Portfolio sunny ryu

Portf olio summary

P r o d u c e d b y S u n n y R y u

I w i l l b e e x p l a i n d e t a i l e d a n d s h a r e t h e s u c c e s s s t o r y w h e n I g e t j o b i n t e r v i e w.

P l e a s e m a k e i t h a p p e n t r y t o t e s t m y p o t e n ti a l .

This presentati on des igned for understanding reference and how candidate have been worked s ince 9 years

R&R• Organize big events• Budget/resource/time control• Collaborate with multiple org.• PR / Sponsorship• Sales plan

Key Achievement• Launch New exhibition successfully• Process standardization• Customer & buyer DB acquisition

R&R• Thinking & working as global player• Marketing service for Top company• Plan/Exe Global marketing campaign• Creative management/productions• Forecast, Measure MKT campaign

Key Achievement• One creative & messaging development• Successfully launched & landing new prod-

ucts/service with various channel

R&R• Strategic marketing plan w/customer insight• Measure/analysis marketing results, Contribute rev-

enue• Customer/Partner DB management• CRM/BI Tool management• Collaborate with multiple organization

Key Achievement• Increase growth YoY, contribute sales revenue• Newly launched marketing tool – increase productiv-

ity, execution efficiency• Standardized track results – provide report/analytics

key marketing metrics by segment/activity

E x p e r i e n c e S u m m a r y

Aug 2006 – Jan 2008 Mar 2008 – Apr 2011 July 2011 -

Event Organizer Microsoft Account manager Korea e-Marketing lead

Offi ce 2010 New products Launch ( w u n d e r -m a n / 2 0 1 0 )

E n g a g e d Oct 2009 – Sep 2010

S u m m a r y 5 major products launch campaign (IMC)(Office/Visio/SQL server/Project/Sharepoint)

R o l e Campaign lead with Microsoft Office PM

R e s p o n s i b i l i ti e s Set up launching plan, Creative & message develop-ment, Target strategy, communication channel man-agement, Plan launch event, Productions – video, deck, tips & tricks, brochure

K e y t a c ti c s & p r o g r a m s

Microsite, Internal Awareness, AR/Publisher/Top bloggers/community meeting, Art collaboration, Email /web marketing / Off site/virtual events

K e y A c h i e v e -m e n t

- 66 PR Top stories- Successfully integrated product launch- +1,000 influencers & TDM attended400 employee participated internal awareness program- Satisfaction score 9.1 / +100 marketing leads gen- X4 customer response rate- Accelerated publishing books regarding office prod-ucts

Offi ce Online Portal management ( w u n d e r -m a n / 2 0 1 0 )

E n g a g e d Aug 2009 – July 2010

S u m m a r y Office Online Portal managementR o l e Managing leadR e s p o n s i b i l i ti e s Site contents localization(web page/whitepaper/

datasheet, video), Copy writing, AD deployment on Office Online, Newsletter contents development and blast


New website launching, Advertising management, Office Insiders (Newsletters)


- Error of Correction : 30% Improved - Deployment all creative about Office products & service

http://office.microsoft.com/ko-kr/

http://office.microsoft.com/ko-kr/

Offi ce GAD ( w u n d e r m a n / 2 0 1 0 )

E n g a g e d Oct 2009– July 2010

S u m m a r y Global Advertising DevelopmentR o l e Campaign leadR e s p o n s i b i l i ti e s Asset localization and deployment with proper

channel, Copy writing & local design development following corp guide


Promotion AD localization and deploy on portalAD series development with local scenario


- One voice AD launch - Measured all AD campaign & Response rate (CTR) improvement 200%

Offi ce Make it great campaign ( w u n d e r m a n /2 0 1 0 )

E n g a g e d Aug 2010 – Nov 2010

S u m m a r y Create awareness Office 2010 for consumers(Especially students, IMC)

R o l e Campaign leadR e s p o n s i b i l i ti e s Set up campaign strategy, launching social

media(facebook/twitter) Creative & message de-velopment, content localization(+100 video), co-work with Office PM from Microsoft


Microsite, Top bloggers management, sales promo-tion(portal AD) benefit program for student(on/off and retail), Productions


- Social media launching for Office product- Integrated campaign site as hub platform- Provide site traffic regularly - Deliver products value & benefitwww.makeitgreat.co.kr

http://www.makeitgreat.co.kr/

Cisco Connect 2013 ( C i s c o / 2 0 1 3 )

E n g a g e d Dec 2012 – May 2013

S u m m a r y Collaboration with field marketing team, to set up target & contact strategy for Connect event

R o l e Invitation/ Key metrics management R e s p o n s i b i l i ti e s Set up target & contact strategy, invite segment tar-

get customers, get measure results, engage demand gen activities to get sales revenue


Web/ Email/ PhoneCall to targeted customers and recommend pur-chase

K e y A c h i e v e m e n t - Contribute sales funnel revenue (MQL $35M)- Increased response rate 190% (YoY)- 1,500 new contact acquisition

Diageo Korea Customer database refresh ( 2 0 0 9 / w u n d e r m a m )

E n g a g e d Mar – July, 2009

S u m m a r y Customer data gathering & contact refresh and set up framework for loyalty campaign of Diageo brands

R o l e Project leadsR e s p o n s i b i l i ti e s Offline data gathering combine with old

data(Dutyfree, offline event)And analysis & contact refresh debrief


Email & telemarketing for refreshLucky draw for higher response rate

K e y A c h i e v e m e n t - 30% of refresh of whole contacts, get 2,095 new contacts- Classify Opt in info(EM/DM/TM)- Upload into marketing tools successfully- Set up framework customer segmentation/loyalty campaign

Public Design Expo ( C O E X / 2 0 0 7 )

E n g a g e d Dec 2006 – Nov 2007

S u m m a r y Set up expo business plan and organized all about Public design expo

R o l e Exhibition OrganizerR e s p o n s i b i l i ti e s Set up Expo plan booth sales, marketing and PR ,

Get sponsors, Budget management, managed 3rd party(partners), host international committees, co-work with government , manage Human resource


Exhibition / Conference Online / magazine / invitation managementAwards, Gala Dinner, Fashion show

K e y A c h i e v e m e n t - Opened 1st public design expo in Korea- Participated 66(Gov/Enterprise) and 400 booth - 15,000 pax business buyer attended- More than 100 cover story released

Intelligent Nurturing Program ( C i s c o / 2 0 1 2 - 2 0 1 3 )

E n g a g e d Feb 2013 - Now

S u m m a r y Regional email campaign – multi touch to right cus-tomer with interested information, response based automatically run

R o l e Plan & Execution & AnalysisR e s p o n s i b i l i ti e s Customize country customer journey, to help field

marketing owner localize right contents, set up re-sponse based touch, share the results


Email & telemarketing

K e y A c h i e v e m e n t Recorded best response rate in the AP region(KR 20%, AP 9-10%) Demand gen activity will run soon

Data scrubbing project ( C i s c o / 2 0 1 1 )

E n g a g e d July 2011 – Oct 2011

S u m m a r y Refresh all site/contact info refresh/formatting into QA bucket for right usage campaign

R o l e Project leadR e s p o n s i b i l i ti e s Set up range of refresh, managed data agency for

quality, review all data and upload into tool, share the results to stakeholders

K e y t a c ti c s & p r o g r a m sK e y A c h i e v e m e n t 95% database have been scrubbed

Can be more targeting & segmentation for upcom-ing marketing campaign

MSO Play ( C i s c o / 2 0 1 1 - 2 0 1 3 )

E n g a g e d Aug 2011 - now

S u m m a r y Always on- demand generation & get sales revenue

R o l e Plan & Execution & Analysis

R e s p o n s i b i l i ti e s Set up strategic target approach plan with partners, sourcing target account, schedule and campaign ex-ecution, train & managing telemarketing agents


Email & telemarketing:Call to targeted customers (recommend purchase with attractive offer)

K e y A c h i e v e m e n t 300% Achieved marketing goal (YoY)Contribute sales funnel revenue 2% 6%Enhanced lead quality (conversion rate 30% to 70%)

CRM tool migrati on ( C i s c o / 2 0 1 2 )

E n g a g e d Feb 2012 – Aug 2012

S u m m a r y Marketing tool migration following Corp guide And landing project (Ephipany IBM Unica)

R o l e Country(KR) project lead

R e s p o n s i b i l i ti e s Country requirement input deploy, localized tool logic / deployment/ tracking & reporting tool feed-back Inform campaign process & key changes to stake-holders

K e y t a c ti c s & p r o g r a m sK e y A c h i e v e m e n t Landing new CRM tool Successfully

Enhanced campaign report to share field marketing

M a j o r R e fe r e n c e

I n t e g r a t e d L a u n c h c a m p a i g n

• C i s c o C o n n e c t 2 0 1 2 - 3 ( M a r 2 0 1 2 - 2 0 1 3 )• W i n d s o r L o y a l t y p r o g r a m ( s e t u p , M a r 2 0 1 0 )• M i c r o s o ft N e w p r o d u c t s ( O ffi c e 2 0 1 0 ) l a u n c h ( M a y 2 0 1 0 )• M i c r o s o ft C l o u d D a y ( F e b 2 0 1 0 )• W i n d o w s 7 C o m m e r c i a l l a u n c h ( N o v 2 0 0 9 )• O ffi c e 2 0 1 0 M a k e i t g r e a t c a m p a i g n ( S e p 2 0 1 0 )• O ffi c e 2 0 0 7 S t u d e n t H e r o c a m p a i g n ( S e p 2 0 0 9 )• O ffi c e S t u d e n t H e r o c a m p a i g n ( 2 0 0 9 - 2 0 1 0 )• O ffi c e G l o b a l A d v e r ti s i n g c a m p a i g n ( 2 0 0 9 )• L o tt e B u s i n e s s I T f o r u m l a u n c h ( O c t 2 0 0 8 )• M i c r o s o ft ‘ H e r o s H a p p e n H e r e ’ ( M a r 2 0 0 8 )• P u b l i c D e s i g n E x p o 2 0 0 7 ( O c t 2 0 0 7 )• S e o u l D e s i g n e r ’s P a r t y ( D e c 2 0 0 7 )• H o m d e x E x h i b i ti o n ( 2 0 0 6 - 2 0 0 7 )

http://www.ciscoconnect.co.kr/

http://www.microsoft.com/korea/office/2010/makeitgreat/


C r e a ti v e m a n a g e m e n t

• O ffi c e O n l i n e P o r t a l m a n a g e m e n t ( 2 0 0 9 - 2 0 1 1 )• K T ‘ u C l o u d R e c o m m a n d ’ P r o m o ti o n ( 2 0 1 0 )• M i c r o s o ft ‘ S t u d e n t p o r t a l ’ l o c a l i z a ti o n ( 2 0 1 0 )• O ffi c e N e w s l e tt e r C r e a ti v e m a n a g e m e n t ( 2 0 0 9 - 2 0 1 1 )• O ffi c e v i d e o / b r o c h u r e / c o n t e n t s ( + 1 0 0 p r o j e c t ) l o c a l i z a ti o n• P o w e r P i v o t c a m p a i g n ( 2 0 0 9 )• O ffi c e 2 0 1 0 ‘ D o S m a r t w o r k ’ c a m p a i g n ( 2 0 1 0 )• W i n d o w s P h o n e ‘ B e n e fi t p r o g r a m ’ ( 2 0 1 0 )

http://www.office.microsoft.com/

http://www.microsoft.com/ko-kr/showcase/Search.aspx?phrase=office2010&page=2


O t h e r s

D e m a n d g e n e r a ti o n p r o g r a m• M S O P l a y ( D e m a n d g e n e r a ti o n p r o g r a m ) ( 2 0 1 1 - 2 0 1 3 )• I n t e g r a t e d I n b o u n d m a r k e ti n g p r o g r a m ( 2 0 1 2 - 2 0 1 3 )• I n t e l l i g e n t N u r t u r i n g p r o g r a m ( 2 0 1 2 – 2 0 1 3 )

D a t a b a s e• C i s c o C u s t o m e r m a r k e ti n g D a t a b a s e r e f r e s h p r o j e c t ( 2 0 1 1 )• D i a g e o K o r e a C u s t o m e r d a t a b a s e r e f r e s h ( 2 0 0 9 )• C o e x D e s i g n E x p o C u s t o m e r / s a l e s d a t a b a s e m a n a g e m e n t ( 2 0 0 7 )

F o r m o r e i n f o r m a ti o n , p l e a s e c o n t a c t m e

Thank you

Career

Portfolio sunny ryu