The Art of Asking

for Sales Testimonials

with Mike Anderson

Testimonials are the most effective way to prove that you are trusted and valued.

So why don’t more people gather and use testimonials?

We’re all busy… and few people know how to ask for a testimonial, without feeling like they’re fishing for a compliment.

10 TipsUsing testimonials as part of your sales strategy:

1 Set your radar to capture compliments when they’re given.

10 TipsUsing testimonials as part of your sales strategy:

2 Ask clients how satisfied they are with your service.

10 TipsUsing testimonials as part of your sales strategy:

3 “Tell Me More” are three powerful words to follow up a compliment.

10 TipsUsing testimonials as part of your sales strategy:

4 Ask them to make the compliment more tangible.

10 TipsUsing testimonials as part of your sales strategy:

5 Make it easy for them by providing a short summary they can edit.

10 TipsUsing testimonials as part of your sales strategy:

6 Make it easy for them by being specific about what to focus on.

10 TipsUsing testimonials as part of your sales strategy:

7 Thank them. That day. Right then. Before you forget.

10 TipsUsing testimonials as part of your sales strategy:

8 Contract about how you would like to share the testimonial.

10 TipsUsing testimonials as part of your sales strategy:

9 Ask if they could cut and paste the testimonial on LinkedIn.

10 TipsUsing testimonials as part of your sales strategy:

10 Use it! Anyone can claim to have satisfied customers. You can prove it.

Want to learn more?

FOR SALES PROFESSIONALS