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Using social media tools to become a content/knowledge resource and thus increase your value to a potential employer. This introductory workshop focuses on Facebook, LinkedIn, Twitter and Social Bookmarking as tools to help persons inbetween jobs broadening their knowledge and expand their networking.
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Making Dreams Fly®
Social Media Workshop
May 20, 2009
© 2009 Drake & Company
CorporatePartner
AssociationPartner
Businesspeople Between Jobs
Making Dreams Fly®
Agenda
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2 3
3 2
4 5
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6
Facebook LinkedIn
Twitter Social Tools
Social Tools
Wrap-up
Content
Lunch Break
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Become a Content Expert
Why?How?Where?When?Share!
Select your area of expertise
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Become a Content Expert
Why? Distinctive advantage in job
market Be something special
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Become a Content Expert
How? Be a researcher and gatherer And, share your knowledge
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Become a Content Expert
Where? Google News Alerts Trade & professional associations Trade & professional journals Blogs (in area of expertise) LinkedIn Groups (in area of
expertise) Twitter search (in area of expertise)
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Google Signup1
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Google News Alerts1
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News Alert Sample1
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Share Your Content
• Tweet• LinkedIn Discussion & News• Facebook Wall• Blog• HARO (to get quoted)
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2 LinkedIn
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Introduction to LinkedIn
Using Social Networking to supplement your job search
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What is LinkedIn?
• http://press.linkedin.com/about• LinkedIn has over 40 million members in
over 200 countries and territories around the world.
• A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
• Executives from all Fortune 500 companies are LinkedIn members.
• Founded Dec. 2002; Launched May 2003
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Why is LinkedIn important ?
• Building a network of professional connections
• Becoming a content expert• Driving traffic to your resume
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Getting started2
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Creating your account2
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Building your network2
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Building your network
• Colleagues• Co-workers• Classmates• Contacts
Import via web, Microsoft Outlook or other programs
Manual input
• Search by name
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Creating your profile2
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Creating your profile2
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Maximizing your profile
• Include a photo: Headshot that is acceptable for business Must be recent
• Recommendations: Ask colleagues, former employers, others you’ve
worked with for a recommendation. Return the favor.
• Personalize your URL http://www.linkedin.com/in/brianreuwee Include it in your e-mail signature, on your
resume, in twitter biography• Customize your invitation to connect
Make it personal and individualized
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Maximize your profile
• Create a descriptive headline• Provide a strong summary
About YouWork experience and
accomplishmentsThink in terms of search engine
optimization
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Now what?
• Join groups• Share content• Start discussions• Ask questions• Search for jobs
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Job search
• Under Jobs tab >> search for jobs• Search by company, location,
industry typeProvides results with available
openings
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Questions2
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Groups2
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News and discussions
• NewsSubmit a news item (enter URL; great way
to start sharing content)Start a discussion
• DiscussionEnter a topic or question for the groupFollow and participate in the discussion
• DistributionNews and discussion threads are sent to
group members via e-mail at least weekly
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Tips and resources
• Hints and tipshttp://delicious.com/BrianReuwee/LinkedIn
• My Profilehttp://www.linkedin.com/in/brianreuwee
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Facebook3
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Why Facebook?
• One of the most popular social media services used by businesses & non-profits
• Millions of users access Facebook each day
• Connect with users worldwide • Not just for college students• Why not?
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First Impressions Count!
• Profile is your cover letter and FIRST IMPRESSION
• Info/contact on Facebook is your resume
• Opportunity to market yourself daily
• Show that you are tech savvy
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Good Example3
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You Are In Control!
• You control all content on your page (even what others post)
• Be creative, have an “alive” page• Showcase yourself!• Doesn’t have to be “narcissistic”• If “Walls” could talk…• Keep it clean!• Career Center Example
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Bad Example3
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Get on Facebook!
• www.facebook.com
• You’ll need:An email addressA “professional” pictureA few minutes each dayThe desire to connect and market
yourself
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Start Connecting!3
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Social Media Tools4
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Introduction to Delicious
Using Social Bookmarking to supplement your job search
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What is Social Bookmarking?
• http://www.youtube.com/watch?v=x66lV7GOcNU&feature=channel_page
• Includes sites such as:DeliciousDiggRedditStumbleUpon
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Delicious
• Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet.
• Uses Job Searching – bookmarking jobs and
tagging by category or interest levelContent Marketing – pushing information
out among your social networks (Facebook, LinkedIn, Twitter)
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Getting started4
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Creating your account4
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Building your bookmarks4
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Bookmark a page4
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Bookmark a page4
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Building your bookmarks4
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Building your bookmarks4
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Creating your public profile4
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Connect with others4
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Tips and resources
• Hints and tipshttp://delicious.com/BrianReuwee/
delicious_tips
• My Profilehttp://www.delicious.com/
BrianReuwee
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Twitter5
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Twitter Screen5
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Twitter Terms5
• Tweet• Re-Tweet (RT)• Direct Message (DM)• @• Find People• Search• Chats
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No Profile – No Follow5
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Profile – May Follow5
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Getting on Twitter
Sign up & Join
5
www.twitter.com
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Twitter Sign Up5
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Twitter – Complete Profile5
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Twitter – Add Photo5
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Twitter - Follow5
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Searching Twitter5
“Search” – by topic
Search – “Find People”
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Wrap-up
REMINDER:• ALL messages are public … no
such thing as private or personal• Ketchum-FedEx exampleACTIONS1) Write down the 3 actions you will
start before 10:01 am tomorrow2) Practice. Explore. Share.
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CONTACTS
Steve Drake | [email protected]
Becky Hadley | [email protected]
Brian Reuwee | [email protected]
16020 Swingley Ridge Road, Suite 300 Chesterfield, Mo. 63017
p: (636) 449-5050 | f: (636) 449-5051www.drakeco.com blog.drakeco.com [email protected]
