Prashant Gandhi

Key skills Creating ideas that transcend platforms

Effective communication is a marriage between the right choice of words and visuals. I love to tread on both sides of the rope to ensure creative pieces that grab eyeballs

Updated Folio - http://bit.ly/pgfolio

Professional Experience Associate Creative Director – Interactive Avenues (Since August 2013) Brands Micromax, DishTV, Boost, British Council, Canon, American Express, Dabur, SBI, IFBI, NIIT, Cars On Rent, Horlicks, Trident Hotels, DLF, Fiama Di Wills, Usha, John Players, Ten Sports, Limeroad, Woods, Woodland, BJP, Matrix and pitch work Highlights

Crafted contextual ad banners for DishTV app that ensured 1 Lac downloads in 20 days

Created the much appreciated ‘Delhi Deserves Better’ campaign for BJP

Creative Group Head – Digital Cheil Worldwide (December 2011 - July 2013) Brands Samsung, Delhi Daredevils, pitch work Highlights

Was principal ideator of the successful Samsung Mobile Pitch, which is one of the biggest online Ad spenders

Crafted ideas that increased the fan base of Delhi Daredevils Facebook Page by 1000+% in six months

Creative at Iris Nation (August 2010 - November 2011) Brands Coke, adidas, Sony Ericsson, Dell, Red Tape, Microsoft, Centum U, MTS, AlphaG:Corp Highlights

Digital Integration of ‘Coke Take Me Home’ Campaign

Crafted many Integrated concepts for Sony Ericsson, Dell and AlphaG:Corp

Sr. Copy at Timeus (February 2010 - July 2010) Brands British Council of India, Microsoft, Novell, NEC Highlights Conceptualized, wrote & managed the creation of British Council Website Tour http //www.youtube.com/watch?v=GZwuIu1Oz7g Sr. Copy at Wunderman (September 2007 – October 2009) Brands Oberoi, Trident Group of Hotels, Airtel, ING Vysya, Harvard Business School, Business Octane, Moolchand, Dura-Line, Mail Today, and India Today Book Club

Highlights

Commended for my work on Airtel that helped Wunderman improve the business eight-fold, in a year

Mr. David Sable, Vice Chairman & Chief Operating Officer, Wunderman, New York commended the blog written by me www.demystifyingcopywriting.blogspot.com that helps budding copywriters learn all about Direct Marketing Copywriting. The blog is featured in the Marketing Advents, a newsletter of Direct Marketing Association (DMA), Washington http //tinyurl.com/3r5aq8v

Writer at Rai Foundation (March 2007 - August 2007) Brands The largest conglomerate of Business Schools and Professional Colleges undertaken by Rai Foundation Highlights

Created an integrated campaign using a testimonial route with the slogan ‘Real Success Real People ’ that generated a 3-fold increase in admissions

Manager Branding & Communications at Chandigarh Polytechnic for Women (September 2002 - November Highlights

Created brand differential by relating the college with empowerment of women

Taught Mass Communications & Advertising to students

Educational Qualification One year Diploma in Research & Analytics from MICA

One year Diploma in Mass Communications, from Panjab University

Did a Desktop Publishing, Visualizing, Computer Applications course from Times Institute of Fashion & Advertising, Chandigarh

Bachelor in Arts, from Panjab University, Chandigarh

One and half years Diploma in Food and Beverage Service from Food Craft Institute, Sector 42, Chandigarh

Ten Plus Two from Guru Nanak Public School, Sector 36, Chandigarh

Matriculation from St. John's High School, Sector 26, Chandigarh

Personal Details Prashant Gandhi House No. 340,

st Floor,

Sector 10, Gurgaon, Haryana. Mobile +91 8860576050 email pg121@icloud.com