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Session on "Maximize Your Personal Brand" for the 2013 NAAAAP San Francisco "Gateway to Leadership" Event. Steps to "Define & Discover Your Personal Brand" and "Marketing Your Personal Brand in the digital world" to create and market your personal brand better
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Ming Chan CEO, The1stMovement [email protected] @mingAtT1M
“It’s far better to buy a wonderful company at a fair price than a fair company in a wonderful price.”
Warren Buffet
personal branding
noun
The persona created by public figures, which can then be marketed, sold and traded for gain by the owner
My Personal Core Values:
- Do more with what I have - Bring passion to everything I do - Thrive on meaningful relationship
To build a place where people come to find and discover anything they might want to buy online.
To make a contribution to the world by making tools for the mind that advance humankind.
To save a planet, a world of life.
My Future Picture: (wheel of life)
Health
Finances
Family
Romance
Career
Personal Growth
Fun & Recreation
Physical Environment
What. How. When.
+ + Your Goals
• Fortune 100 company VP
• $200k+ Income
• Family of 4
• House in 90210
Your Tactics
• Interview at Fortune 100 company
• Negotiate your salary
• Get married
• $500k in cash
Your Timeframe
• next month
• the month after
• in 5 years
• in 10 years
Paid. Owned. Earned.
> > < Paying channels to reach audience
• Personal ads • Sponsorships • Publications
Content on your owned environment
• Your Website • Your Blog • Your Twitter • Your Facebook • Your LinkedIn
Positive publicity gained content
• Awards • Press • WOM • Speaking Engagements
personal branding
noun
The persona created by public figures, which can then be marketed, sold and traded for gain by the owner
Define & Discover Your Brand
- Define your core values - Discover your vision
- Start with the end in mind
Market Your Brand
- Define your strategy (what, how and when)
- Execute your tactics - Measure, learn and improve
Ming Chan CEO, The1stMovement [email protected] @mingAtT1M