OTARI ARUTIUNIAN

portfolio + cv

About me

Greetings, my name is Otari Arutiunian, but you, probably, couldn’t skip the title.

I’m a marketing addict since I can remember, so at age of 20 I decided that I’m all ready for action

(well, who wasn’t ready at this age). So began my digital marketing and production journey with the

company I founded and named “InSpectrum”.

Continuing my journey in web and digital I participated in opening a low-bid auction in Ukraine, Colin’s

rebranding international marketing campaign, Coca-Cola activities for EURO 2012 in Ukraine and a

number of start-ups.

Most of my professional career I spent outsourcing for different companies and projects which

allowed me to broaden my knowledge and skill-set.

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My education

I kind of hate this part mainly because in my humble opinion there’s really nothing interesting about it.

And yet – here are my “alma maters”:

• 2000 – 2005 // UNIVERSITY OF ECONOMICS AND LAW “KROK” // Master’s degree in International

Management

• 2002 – 2004 // University of professional education "NOVI" in Amserdam // Bachelor’s degree in

Business Economics and teambuilding

But wait! That’s it? Of course not! I’ve been a self-educator ever since, so everything new and unknown

attracts me like a magnet.

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What am I good at

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PROTOTYPING PRESENTINGTEAM WORKIDEAS BUDGETING

PROJECT MANAGEMENT

WEBDESIGN

PERFORMANCE ANALYSIS

EVERYTHING GOOGLE

Here are a couple of things I can be recommended for:

My professional journey

Project manager

The network of the Agency counts over 300 offices worldwide.

The Agency offers 360 degree marketing and advertisement

support to its clients, including “Digital support”.

Key functions:

- inside network communication inbetween countries (Turkey,

France, Ukraine, Poland, Russia…)

- Account management including support of existent clients

and search of new businesses

- Support and management of internet projects (promo pages,

social networks, flash cards/games)

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Euro RSCG 4D (HAVAS Worldwide Ukraine)

2010 - 2011

Project manager

Aborigen - a unique and ambitious project targeted to deliver a

new level of internet trade. This is indicated in the design and

usability of the site.

Key functions:

- Creation of concept

- Market investigation

- WEB development management

- Investor reports

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Aborigen

2011

Project manager

Project manager for Coca-Cola fan-clubs in UEFA EURO 2012

Fan-Zones in Ukrainian host cities

Key functions:

- Production of fan-zones and digital activities

- Technical support and supervision

- Staff selection

- Reporting to the Client

- Augmented Reality production

- Negotiations with all sides of the project

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Euro RSCG 4D (HAVAS Worldwide Ukraine)

2012

Project manager

ARHIBOOK is an internet project aimed to help architects and

interior designers find new customers, while showcasing their

portfolios. The project is reach on numerous exclusive online

tools like discount service, where users can find discounts on

almost any item used in interior design or in construction.

Key functions:

- Production supervision

- Business-planning and budgeting

- Project management

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Arhibook

2012 - 2013

New Business Developer

Facade-Granit LTD is part of an international construction

holding situated in Central Europe.

Key functions:

- Communication and dialogue with international business

organizations and communities

- Communication and dialogue with governmental business

organizations

- New market analysis and development

- Team building and management

- Strategic planning

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Façade-Granit LTD

2014 - 2015

Marketing consultant

Blissoh is the EU headquarters of Facade-Granit LTD - part of

international construction holding.

Key functions:

- Strategic planning

- Analysis of existing markets and potential new markets

Blissoh has the potential to expand to

- Web, financial, statistical and marketing analysis of markets

- Market investigation for new potentially attractive segments

- Company's marketing activities planning and management

- Budgeting and shareholder presenting

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Blissoh LTD

2015

Local marketing consultant

NK Group is a group of companies occupied in construction,

financing and development of habituary houses in Ukraine,

Poland, Kazakhstan and the Middle East

Key functions:

- Start-up management of marketing activities -

Communicating with media, press and production companies

- Marketing mix organization

- Analytics

- Reporting

- Budgeting

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NK Group

2015

Founder

Bozzbox is a virtual digital agency aimed on delivering

affordable digital solutions to micro and small businesses.

As founder I started the “company” not only as a commercial

organization, but also to share knowledge in the fields which

do interest me.

That is why I started a small (although branded) blog (you can

visit it hitting the rss icon in the footer), where I share tips and

tricks on everything Google.

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Bozzbox

2013 – still breathing

Some of the projects I worked on

Colin’s Digital marketing campaign

An international (Turkey, Russia, Kazakhstan,

Ukraine, Belarus) digital marketing campaign for

Colin’s (outlet brand).

Main goal – attract new customers to rebranded

stores

I participated as a supervision manager, which

included negotiations with the client and overall

process supervision on the side of the Agency

16 827 000 impression

Project status:

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Aborigen

A design-focused e-commerce website delivering

selected products and accessories for digital

gadgets.

Project status:

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Coca-Cola EURO 2012 activities

I managed Coca-Cola fan-zones in 5 cities from

the Agency side as well as production and

supervision of 2 interactive displays in Kiev.

Project status:

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Arhibook – architectural hub

An ambitious project aimed to connect architects,

contractors and customers in one single easy-to-

use place.

150 architects 50 contractors

Project status:

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360º marketing campaign in real-estate

A complete marketing campaign for a new brand

in construction and real-estate.

As an outsource marketing specialist I focused on

brand development concept.

What was done:

Web design Print design SMM Radio & TV

POSM Project status:Copyright

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Facade-Granit promotional website

An interactive presentational website for a

production holding.

I focused on offering standard content in a

different manner.

Changing the user experience and the way people

interact with the website allowed to hold potential

clients longer on the website delivering new

experience.

Project status:

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THANK YOU(you earned a Dalai Lama badge for infinite patience)