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Caught Green HandedBy Amorette Aryee, Shriya Bhattacharya, Grace Ferguson,
Chantelle Kodua, Amanda Vasi
Background
Caught Green Handed is a part of Recyclemania
Acts as a digital student engagement competition
Project was brought to campus Spring 2015
Health Impacts
Paper: Releases methane gas when
rotting
Plastic: Chemicals may harm the body
E-waste: Combustion releases harmful
by-products
Environmental Impacts
Paper: 3rd largest industrial polluter
Plastic: Disrupts ecosystems and affects
systems
E-waste: By-products are not
biodegradable
Methods
Two week long process
Test Run Week
Flyers
Social Media Sites
Electronic Waste Drive Week
Electronic Waste Boxes
Trash for Treat Event
Tabling
Collection of Waste
Social Media and Event Outcomes
Facebook: 7.35 average likes per post
Center for Sustainability Instagram: 9.3 average likes
ImaScottie Instagram(2016 campaign): 42 average likes
ImaScottie Instagram (2015 campaign): 23 average likes
Snapchat: 8 followers
Trash for Treat: approximately 110 attendees
Electronic Waste Outcomes
Headphones: 9Speakers: 2 setsBatteries: 53Computer mouse : 2Light bulbs: 2USB cords/Chargers: 22Phone set: 1Face brush: 1Toothbrush: 1Electronic monitor: 1
❖ Weakness of the Campaign
➔Placement of the Boxes
➔Measure Trash for Treat Attendance
Evaluation
❖ Strengths of the Campaign
➔ SMART Objectives
➔ Measure Success
Survey
6. Did the social media posts motivate you to participate in the campaign? Why
or why not?
1. In your words, what is the mission of the #CaughtGreenHanded campaign?
2. Do you find that you recycle more than you did in the recent past? 3. Where do you take electronic waste to be recycled on Agnes Scott’s
campus?
4. Would you have to have an incentive in order to recycling
properly?5. Did you find that the electronic waste boxes placed at various
locations around campus encouraged you to recycle waste?
Conclusion
Our communication campaign was effective.
We were able to inform the student body about e-waste.
We made improvements from last years campaign, but there is
always room for more improvement.
Any Questions or Concerns?