5

Quantitative Analytics, Reporting & Analysis Traffic & Traffic Source Search Keywords / EnginesConversion / Funnel Purchase Conversion Campaign Conversion & Attribution Product ConversionPath Reporting & Analysis, Visualizations Next Page Flow, Previous Page Flow, FalloutVisitor Reporting & Analysis Return Frequency & Return Visits Mobile App Lifecycle Events Device Type & Operating System

Analysis: Scenario, User Path, Content, Cohort,

Segmentation, Opportunity, Competitive,

Media Mix, Paid Search & SEO, Data Mining,

Statistical, Forecasting, Visualizations

Heat Map Tea Leaf | Session Replay Tobii | Usability

Optimize digital marketing experiences from audience targeting, demand tactics through to website experiences

Website Optimization Test Design & Analysis

• Campaign Optimization Test Design & Analysis

• A/B/n & Multivariate Testing & Analysis• Adobe Target

• Optimizely

• Google | (Website Optimizer ) Content Experiments

Agenda

Report Suites Configuration Analytics Code Deployment Configure Variables (eVars,

sProps, Success Events) Platform Integrations: Data

Connectors Data Import with Saint

Classifications Templates Data Extract Data Warehouse Segmentation Builder

Other Marketing Analytics Platform Experience Includes: Google Universal Analytics Webtrends

Ensighten | Manage Adobe AppMeasurement Adobe | DTM

ObservePoint | Tag Audit & Browser Plugin

Adobe | Pulse Debugger

Cardinal Path | Solution Profiler (WASP)

Terlick | Fiddler Web Debugger

Tag Management Services

Analytics Platform Configuration Management

Digital Marketing Analytics Platform Experience

Analytics

Analytics Reporting Services

Segmentation, Analytics and Insights

Marty Terbrack has hands on experience with the following digital marketing and analytics platforms:

Tag ManagementTools/Utilities

Tag ManagementSystems

Analytics Platform Management

Social MediaPaid Placement

Social MediaMonitoring &Engagement

Customer RelationshipManagement

Competitive Intelligence

Display

Advertising

Paid Search

Search Engine Optimization

QualitativeAnalytics

Google DoubleClick Bid Manager

Data Partners: Bluekai eXelate, Targusinfo, etc.

Google AdWords Display Network

Microsoft | Bing Advertising

Google | AdWords,

Search Light Conductor

SEM Rush

SEOmoz.org

Hootsuite| SEO & Social

Raven Tools | SEO & Social

SalesForce.com | Raidian6

Social Listening & Engagement

Facebook Advertising

YouTube Trueview Video Advertising

LinkedIn

Salesforce.com

Qualitative Analytics

Opinion Labs, Harris Interactive Surveys, Survey Monkey

Competitive

SEM Rush

Adgooroo | Display Insights

Adgooroo | SEM Insights

Campaign & WebsiteOptimization

Testing

Optimization Services

Adobe Target

Profiles – Marty TerbrackDigital Marketing Executive Profiles | Marty Terbrack | Our Strategy, Digital Experience, Technology, Analytics, Optimization Practice Lead

Adobe Marketing Cloud Platform: (formerly Omniture SiteCatalyst) Implementation Planning, Administration Management, Analytics Reporting, Analysis & Insights, Automated Personalization & Optimization. Including: Tag Management System, Variable, Event & Rules Configuration, User Management, Reporting & Dashboard, etc.

• Building a Digital Marketing, Analytics & Optimization Practice to extend HCL services provided to Microsoft Global Sales and Marketing Operations Team

• Improved digital user experience, cross-channel marketing performance and data-driven decision making at Northwestern Mutual working with business, technical leaders to define KBO’s, CTA’s & KPI’s implementing Adobe Marketing Cloud - Marketing Analytics (formerly SiteCatalyst) Administrator / Marketing Analytics Insights Analyst for web properties and mobile apps.

• Developed global corporate multi-brand Digital Marketing Strategic Plan & Roadmap by brand and by program for Spartan Motor, Inc. Cascading objectives, targets, KPI’s, investments, job descriptions, incentives, performance baseline and value contribution.

• Developed digital marketing competitive intelligence system that informed State Farm Leadership to a 20 million dollar annual revenue opportunity and continuous waterfall or website enhancements, as well as unified Enterprise Paid Search / SEO Strategy and Roadmap

• Improved data driven decision making, marketing program performance across Insurance, business lines at State Farmcompleting a migration from Webtrends to Adobe Analytics (formerly Omniture SiteCatalyst) as an member of the analytics and insights team

Introduction | Career Highlights