Personal Branding Strategies for Career Success

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Presentation at the 2nd Annual HR Senate 2012; April 9-10, 2012. Kuala Lumpur, Malaysia

Transcript

What Makes YouSPECIAL?

Personal Branding Strategiesfor Career Success

Ronen - Fotolia.com

William ChinDirector, Staffing

Qualcomm1

2

@NY Post

3

BUT

Are you a brand?

4

The World Has Changed

Source: The Wall Street Journal5

sponsoredtraining

job security

promotions

big salary increases

Those Days Are Gone6

downsizing

right-sizing

lay-off

early retirementoutsourced

replaced by someone younger

Michael Brown - Fotolia.com

separationpackage

The New Reality

7

YOUH A V E

Valuable skills Indispensable experience Something to contribute Make a difference

8

Personal and Career

ctacik - Fotolia.com

Brand Killers9

Error #1

Too Busy

10

Error #2

Not in myjob description

11

Error #3

Complacency

12

Invest & Innovate

YO U R S E L FI n

13

RedefiningWork

14

RedefiningCareer

15

Make Every Task an

Opportunity

*Based on Tom Peters, The Brand You 50 16

Make Every Assignment a

Project

*Based on Tom Peters, The Brand You 50 17

Ariwasabi - Fotolia.com

Make it

Wow!even the crappiest job no one wan t s to do

*Based on Tom Peters, The Brand You 50 18

Your Brand is Starting to

Projects - Skills - Attitude - Results

GROW19

picsfive - Fotolia.com

Your Resume

20

Job Search is

Over(as we know it)

@Zone Creative -iStockphoto 21

Online ProfileNot just an online resumeProject AccomplishmentsProfessional References

@Zone Creative -iStockphoto 22

Influence

23

Influential

Marina Zlochin - Fotolia.com24

25

WorkTopics

Blog Topics

Seminar Topics M.Gove - Fotolia.com

26

Not just aboutGetting your next job

If you are hiring:

People are researching you

Evaluate if theywant to work for you

27

28

Does Your Personal BrandSHOUT?

A RECAP

1 Job Market / Employment Shift

2 You Own Your Own Career

3 Invest in Yourself

4 Social Media to Amplify Your Assets29

Additional Resources

30

Connecting with me

31Information contained within is the opinion of the author and not that of my employer.

http://www.linkedin.com/in/williamchinhttp://www.slideshare.net/williamchin

https://twitter.com/#!/@williamchin

http://www.asiahrblog.com

Presented at2nd Annual HR Senate 2012, Kuala Lumpur, Malaysia