TOPIC- SWOT Analysis of Tourism Sector in India

SUBMITTED To – SUBMITTED BY - Prof. Vinita Srivastava Vinay Gupta

Sec- B PGDM(13-15)

INTRODUCTION Tourism is the leader in the production of

new jobs. Tourism has developed an important part of

the economic foundation of many countries. Growth rate of services sector faster than

any other. Tourism Sector is Contributing in GDP of

India is 6.8% share in 2014. Global contribution of Travel & Tourism to

GDP was 9.5% of GDP in 2013,and is forecast to rise by 4.3% in 2014, and to rise by 4.2% in 2024.

PLAYERS IN THE SECTORS

Make My Trip.comYatra.com Cleartrip.com Goibibo.comMany More......

Market Share

As per an independent study conducted by PhocusWright in 2013

Make My Trip – 47%Yatra.com – 30%Cleartrip.com – 20%Goibibo.com – 20%

STRENGTHS

PricesFacilities- Medical facilities Attractions

- Festivals-historical monuments- international art exhibitions- multi- cultural heritage-potential to be international destination

WEAKNESS

Safety and Security Maintenance and Cleanliness Information and Communication Infrastructure Facilities

-Banking and Financial System- Accommodation Quality- Availability of desired food

WEAKNESS

Behavior of Country residentsPurpose of visit

- Tourism Infrastructure-Accessibility to tourist spots

Other Factors-Corruption-Terrorism-Begging and Cheating

OPPORTUNITIES

Shift of the global foreign tourists arrivals from developed

Economies to emerging economies 

THREATS

Lack of Man made attractions gives an edge to the competitors.

Continuous decline in the global and Asia-Pacific Ranking

Frequent Communal Riots Frequent depreciation of Rupee Continuous threat of terrorists

attacks