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www.CrossroadsCareer.org
Consider It Pure Joy
“Consider it pure joy, my brethren, when you face trials of many kinds, because you know that the testing of your faith develops
perseverance. Perseverance must finish its work.” JAMES 1:2
Page 15
www.CrossroadsCareer.org
Who needs most what You do best?
“As each one has received a special gift, employ it in serving one another as good stewards of
the manifold grace of God.”
1 PETER 4:10
Page 31
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Occupations
O*Net: online.onetcenter.org/find
• What are a few careers that you might pursue?
• Career Direct
Page 31
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Employers
Industries at a Glance: www.bls.gov/iag
Other ways to find employers:
• Business Journal Book of Lists
• Other in Extras
Page 31
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Locations
Best Places to Live / Work: www.bestplaces.net
• What factors play into your ability to relocate?
Page 31
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IncomeSalary Information: www.salary.com
• Research (get the facts)
• Also like Indeed.com
• Have two numbers in mind:
• Lowest or can’t afford to take the job
• What you would like
• Learn how to negotiate before the 1st phone interview
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Platform
Employee-Contractor-Owner-Volunteer
• Many companies use contract / 1099 staff
• Which have you done before?
• Which are you considering?
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Culture
Employer’s Operating Values
• What did you like or dislike about a previous company’s culture?
• What culture and values are important to you?
Page 32
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What You Do Best
Employers Need Most
Experiences
Abilities
Personality
Interests
Values
Spiritual Gifts and Calling
Occupations
Employers
Locations
Income
Platforms
Culture
Learn What Employers Need Most
1. Informational Interviewing
2. Associations
3. Newspapers / Magazines
4. Websites
Page 34
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Marketing Materials
Personal Brand Statement / Tag line
Elevator Pitch
Business Card
Networking Guide
Cover Letter
Resume
www.CrossroadsCareer.org
Faith
• My steps have held to your paths; my feet have not slipped. – Psalm 17:5
• Kings [Employers] take pleasure in honest lips, they value a [person] who speaks the truth
- Proverbs 16:13
• Buy the truth and do not sell it; get wisdom, discipline, and understanding. – Proverbs 23:23
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Faith
• “Before I formed you in the womb I knew you, before you were born I set you apart” says the Lord.” – Jeremiah 1:5
www.CrossroadsCareer.org
Market Your Strengths• Identify a single Occupation/Industry
Focus on just one
• Marketing Material Development
...3….2….1
Page 35-40
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New vs. Old Résumé
The Résumé is:
• Marketing document
The Résumé is not:
A historic document
www.CrossroadsCareer.org
Word Counting Tool
• http://www.csgnetwork.com/documentanalystcalc.html
• Scroll down to "Document Information Tool" and then just copy/paste in the document
• You can filter a couple of ways
www.CrossroadsCareer.org
Elements of Your Brand
• Audience: (Part 1)
• Value: (Part 3)
• Uniqueness: (Part 2)
Page 35
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Resume Styles
39-40
Chronological: When continuing in the same or similar career • List your work
experience in reverse chronological order, listing the most recent work experience first
• List accomplishments under each employer
www.CrossroadsCareer.org
39-40
Functional: Best when changing or re-entering a career• List talents in major
categories (service, sales, etc.)
• Briefly list experience –show company name, title, location, and dates only
Resume Styles
www.CrossroadsCareer.org
39-40
Combination: Aka Hybrid• Power of both
functional and chronological
• “Above the fold”
Resume Styles
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Header Information• Name
• Phone
• LinkedIn Address
• Second page: Name, Page 2
• Optional:
– Home / Mailing Address
– Certificates and Degree Acronyms
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Above the Fold
• Get the reader’s interest
• “Read” in 8-12 seconds
• Summary vs. Objective
• Key Qualifications, Skills, Credentials
• Recent Graduates: include education
www.CrossroadsCareer.org
Key Qualifications• Serves as the Executive Summary
• Emphasizes credentials, skills &
experiences you have based upon the 5 job
descriptions
• Don’t just use a “pick list”
• Should be supported by the resume
www.CrossroadsCareer.org
Previous Experience
• Information to include:
– Company Name, Location, Dates
– Job Title / Position and Dates
– Job Description – Paragraph format
– Accomplishments (STARs) – Bulleted
format
• Education
• Anything relevant to getting the job
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Overall• File name
• File format
• One job per resume
• Spell out first instance of non-common
acronyms
• List items from most important to least
important
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Overall• Consistent, complete, correct, and quality
– Spelling
– Grammar
– Font
– Format
– Spacing
– Bullets size and style & use of periods after
bullets
– Your name
– Indentation
• Include a cover letter as the first page
www.CrossroadsCareer.org
Tips• Use only 1 phone number, professional e-mail
address
• Do not need to preface phone or e-mail with title
• Get a new e-mail address if currently using AOL or hotmail
• Use Google Voice number to supplement out of state number
www.CrossroadsCareer.org
Don’ts
• Do not include a picture
• Do not add “references available upon request”
• Do not include personal information (martial status, children, politics, religion, etc.)
• Do not use pronouns
www.CrossroadsCareer.org
Don’ts
• Do not use colored paper
• Do NOT overdo font styles
• Do not include reason for leaving
• Do not send references or salary information
• Do not use company or industry jargon
• Do not use fluffy words
www.CrossroadsCareer.org
Altitude ReviewIdentify a single Occupation/Industry
Marketing Material Development
This is not a 1-time eventWe are in the “Me, Inc.” generation, so develop a strategy to keep your career, resume, and branding current and engaging
www.CrossroadsCareer.org
Action Items
• Continue documenting your STARs
• Complete worksheets in workbook
• Develop DRAFT resume and e-mail it for feedback
• Define elements for PBS
• Look over extras
• Review Step 5 on-line
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Next Week
Step 5 – SearchingSeek to serve
Networking• Online
• In-person
And more
www.CrossroadsCareer.org
In a Limited Geographic Area
• Determine your geographic boundaries
• Get a map and list the zip codes
• Or Google zip codes for the cities
www.CrossroadsCareer.org
KeywordsWeave keywords throughout your entire resume:
Craft solid sentences with both action verbs and strong nouns
“Designed award-winning Excel certification training for 900 actuaries and statisticians"
No pronouns with the relevant nouns
"Certified in Microsoft Excel and use Excel daily for revenue audits"
35
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KeywordsWeave keywords throughout your entire resume:
Put keywords in "context"
Call out companies and clients by both the short and long names
Use variations of your keywords throughout the resume
35
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Resume Tips
38
Use standard fonts and readable size
Keep it to 1 or 2 pages (3 if you have many publications, etc.)
A clear Summary, Headline or other Role indicator at top
Action verbs and strong nouns (keywords) – lots of them!
STAR statements – at least one for every job/role held
www.CrossroadsCareer.org
Resume Tips
38
Check for format issues, grammar issues, spelling errors
Pick one date format and stick with it for every date used
Education at the end (except for new graduate or educator)
Use generic titles if specific job title is uncommon / confusing
www.CrossroadsCareer.org
Resume Tips
38
List active and relevant industry certificates after education
List job history back 8-12 years…not more than 15 years
Once you have a good resume, work on a LinkedIn profile
www.CrossroadsCareer.org
Personal Brand Statement (PBS)
Detailed statement, 3-4 lines
Strong, core statement that differentiates you
Must include audience, value, and uniqueness
Example:
Engaging cutting edge technologies to advance
corporate-wide initiatives to expedite manufacturing
processes and achieve aggressive revenue growth,
cost-cutting objectives, and profitable margins.
www.CrossroadsCareer.org
The Basic Elevator Pitch• Hi, my name is ____________
<Insert Name>
• I am a ___________________<Insert Title>
• I am known for ____________<Insert Tag>
• I am seeking a new position in ________<Insert Geography or Industry>
• But enough about me,
who are you and what do you do?
www.CrossroadsCareer.org
Profiles – LinkedIn as an Example
38
Enter a solid Summary to give the reader a quick understanding of who you are (no more than about 5-6 lines or bullets)
Enter a brief variation of the history section of your resume
Focus on successes, skills and accomplishments
www.CrossroadsCareer.org
Profiles – LinkedIn as an Example
38
Use one of the “applications” that LinkedIn offers to attach a document or presentation that shows off your skills
If you blog on topics related to your profession, provide a link to your blog
NO personal stuff
Professional headshot
Get 3-5 recommendations to start
More about LinkedIn in following Steps
www.CrossroadsCareer.org
Information Interviews
• Don’t call it an informational interview. Instead asking for input or opinions.
• DO NOT ask for a job or ask if they are hiring
• Have questions written before contacting
• Always ask
• What else should I know?
• Who else do you recommend I speak to?