Professional Branding 3.0™NATIONAL BLACK MBA ASSOCIATION – DC CHAPTERPRESENTED BY: NATASCHA F. SAUNDERS, MBA, MS, CPCC

Agenda

Introductions Thoughts & Concerns Branding Survey The 5 M.I.C.R.O ™ Components to Building Your Professional Brand Writing a Vision Statement and Goal Setting Resources

Survey

Take 5 Minutes to Complete the Survey Share with your Peer Thoughts on Your Results

“Brands are built on what people are saying about you, not what you are saying about yourself.” ~ GUY KAWASAKI http://www.guykawasaki.com/

Find Your Quotes

My Stories were a process…. Stanley Porter – Public Speaking Facebook Posts – President Obama & Black Loyalty Vol. 1 Resume Spelling Error – A.G. Edwards now BlackRock – Verizon Fios Boston University – Channel 5 ABC AFRO Newspaper – Events Volunteer – U.S. Department of Education, HipHopRealEstate

M.I.C.R.O.CREATED BY NATASCHA SAUNDERS ™ Personal Branding Tool Kit

Materials Business Card, Resume, Cover Letter, References

Image Apparel, Hygiene, Hair Style, Hands, Shoes, Pictures, Avatar

Communication Introduction, Elevator Pitch, Etiquette (Silent Language-eyes, arms, legs

etc.), Email, Phone, Text, IM Reputation

Family, Friends, Associations, Network, Return the favors, Giver Online

Portfolio, Blog, Website, LinkedIn, Facebook, Twitter, Google, YouTube Presentations

→ VISION STATEMENT

↓GOAL

SETTING

Resources

FIVERR, SlideShare, GoDaddy, Hootsuite, Hubspot, HARO SBA, SCORE, Meet-UP, EventBrite Quotes, Categorize Mentors, Schedule/Agenda (Smile, Tweet, To-Do’s, etc.) Speaking Tips Instead of Getting Paid (Photo, Video, Press Release, ListServe) Action Items (Jung Type, Gallup Strength Finders, Vision, Goal Setting, Quiz) Downloads on NataschaSaunders.com or www.TheYouthCareerCoach.com Books:

How to Become CEO, Jeffrey J. Fox Little Black Book of Connections, Jeffrey Gitomer Ask for it, Linda Babcock & Sara Laschever The Girls’ Guide to Power & Success, Susan Solovic Invisible Capital, Chris Rabb

“People don’t buy what you do they buy why you do it”~ GUY KAWASAKI http://www.guykawasaki.com/