Revised 27 January 2010

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The Navy Recruiting Organization

50 States, Europe, and Asia

Recruiting stations alsoin Guam, Japan, Puerto Rico, London, Germany, and Italy.

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Average Recruiter Breakdown

Enlisted recruiters (as of January 2010) 4,140 active enlisted recruiters 593 reserve enlisted recruiters

Officer recruiters (as of January 2010) 129 active officer recruiters 88 enlisted officer recruiters 143 reserve officer recruiters

Our Objectives

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Total ForceTotal Force Qualified SailorsQualified Sailors DiversityDiversity ChaplainsChaplains Medical OfficersMedical Officers NSW/NSONSW/NSO DEPpersDEPpers Overseas Contingency Overseas Contingency Operations Operations

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95% High School Diploma Graduates 70% Above average score on the

Armed Forces Qualification Test (AFQT) 0% in CAT IV (30 or less on the AFQT) Must meet additional standards for rating Must pass Navy physical fitness and body fat standards Must have no significant history of drug use Must be drug free at time of enlistment Must not have significant or offensive

tattoos and no tattoos above the shirt collar Must not have sole custody of dependents Must have no significant legal issues and no issues

outstanding

Navy Enlistment Policy

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Fiscal Year (FY) 2010 Active Component (AC) mission accession number is set at 36,200 enlisted and 2,498 officer. Reserve Component (RC) mission accession number is 7,388 enlisted and 1,600 officer – a Total Force goal of 47,686.

Looking Forward

Recruiting Remains Challenging

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Findings indicate four major recruiting challenges: Decrease in qualified potential recruits

Personal propensity Combat support operations Immigration debate

Decrease in influencers

Fluctuating national unemployment rate Affects all recruiting resources

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Two-thirds of male target market does not qualify for Navy service.

Source: Lewin Group Study 2007 for disqualifying factors.

16M - 17 – 24 male target market

5.3M - qualified for military service

850,000 - propensed and qualifiedSource: W&P population estimates propensity JAMRS youth poll

2009

It is not enough to just recruit those propensed … Navy Recruiters must interest the non-propensed.

Non-Prior Service Recruiting Market

Knowing Our Battlefield

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Navy’s Public Image

Challenging Youth PropensityDEC 2008 JUN 2009

13%13%

16%16%

16%16%

12%12%

15%15%

16%16%

General Propensity

African-American

Hispanic

Public opinion poll: Which military branch is most

prestigious?

Source: DoD Youth Poll (June 2009)Source: Galllup Panal Military Perceptions Study (Dec 2008)

49%

30%

10%9%

USMCUSAFUSAUSN

New Navy Brand Tagline

Click inside the box to view the video, “The Calling”

Over the past few years, propensity has fallen in almost all recruiting categories

Hispanics are the fastest growing market, yet propensity to serve is low

Influencers of youth (Dads, Moms, and Grandparents) are not as eager to recommend military service

The drop has been most significant among fathers and grandfathers

Propensity and Influencer Support

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Influencer’s Role

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Talk to everyone. Share your knowledge and experience with students, peers, and local organizations.

Contact a local recruiter in your area and offer your assistance.

Invaluable resource Listen, Learn, and Lead

What can you, as an influencer, do to help?

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Navy Recruiting Command stands ready to meet the challenges of the future

Communication is key

“Influencer” help = Recruiting success

Ready for the Challenge

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Contact

1-800-USA-NAVY(1-800-872-6289)www.navy.com

www.elnavy.comwww.facebook.com/NavyRecruiting

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Backup

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AFQT - Armed Forces Qualification Test BOY DEP - Beginning of Year DEP DEP - Delayed Entry Program FMAM - February-March-April-May – Tough Recruiting Months IRR - Inactive Ready Reserve JAMRS - Joint Advertising Market Research and Studies MEPS - Military Entrance Processing Station NAT - New Accession Training – Non-Prior Service Reservists (previous NPSB) NORS - Navy Officer Recruiting Station NOSC - Naval Operational Support Center NRD - Navy Recruiting District NRS - Navy Recruiting Station PST - Physical Screening Test (Physical Fitness Test required for Special Operations Program) RTC - Recruit Training Command SPECWAR - Special Warfare WIN-R - Women In Non-Traditional Ratings

Navy Recruiting Acronyms

Navy Brand

Click inside the box to view the video, “The Calling”

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The mission of the Navy is to

maintain, train, and equip

combat-ready Naval forces

capable of winning wars,

deterring aggression and

maintaining freedom

of the seas.

Articulate Navy’s Mission

• Forward Presence

• Deterrence

• Sea Control

• Power Projection

• Maritime Security

• Humanitarian Assistance & Disaster Response

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Maritime Strategy Core Capabilities

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Forward Presence

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Deterrence

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Sea Control

Sea Control

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Power Projection

Power Projection

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Maritime Security

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Humanitarian & Disaster Relief

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Recruiting To Fit

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Share your knowledge and experience with students, peers, and local organizations.

Contact a local recruiter and offer your assistance in sharing our Navy’s message.

What can you do to help?

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Navy Recruiting Command stands ready to meet the challenges of the future

Communication is key

Your help = Recruiting success

Ready for the Challenge

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Contact

1-800-USA-NAVY(1-800-872-6289)www.navy.com

www.elnavy.com www.facebook.com/NavyRecruiting

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Backup

www.cnrc.navy.mil http://

extensis.cnrc.navy.mil www.navy.com/gffg www.navy.mil/maritime www.navy.mil/navco

Resources