RESEARCH APPLICATION IN

BUSINESS DECISION

MARKETING FUNCTION’S

• It is one area of business where research is the lifeline • It is carried out on a vast array of topic • It is also conducted both in house by the organization and

outsourced to external agencies

• Market based accounting research : Analysis of corporate financial reporting behaviour , accounting based valuations, evaluation and usage of accounting information by investors and evaluation of management compensation schemes are all taken into consideration under this type of research

• Auditing and accountability : This includes both private and public sector auditing studies , analysis of audit regulations , analysis of different audit methodologies , governance and accountability of audit committees

PRODUCTION AND OPERATION MANAGEMENT

• This area of management is one in which quantifiable implementation of the research results takes on huge cost and process implications

• The research in this area is highly focused and problem specific

DECISION AREAS IN WHICH RESEARCH STUDIES ARE CARRIED OUT ARE ??

• Operation planning : these include product/ service design and development , resource allocation and capacity planning

• Demand forecasting and decision analysis• Process planning : Production scheduling and material

requirement management , work design planning and monitoring

• Project management and maintenance management studies• Logistics and supply chain and inventory management analysis• Quality estimation and assurance studies : These include TQM and

quality certification analysis

THANK YOU