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SonicSummit Session: Recruiting 2.0
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Recruiting 2.0Recruiting 2.0
David Freeman
Recruiting 2.0
• Why use social media? Low cost Power in numbers / large potential
audience Brand awareness Passive job seekers
Quality of hire vs. quantity of hire Multi-departmental value Ever growing demographic
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Why use blogs? Free to setup Easy to manage Easy integration Provides value to the readers Engage current employees
Resources: Blogger / Google
www.blogger.com
Recruiting 2.0
Why YouTube? Multiple uses for videos
Career Site Job Ads Social Media Sites
Impressive TrafficOver 80MM monthly
Resources: www.youtube.com
Recruiting 2.0
Recruiting 2.0
Why Facebook? #1 Visited SM Site Jobs related applications CareerBuilder Relationship Easy to manage ad campaigns Easy to update
Links with other SM sites SR integration
Resources: www.facebook.com
Recruiting 2.0
Tips & Tricks Use Video Update regularly Provide value Build “Fan” Page Promote away from FB Use campaigns to attract fans Earn “Fan Page” username Create FB Groups
Employee Groups Industry Groups
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Why Twitter? Fastest growing SM site Information moves quickly Easy to keep updated SR integration
Resources: www.twitter.com www.tweetmyjobs.com www.twitterjobsearch.com www.tweetdeck.com
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
Recruiting 2.0
www.addthis.com
Recruiting 2.0
Recruiting 2.0
Social Media Keys to Success…
Recruiting 2.0
Identify your target audience
Choose correct sites
Build a branded profile
Recruiting 2.0
Build your community Invite existing employees Invite candidate pool Encourage new visitors to join
Recruiting 2.0
• Assign a resource(s) to manage your initiatives Interact with community Always GIVE more than you receive Keep pages fresh/up-to-date Provide interesting/engaging posts Share the reality Use tools to manage multiple SM sites
www.tweetdeck.com Twitter app for Facebook
Recruiting 2.0
• Make sure URL’s are traceable Use SR integration Understand search functionality and
make posts searchable http://search.twitter.com/operators
Recruiting 2.0
• Be patient. A few hours to setup Seconds to post an update Longer to build relationships
Recruiting 2.0