone.com

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featuring the work of Michelle Etherton

Meet Michelle Selecting the best fit for your company’s marketing is no small task, so please let me say a humble thanks for considering me. You probably want to know why I deserve your business and your trust. For me, it’s all about quality. Attention to detail. And absolute accountability. These things are often overlooked in our “just get it done” society, but not around here. My experience spans the marketing landscape including consulting, copywriting, campaigns, content, creative direction and everything in between. I use both sides of my brain, not just one. I value strategy as much as creativity when it comes to getting the results you want. Over the years, I’ve worked with organizations of all sizes from startups to global enterprises, and with more than 20 industries. This portfolio highlights a small sampling of my personal work, but I have a large network of marketing professionals I collaborate with from time to time on special projects. You will notice very quickly that I strive to do whatever it takes to ensure your success. Now, enough about me. How I can help you? Warmest regards,

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Michelle Etherton President

816.272.5350 (office) 816.878.3610 (mobile)

www.thewordzone.com michelle@thewordzone.com

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Web Design & Content Your website can be the best (or worst) marketing tool you’ve got. Want to make sure it’s the best? We’ll work together to define your objectives, create a plan of action and write optimized, engaging content that works for you, not against you. Oh, and let us know if we can help with design, creative direction or project management. We love that stuff.

BroadPoint Technologies Michelle wrote hundreds of pages of SEO-optimized web content for BroadPoint’s main site and two new vertical micro sites. She also worked closely with their design team on layout to ensure improved flow and conversions. ► View site for Nonprofits & Associations

► View site for Professional Services

Kickstep Technology Group The Word Zone designed a brand new website for Kickstep that was fun, modern and mobile-friendly. Michelle provided creative direction, project management and wrote all new content to show off their brand, their innovative solutions and their unique expertise.

Anton Systems Anton Systems wanted to completely transform their site’s design with all new content tailored to their real estate industry clientele. Michelle provided creative direction, project management and all new content. Each word, each image and each element was carefully planned to convert from end-to-end.

view site ▲ view site ▲ view site ▲

Content Development

Need quality content? No problem!

► Articles

► Blogs

► Brochures

► Case Studies

► Data Sheets

► E-books

► Newsletters

► Press Releases

► Web Content

► White Papers

► and more…

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How do you keep your marketing library full with little to no effort? That’s easy. Let The Word Zone create exclusive content for you. No matter your industry or target market, we can help you educate, entertain and engage like you’ve been doing this for years.

E-mail Marketing The Word Zone specializes in strategizing successful email campaigns and crafting creative messaging that gets results. Leverage our experience, research and versatile writing skills to deliver emails that click with your audience. Literally.

Get read!

► Creative copywriting

► Strategic consulting

► Template design

► Campaign development

► Campaign management

► Campaign analytics

► Setup and delivery

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Direct Mail Mailboxes around the world are begging for some action as digital marketing has taken front stage. What better time to integrate an energetic direct mail piece or two into your marketing strategy? We’ve got innovative ideas in all shapes, sizes and prices.

Stand out!

► Compelling copywriting

► Strategic consulting

► Creative enclosures

► Campaign planning

► Campaign management

► Design

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Die-cut large 2-sided postcard

Landing Pages An effective landing page needs a well-defined strategy, optimized design and a clear call to action to drive demand. Informative, creative or fun – landing pages are like your campaign’s wing man. Don’t fly without one.

Convert!

► Optimized functionality

► Creative design

► Copywriting that converts

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Case Studies Case studies are an excellent way to prove your expertise, capabilities and credibility. We can interview your client and/or your team and write an engaging success story you’ll be proud to share. Go ahead, let your happy customers brag on your awesomeness for you!

Strut your stuff!

► Preparatory questionnaires

► Professional interviews

► Engaging copywriting

► Template design

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White Papers White papers allow you to show your thought leadership by providing your audience with hot tips, industry trends or benefits of your products and services. We can deliver even the most complex or technical topics in an easy-to-read fashion.

Educate your audience!

► Thorough research

► Industry expertise

► Experienced copywriting

► Design services

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Professional Bios When your bio (or lack thereof) isn’t really expressing what an experienced, credible and accomplished professional you are, let us create one that does. We can make your bio and social profiles interesting, engaging and friendly – just like you.

Tell your story!

► Personal interviews

► Written to match personality

► Any length

► Multiple ways to use

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Brochures

Wow your prospects!

► Sophisticated design

► Influential content

► Targeted strategy

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Whether you need a show-stopping digital brochure or a beautifully designed printed piece, The Word Zone will help you make a lasting impression with potential customers.

Marketing Campaigns A successful marketing plan is an integrated one. By merging elements of inbound marketing with more traditional outbound marketing tactics, you can stay top of mind with prospects and customers – no matter where they hang out.

Command attention!

► Innovative strategy

► Professional consulting

► Masterful copywriting

► Campaign development

► Project management

► Bold design

► Key performance analytics

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Social Media Management Entrusting employees with your social marketing can be a #costlymistake. Let our dedicated social managers plan, build, expand, execute and measure the success of your entire social strategy. We’re professional, but know how to have fun and get #results.

Connect with your audience!

► End-to-end social management

► Strategic planning

► Consistent activity

► Personable engagement

► Attention to what’s hot

► Network building

► Analytics

► Affordable monthly plans

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Marketing Consulting Sometimes you need to boost your marketing muscle, but you can’t justify adding a full-time employee. No worries! If you need an interim Marketing Director, innovative Creative Director, or experienced marketing/copywriting support – let’s talk about a win-win solution.

Take action!

► Diverse marketing experience

► Organized project management

► Extreme attention to detail

► Strategic thinking

► Excellent leadership

► Personable and reliable

► Flexible engagements

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Project Management Managing marketing projects can be time consuming and chaotic without dedicated staff to keep everything, and everyone, on track. Consider outsourcing your project management when you want to guarantee a 100% commitment to your strategy, vision and objectives.

Get results!

► Full or partial management

► Attention to scope and budget

► Detailed, organized and focused

► Objective leadership

► Regular status reports

► Flexible arrangements

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Solutions & Services:

Ads Articles

Bios Blogs

Branding Brochures

Campaign Development Case Studies Consulting

Copywriting Creative Concepts

Data Sheets Direct Mail

E-books E-mail Campaigns

Editing & Proofreading Event Coordination

Graphic Design Landing Pages

Messaging Framework Newsletters

Presentations Press Releases

Project Management Promotions

Sales Letters & Emails SEO

Social Media Slogans

Web Content Web Design

White Papers

Our solutions and a few words of appreciation…

“Michelle has done an amazing job for us since 2007 as our Senior Writer and Creative Director. The quality of her work in every area is impeccable. Our clients will request to work with her because of her exceptional attention to detail and positive attitude no matter what the circumstances. She is a valuable member of our team and we depend on her to juggle many projects and tasks – all handled with professionalism and enthusiasm.” ~ Barbara Pfeiffer, Nurture Marketing

“I would highly recommend working with Michelle. She is hard working, on time and above the bar with her quality of work. She answers any questions we have and asks the right questions to handle our projects. You would be ahead of the game to hire her…” ~ Paul Canton, ForeignExchange Conferences

“Michelle does a great job on our projects. She delivers early and really takes the time to understand our service. She is independent and creates quality work with excellent turnaround times.” ~ Michael Fox, IVDesk

“The service I have had from Michelle has been brilliant. All work done is to a very high standard and it feels much more like teamwork than outsourcing. Michelle puts in extra time and effort to learn about my industry which really helps create highly relevant material. I consider her to be an important part of my team.” ~ Steve Pollard, Mortgage Focus (Scotland)