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The economy is entering a Recovery Phase and companies need top talent to grow and to evolve. During the interview process questions are asked: "How does this candidate stand out? What makes them special? What can they do differently to other candidates? What value do they bring?" How a candidate differentiates themselves in the market is central to Personal Branding. Good Personal branding will ensure candidates stand out from the crowd as top, in-demand talent. And being noticed helps when vacancies need filling. Personal branding is about differentiating yourself on your credibility, knowledge and your networks. Your Personal Brand is more than your image, it's also about your professional contribution. It's the content you deliver. Opportunities to enhance your personal brand include participating on industry committees and working groups, contributing to industry newsletters and blogs, speaking at conferences, winning awards, contributing to charities and being politically active on industry issues. This presentation provides tips to enhance your professional Personal Brand. It also provides a framework for managers to have conversations with their staff when asked: "What do I need to do to enhance my profile within the company?" To further discuss how to enhance your Professional Personal Brand contact an industry specialised Recruitment Consultant at Pharmaceutical & Medical Professionals: Sydney (02) 8877 8777 Melbourne (02) 9938 7100 For Employment Opportunities go to www.pmpconnect.com
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Personal Branding
February 2014
ARCS Management meeting
Dr Glenn CarterManaging Director
Pharmaceutical & Medical Professionals
Employment Overview
The economy is entering a Recovery Phase.
Optimism across the pharmaceutical and medical devices sector.
Companies are planning for growth.
Increase in hiring – business-critical roles and business-growth roles.
Companies need top talent to grow and evolve.
During the interview process questions are asked: “How does this candidate stand out? What makes them special? What can they do differently to other candidates? What value do they bring?
Personal Branding is the process by which a candidate differentiates themselves.
What’s Branding
Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers”. American Marketing Association
Brand elements – Name, Tagline, Graphics, Logo, Shapes, Colours, Scent, Taste, Sound
Brand identity – core values – what does the brand stand for?
Brand personality – how would you describe the brand?
Brand loyalty – how connected is the brand?
Brand valuation/Brand equity – how much is the brand worth?
Personal Branding
It’s been around for many years and social technologies have made it more prominent.
"The Brand Called You“ Tom Peters 1997
"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."
"What do I do that adds remarkable, measurable, distinguished, distinctive value?"
Personal Branding
Personal Branding is not just for celebrities, it’s for everyone.
Good personal branding will ensure that candidates stand out from the crowd as top, in-demand talent.
It gets you noticed and being noticed makes you top-of-mind when vacancies need filling.
Personal branding is about differentiating yourself through your credibility, knowledge and networks.
1. Tips to Enhance your Personal Brand
Join industry committees and contribute to conference organisation, policy development and stakeholder engagement. Work collaboratively with others, be authentic, ethical, trustworthy and credible.
2. Tips to Enhance your Personal Brand
Attend conferences, network with new people, be interested in their professional lives and highlight your expertise.
3. Tips to Enhance your Personal Brand
Select a specialised industry topic, contribute to industry newsletters and get quoted in the Press.
4. Tips to Enhance your Personal Brand
Contribute to relevant blogs through the publication of original ideas and commentary on other people’s posts. Be insightful.
5. Tips to Enhance your Personal Brand
Conduct a self-review of your online information and remove material which is inconsistent with a professional image.
6. Tips to Enhance your Personal Brand
Have a comprehensive LinkedIn profile highlighting your expertise and achievements and consistently build your online connections.
7. Tips to Enhance your Personal Brand
Communicate with your online connections regularly with updates and the sharing of relevant information. Engage with your connections.
8. Tips to Enhance your Personal Brand
Review your corporate wardrobe and ensure that it’s consistent with the professional image you would like to portray.
9. Tips to Enhance your Personal Brand
Ensure that you eat well, sleep well, exercise and don’t over-indulge, always presenting yourself in a refreshed and motivated manner.
10. Tips to Enhance your Personal Brand
Be interesting. Have topics to discuss outside of work. Start a hobby, take a long weekend, read a book, stay current with the news. Business relationships are multi-dimensional and building rapport is central to managing your Personal Brand.
Good personal branding will ensure that candidates stand out from the crowd as top,
in-demand talent.
