Rick Fernández graphic designer I art director I beach bum

email: creativeblox@yahoo.com skype: creativeblox tel: 1 626 230 8140 www.creativeblox.com

I love my job!

I am American graphic designer living

abroad. I studied at the famous Art

Center College of Design and spent

most of my professional career in

Southern California. I built a portfolio

that includes 20+ years working on key

accounts: Nokia phones, the Disney

store, Chrysler motors, Neutrogena,

Budweiser, Universal Studios, EA

Sports to name a few.

In 2008 I sold everything and became

location independent. My design studio

now fits into a backpack. For the last

few years I’ve traveled with my small

family and worked from some of the

most beautiful places in the world.

Now I am enjoying success across

the globe. I work with clients all over

the world on a variety of projects

i n c l u d i n g p ro d u c t p a c k a g i n g ,

branding, market ing programs,

mult imedia and web des ign. I

boast broad industry experience as

well as diverse clients that include

consumer electronics, video games,

entertainment, automotive, outdoor

sports & luxury goods.

I am searching for my next roll and

would love to discuss the possibility of

joining your team in a creative capacity.

Won’t you be part of my success?

Rick FernandezJuly 14th, 2012 creativeblox@yahoo.com1 626 230 8140

Selected Experience2011 - Present | Senior Game DesignerBally Technologies: The oldest slot manufacturing company in the world, Huntington Beach, CA

2010 - 2011 | Product DesignerLakeshore Learning: A manufacturer of educational prod-ucts, toys, and activities for early childhood and K-12 schools. Carson, CA

2009-2011 | Creative DirectorBigfoot Entertainment: independent film studio and film school in Cebu, Philippines.

2007-2008 | Design ManagerRobbins Brothers: If you live in Southern California you know Robbins brothers, a jewelry chain famous for its engagement rings. Azusa, CA

2005 | Senior DesignerAmerichip, Inc.: Manufacturer and printer of unique printed inserts and dimensional promo packaging, pop-ups, and dis-plays. Torrance, CA

2003-2005 | Creative DirectorNikota USA: A manufacturer and importer of power tools, mo-torized bikes, generators and compressors. Shanghai, China

2002-2003 | Art DirectorGameSpy Industries: A leading entertainment website thatdelivers live multi-player gaming & editorial content to gamers worldwide. Irvine, CA

Educational Highlights• Bachelor Degree in Multimedia

Canterbury University, UK• Directed Studies in Computer Graphic Design Art Center, Pasadena, California• Illustration

UCLA Los Angeles, CaliforniaOlango Island

Web & User Experience• Lead designer in team that won

JD Power & Associates Award for

Consumer Site Usability on isuzumo-

tors.com, Japan

• Designed and developed websites for

key accounts including: Neutrogena,

BlueCross, IBM, Budweiser, eRealtor.

com, and Porsche. Answerthink USA

• Directed creative services team in

developing, designing, and support-

ing 80+ websites & video game portals;

created ad products, flash presen-

tations, complete site redesigns;

revamped brand, created sales mate-

rials, hired talent, and coordinated

trade show exhibitions for GameSpy

Industries, USA

• Overhauled website and brand-

ing and directed photography of 4000

jewelry products; produced bride

magazine interactive insert campaign

for Robbins Brothers, USA

• Redesigned Guy.com entertainment

blog; My efforts resulted in boosting

Google page rank from 1 to 5 and

significantly increased subscriber

volume for Bigfoot Studios, Hong Kong

Consumer ElectronicsWebsite design for the world’s

second largest manufacturer

in optics and imaging, Nikon

USA

Video GamesLogo, Illustration, User

Experience & Website Design

for game leveling site &

forums.

Health & BeautyWebsite Design & flash for the

#1 skincare brand, Neutrogena

USA

EntertainmentDesktop client for Universal

Pictures DVD release, Holly-

wood, CA

Mactan Island, Cebu

Cordova Island, Philippines

Consumer Package & Display Design

• Received President’s Award for

Packaging Design on ImageSmith’s

Snoopy’s Geography Interactive CD.

Philips Media, Netherlands

• Designed private label packaging

for Husky, Hemi, Jeep, Coleman,

PepBoys, Target, Kragen Auto, and

CSK brands. Nikota, China

• Developed packaging standard

to enhance brand recognition and

retention; revamped packaging

to improve shelf appearance, and

reduce Cost of Goods Sold by 30%.

Philips Media, Netherlands

• Mentor team of designers,

writers,photographers, coders, and

interns; created packaging for 8

product lines and 400+ consumer

products including power tools,

storage systems, lighting, strollers,

ATVs, and dirt bikes. Nikota, China

Ref: 6800.00 Ref: 6800.00 Ref: 6800.00

Cycling & Fitness Health & Beauty Commercial & Industrial Lighting

Package Design for Trek USA line

of premium bicycle products and

accessories. Wisconsin, USA

Package design for Brazilian health

and beauty product, Catalina. Sao

Paulo, Brazil

Product packaging design, for a

line of commercial and industrial

lighting products. Sydney, Australia

Outdoor & Recreation

Product naming, Logo design,

illustration, web design,

packaging and copy writing for

a line of outdoor products and

accessories sold in US, Canada

& Latin America.

Arts & Entertainment

Friends of Goethe helps bring the

best of German arts and culture

to Los Angeles. I designed their

Logo, Stationery Design for non

profit arts organization.

Los Angeles, CA

Business ProcessOutsourcing

2-ko.com is a Business Process

Outsourcing company that

offers services ranging from

web development, design, video

and multimedia production to

back-end office outsourcing.

Video Games

Rude Gameware USA creates

premium gaming products

and peripherals. Responsible

for Logo, Product Packaging,

Product Design & Decoration.

Identity & Branding

• Des igned and deve loped

websites for key accounts includ-

ing: Neutrogena, BlueCross of

California, IBM, Budweiser, eReal-

tor.com, and Chrysler, Canada.

• Directed creative services

team in developing, designing,

and supporting 80+ websites

& video game portals; created

ad products, flash presenta-

tions, complete site redesigns;

revamped brand, created sales

materials, hired talent, and coor-

dinated tradeshow exhibitions for

GameSpy Industries, USA

• Redesigned guy.com entertain-

ment blog; efforts resulted in

boosting Google page rank from

1 to 5 and significantly increased

subscriber volume for Bigfoot

Studios, Hong Kong

Fish Sanctuary, Punta Engaño

Punta Engaño

Print Design

• Winner Children’s Book of the

Year Award for Angie the Ant and

the Bumblebee Tree. SusieB a

NonProfit Organization

• Designed interactive paper

mechanisms, pop-ups ,and

3D paper projects using voice

& LED chips, conductive inks,

radio frequency ID tags, and

animation in print. Americhip,

USA

• Overhauled website and

branding and directed photog-

raphy of 4000 jewelry prod-

ucts; produced bride magazine

interactive insert campaign for

Robbins Brothers, USA

Expertise & Interest• Consumer Packaging

& Product Displays

• Web Design & User Experience

• Blog & Social Media Design

• Product Identity & Branding

• Trade Show Exhibition Design

• Creative Staff Mentor &

Design Manager

Ref: 6800.00 Ref: 6800.00

Ref: 6800.00Ref: 6800.00

Automotive

Trade Schools

Entertainmentlogo design. stationary, corporate

site, blog, promo products and

sales materials for Ryder Direct

and their clients Chrysler Canada.

Designed the keyart and market-

ing materials for Irreversi, an award

winning thriller shot in Hong Kong

in English and Manadarin. Bigfoot

Entertainment, Hong Kong, Taiwan.

Web design, catalogs, exhibit

display graphics, production,

marketing materials and print.

International Academy of Film

and Television. Cebu, Philippines.

Siquijor Island

Testimonials“Rick imbibes the true meaning of

“Professional.” His creative mind has

spawned many successful market-

ing campaigns, having designed not

just advertising campaigns but tackled

packaging and new media as well. He’s

a hands-on manager, and will work

with people under him just as hard.

Rick’s motivation to his stable of talent

has inspired and won awards for his

teams. He is definitely an asset to any

principal or client, because of his dedi-

cation, creativity and vision for what a

client needs. He constantly upgrades

is knowledge and is attuned to what is

current and most effective.

It was and still is a pleasure to work

with him.”

Ann Recinto, Sales & Marketing

Director,

Refinette Cosmetics

Manila, Philippines

www.linkedin.com/in/creativeblox

Toys & Games “From illustration to design tasks, Rick is able to understand the project assigned to him and take ownership of his work. He comes up with addi-tional creative ideas to help the project along. He is enjoyable to be around and adds a positive element to the team.

Matthew Eberhart, Product Art Director, Lakeshore Learning MaterialsCarson, California

Luxury Goods“Rick is a gifted designer who takes the tough projects head on, and al-ways seems to come through with great solutions. He is a team player and a wonderful mentor to those who do not have as much experi-ence. I feel I can recommend Rick without hesitation and look forward to working with him again.”

Robert Parker, VP Marketing, Robbins Brothers Azusa, California

HOW CAN I HELP YOU TODAY? Catalogs and Collateral material • eBook Design • Illustrations and Infographics

• Logo and Stationery Design • Mascot Design and Characters • Newsletter Publication • Powerpoint Presen-

tations • Product Packaging and Displays • Promotional Materials • Product Photography • Photo retouching

and background removal • Photo editing • TeeShirt Designs • Vectorized Art • Word Document Templates • Ad

Writing • Article Writing • Autoresponder Series Writing • Blogging • Business Planning • Consumer Manual

& Technical writing • Classified Ad Writing • Creating Articles From Audios • eBook Writing • Editing Books •

Editing PR Materials • Editorial Content • eZine Content • FAQs • Ghostwriting • Journalistic Content Pieces •

Keyword Rich Content • Amazon Web Services Management • Animated Gifs & icons • Banner Campaign Design

• Blog Upgrades & Content • Custom WordPress Installations • Drupal Installations • Email Whitelisting • Flash

Development • Google Analytics • Google Adwords • HTML Coding • Image Optimization • Joomla Installations

• Microsoft Excel Programming • Mobile Compatibility • Open Source Programming • PSD to HTML Conver-

sion • PURLs (Personalized URLs • Wordpress Plugin Installations • Site redesign • Subsites and microsites •

Squeeze Pages • Script Installation • Search Engine Optimization (SEO) • Shopping Cart Setup • OSCommerce •

Theme Customization •Site Security Analysis • Software Programming • Software Testing • Software Upgrades

• Web Forms • Web Landing Pages • Website Designs • Web Host Management • Web Script Coding • Webmas-

ter Services • Website Maintenance • Website Makeovers • Landing Page Copy • Mini Report Writing • Newslet-

ters • Press Releases • Product Reviews • Proofreading • Pulling Excerpts From Books • Re-purposing Content

• Resale Rights Content Editing • SEO/SEM Copywriting • Sales Copywriting • Special Reports Content • Speech

Writing • Split Testing • Subject Matter Experts • Service Center Guides • Technical Writing • Translations • Web

Content • Whitepaper Writing • Bookmarking • Blog Content • Digg Submissions • Facebook Updates • HubPag-

es Development • Keyword Research • Metatags • MySpace Updates • Sidewiki Monitoring • SEO Copywriting •

Squidoo Development • Twitter Updates • Wikipedia entries • Multimedia Development • Audio Editing • Cam-

tasia Editing • Video Editing

• Video Production •Sales

and Marketing • Affiliate

Programs • Branding &

Promotions • Demographic

Profiling • Email Market-

ing Campaigns • Google Ad

Words • Google Analytics

Setup • Internet Marketing

Strategy • Lead Generation

• Marketing Management •

Market Research • Offline

Marketing Strategy • Order

Fulfillment • PPC Campaign

Management • Public Relations • Print Advertising Campaigns • Sales

Representation • Staff Training • Search Engine Marketing • Telemarket-

ing •Call Center Management...

© Copyright, 2001-2012. Rick Fernandez & Creativeblox Design Studio. All Rights Reserved.

Rick Fernández sr. designer I web designer I art director

email: creativeblox@yahoo.comskype: creativeblox USA tel: 1 626 230 8140 www.creativeblox.com

my executive staff :)