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LaSalle Network CEO, Tom Gimbel, spoke at Social Media Week 2013 about how to use Twitter to land your dream job.
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USING TWITTER TO LAND A JOB
Presented by Tom Gimbel,
President and CEO of LaSalle Network
JOB SEEKERS DON’T USE TWITTER
Twitter Facebook LinkedIn Other N/A to Job Search
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Which social media tool is used most dur-ing the job search?
BENEFITS OF USING TWITTER
Information-gathering tool
Feel for company culture
Personality of executive team, staff
Up-to-date company news
BEFORE YOU START
What is the point of this account?
Personal?
Professional?
CREATING YOUR ACCOUNT
Make your name the Twitter handle
Choose an appropriate picture
Description section:
Treat as elevator pitch
Why do you match this type of position?
Link to online profile
PERSONAL TWEETS
Acceptable
Going out to dinner after a long sociology test #exams #finals
Proud to be captain of an undefeatable volleyball team!
Excited to attend Using Twitter to Land a Job on September 24! #TomGimbelisawesome
PERSONAL TWEETS
UNacceptable
Shots for days #drinking
Relationships are overrated! Screw them, you only need friends
My boss is Cruella de Vil
PROFESSIONAL TWEETS
Showcase knowledge of industry by tweeting:
Articles
NewsResearch/Data
Retweeting thought leaders
Intelligent opinions
FOLLOW, FOLLOW, FOLLOW!
Who is actively job searching?
What types of positions?
#USEHASHTAGS
To find job openings, consider searching with:
#Resume #Interview #Opportunity #Recruiting #Jobsearch
CONTACTING HIRING MANAGERS
Would you leave 3 voicemails in one day?
Initial involvement with hiring managers:
Be involved, but not too involved!
Don’t be desperate
Interact intelligently
JOB-SEARCH TOOLS
Use other job-search tools
Companies don’t only use Twitter
LinkedIn still a dominate force
REMEMBER…
Don't be too pushy
Don't tweet just to tweet
Make all your twitter interactions intelligent