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Prepared by Peter Zehren Fundraising Director FUTURE ALTERNATIVES

Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

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This presentation looks at what might have been done differently to save WYMS- Jazz89 a public radio station in Milwaukee, WI. The station lost its jazz format and talent in April of 2002.

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Page 1: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

Prepared by

Peter ZehrenFundraising Director

FUTURE

ALTERNATIVES

Page 2: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

WYMS must raise 200,000 a year

Move towards self-sustainability

Progress monitored every year

Page 3: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Page 4: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

Ethnic Business Political Artist Children

Diverse Support

Page 5: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

On-Air Fundraising Increased

Community Based Programming

Strong Jazz Community

Support of Mayor, Senator

Page 6: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

Secret Clubhouse

Few School Programs

Page 7: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

Other Public Radio Stations

Salaries Set by School Board

Few Corporate Sponsors

Board not a Fundraising Board

Page 8: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

American History & Jazz Theory

Show Jazz is Educational

Page 9: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

Use Kids in Programs

Teach Radio to Students

Build Membership Base

Partner With Other Stations

Page 10: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

WUWM Expands Signal

Sell Frequency

Page 11: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

Jazz Stations Cut Nationally

Other Formats More Viable

School Programs More Important

Page 12: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

Raise $200,000

Reinstate Funding

Transfer License

Page 13: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

Fundraising On-Air

Engage community leaders

Add Challenges/Power Hour

Train Ethnic Hosts

Page 14: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

Reduce Expenses

Corporate Sponsorships

Events

Philanthropic Donor

Page 15: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

Political

Lobby School Board

Pressure from Mayor

Organize Parents for Jazz

Page 16: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

Programming

Tie programs to schools

Teach radio

Page 17: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

Organize Community Group

Find an Interested Party

Page 18: Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

Keep Jazz Radio in Milwaukee

Depends on You