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S O C I A L M E D I A 1 0 1 : C R E AT I N G Y O U R D I G I TA L F I N G E R P R I N T
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K R I S T I C A S E Y S A N D E R S V P C R E A T I V E / C H I E F S T O R Y T E L L E R P L A N Y O U R M E E T I N G S . C O M @ P Y M L I V E
W H O I A M
• I manage programming for a community of 100,000+ meeting and event planners
• I’m the internal person who figures everything out from scratch to train others.
@PYMLive #iaapbranchevent
W H Y T H I S M AT T E R S
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L E A R N E R O U T C O M E S
Learn what content is best to post and share on each platform.
Identify best practices for professional and personal use.
Understand the difference between social media platforms.
#1 #2 #3
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Y O U N E E D T O U N D E R S TA N D …
@PYMLive #iaapbranchevent
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E V E R Y T H I N G Y O U T W E E T, S H A R E , P O S T N E V E R D I E S .
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S T R AT E G Y T R U M P S A L L
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S O W H AT A R E Y O U T R Y I N G T O A C H I E V E ?
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T H I N K O F P R O F I L E S A S C A L L I N G C A R D S
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K N O W W H E R E Y O U R P E O P L E A R E
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H A S H TA G S = # C O M M U N I T Y
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N U R T U R E Y O U R A U D I E N C E
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Y O U C A N ’ T B U Y R E A L F R I E N D S
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D O N ’ T F O R G E T T O M E A S U R E P R O G R E S S
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Q U E S T I O N S ?
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L E T ’ S G E T S O C I A L …
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L I N K E D I N
• Think of it as an interactive business card or resume.
• Build it for the job you want to have.
• Use keywords you want recruiters to use.
• Bonus: Pulse blogs, groups & company pages.
@PYMLive #iaapbranchevent
T W I T T E R
• 140-character updates
• Links, pictures, @, RT/MT, #, quotes
• Lists help you filter out the noise
• Think: news headlines, one-liners, text messages
• .@ if you want to be heard
@PYMLive #iaapbranchevent
G O O G L E P L U S• Post links to anything you
want Google to bring up in its search results.
• Use + to mention people, # to add keywords. +1 to “like.”
• Collections allow you to be an expert on topics. Post related stories in them.
• Synch your camera to auto-backup images.
• Plus: Hangouts, Pages, Groups, Circles
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Y O U T U B E
• 2nd-largest search engine
• Archive videos & live broadcast hangouts
• Add links in your video descriptions and profile
• Create playlists of other people’s content
• Plus: Create videos from existing ones
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I N S TA G R A M
• Image and video sharing
• @names differ from Twitter, so be careful when you choose to tweet out
• Can use # but links in descriptions aren’t active
• Best for emotion, inspiration, empowerment messages
FA C E B O O K
• Be vigilant about grouping Friends and being specific with your privacy settings
• If you don’t have a budget for promoted posts, think twice before starting a page
• Groups are better for conversations
• @People, use # and edit links
• Better to upload video files and images than to link
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P I N T E R E S T
• Park research, find inspiration
• Organize boards by topic, use secret boards for collaboration
• Use #, links and Twitter to promote individual pins
• Company pages give analytics
• Consider Maps, if relevant
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Q U E S T I O N S ?
W A N T T O B E A N E X P E R T ?
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Q U O R A
• Ask questions and/or answer them
• “Upvote” or comment on what you like
• Include links to your websites
• Create bios of topics of expertise
• Plus: Research, write blogs
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S L I D E S H A R E
• Host presentations and infographics
• Post them directly to your LinkedIn profile to prove your expertise
• Collect business leads
• Add links to your website in descriptions, fill out profile completely
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M E E R K AT
• Mobile-based live-streaming video that can be embedded on a website
• Informal gatherings promoted on Twitter (#)
• Can schedule broadcast times in advance
• Video disappears at end of broadcast but can auto-download to phone
• Can allow viewers to guest broadcast from your stream
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P E R I S C O P E
• Attracts more professional audience than Meerkat
• Can record directly to computer or download to phone
• Recordings live on Periscope for 24 hours so you can promote
• Owned by Twitter (#)
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S N A P C H AT
• Mobile photo and video-sharing that “expires” after 24 hours
• Add titles and captions
• Add to stories (can download and share)
• Best for marketing or personal use
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V I N E
• 6-second looping videos that you can share on Twitter
• Best for comedy, commentary & behind-the-scenes
• Add descriptions, use #
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Q U E S T I O N S ?
W H I C H P L AT F O R M S W I L L Y O U U S E ?
[email protected] @PYMLive #iaapbranchevent
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