THE ON/OFF LINEcrossing into an online age & managing your digital world

image by William Hook via flickr

the online you.

it’s more crucial than ever.

in a world where the first introduction you make may not be in person, your online self is essential.

you are at the mercy

of your online persona

in a “reputation economy”

image by Lt. Col. Neal Schneider (via U.S. Army) via Flickr

therefore,

an online persona has now become more essential to you than your

offline persona.

that’s not to say offline things don’t matter — that’s absurd

what it means is that its staying power necessitates constant

maintenance, and is more readily accessible by a larger, global

audience.

offline, or personal interactions are like building blocks, stacked upon one another over time

online persona is, quite literally the whole wall at a glance

image by Dean Hochman via flickr

“a picture is worth a thousand words”

social media forms an image that lasts

people can form a first impression on your digital image

“the birds are chirping”

“see the writing on the wall”

“making connections”

however, it can also be left neglected or abused

this type of interaction allows for a well constructed, well managed

online image

image by [AndreasS] via Flickr

– Dorie Clark, Harvard Business Review

social media is more than just fun and games, it appears that in fact

“they are the criteria by which you will be evaluated in the future.”

Clark, Dorie. “It’s Not a Job Search, It’s a Permanent Campaign.” Harvard Business Review, 28 March 2012. Web. June 10, 2015.

Browness, Suzanne. “Five ways to be a smart social media user in your job hunt.” The Globe and Mail. The Globe and Mail, 10 Jan. 2013. Web. 10 June 2015.

54% use Twitter

66% use Facebook

93% of recruiters are using Linkedin to find new talent

employers use social media as a tool for hiring

more than 7 out of 10 employers have successfully hired a candidate through social media.

Kasper, Kimberley. “Jobvite Social Recruiting Survey Finds Over 90% Of Employers Will Use Social Recruiting in 2012.” Jobvite, 9 July 2012. Web. 10 June 2015.

- via Jobvite

– Rachel Silverman & Lauren Weber,

Wall Street Journal

“Twitter is becoming the new job board. It is also becoming the new

resume.”image by Reilly Butler via Flickr

Silverman, Rachel Emma; Weber, Lauren. The New Resume: It’s 140 Characters; Some Recruiters, Job Seekers Turn to Twitter, but Format is a Challenge; Six-Second Video Goes

Viral.” Wall Street Journal. 9 April 2013. Web. June 10 2015.

your online persona has the potential to set you apart — social media is a tool to be used

– Thomas Chamorro-Premuzic, Harvard Business Review

“Welcome to a new era of work, where your future depends on being

a signal in the noisy universe of human capital.”

Chamorro-Premuzic, Thomas. “The Future of You.” Harvard Business Review, January 1, 2013. Web. June 10, 2015.

“We are living in a world now where visibility creates opportunities and reputation builds trust… building an online presence and managing your reputation (like a brand) will become increasingly effective”

- Dan Schawbel, via Forbes

Schawbel, Dan. “The Reputation Economy is Coming - Are you Prepared?” Forbes. 28 February 2011. Web. June 10 2015.

however, this new form of

presentation comes at a cost:

your privacy

- via Kaplan

31% of 381 college admissions officers surveyed to have visited the Facebook

account of an applicant

30% of those admissions officers claimed to have discovered negative information on the applicant

Singer, Natasha. “They loved your G.P.A. then they saw your tweets.” New York Times 10 Nov. 2013. Academic OneFile. Web. 10 June 2015.

for example:

– Julia Powles, The Guardian

“since when has ‘history’ been reduced to Google’s commercially

prioritised list of an imperfect collection of digital traces? Such

elisions ignore the nuance of forgiveness and understanding”

Powles, Julia. “How Google determines our right to be forgotten.” The Guardian. 18 February 2015. Web. 10 June 2015.

– Daniel Gulati, Harvard Business Review

“We are all online, but what matters is being a relevant connector. Hyper

connectivity is not about being online 24/7; it’s about optimizing the online

experience for others.”

Gulati, Daniel. “Our Dangerous Obsession with External Recognition.” Harvard Business Review, 10 December 2013. Web. June 10, 2015.

image by OakleyOriginals via Flickr

the internet never forgets,

and you shouldn’t forget about the internet.

image by Roger Ferrer Ibanez via Flickr

so when thinking about a digital footprint, make sure to put

your best foot forward.

image by via flickr

because it’s not just your new resume, or your new profile, it’s the new you.

photo by Jared Tarbell via flickr

References

Browness, Suzanne. “Five ways to be a smart social media user in your job hunt.” The Globe and Mail. The Globe and Mail, 10 Jan. 2013. Web. 10 June 2015.

Chamorro-Premuzic, Thomas. “The Future of You.” Harvard Business Review, January 1, 2013. Web. June 10, 2015.

Clark, Dorie. “It’s Not a Job Search, It’s a Permanent Campaign.” Harvard Business Review, 28 March 2012. Web. June 10, 2015.

Gulati, Daniel. “Our Dangerous Obsession with External Recognition.” Harvard Business Review, 10 December 2013. Web. June 10, 2015.

Kasper, Kimberley. “Jobvite Social Recruiting Survey Finds Over 90% Of Employers Will Use Social Recruiting in 2012.” Jobvite, 9 July 2012. Web. 10 June 2015.

Powles, Julia. “How Google determines our right to be forgotten.” The Guardian. 18 February 2015. Web. 10 June 2015.

Schawbel, Dan. “The Reputation Economy is Coming - Are you Prepared?” Forbes. 28 February 2011. Web. June 10 2015.

Singer, Natasha. “They loved your G.P.A. then they saw your tweets.” New York Times. Academic OneFile,10 Nov. 2013. Web. 10 June 2015.

Silverman, Rachel Emma; Weber, Lauren. The New Resume: It’s 140 Characters; Some Recruiters, Job Seekers Turn to Twitter, but Format is a Challenge; Six-Second Video Goes Viral.” Wall Street Journal. 9 April 2013. Web. June 10 2015.

disclaimer: all images used within are sourced to the creator of the content, as found on flickr and featured under the assumption of a creative commons license

presented in an educational context for Queen’s University in Kingston, Ontario, Canada

by Will Culverwell