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Submitted by-Arnab Pran Bordoloi (08)
Tikendrajit Gogoi (45)
Victor Khasnabish(47)
Utpal Kumar Nath(46)
Dipanjana DeyChoudhury(16)
Bhavika Umarigar (10)
Jiabur Rahman(20)
.
Marketing logistics are basically physical distributor of goods.it
involves planning,delivering,controlloing the flow of physical goods
to a market as well as the material and information neccessary to
meet customer demands.the demand of the customer must be
made at profit that increases revenue for the organisation.
Logistics is the management of the flow of resources between the
point of origin and the point of consumption in order to meet some
requirements.
Reserve logistics
Millitary logistics
Inbound logistics
Third party logistics
Fourth party logistics
Outbound logistics
to make available right quantity of right quality products at right
place and time in right condition.
to offer best service to the consumers.
to reduce the cost of operations.
to maintain transparency in operations.
To deliver a product with utmost caution and in scientefic wayRemoval of hectic schedules and methodsTo reserve customer satisfaction and company reputation
LOGISTICS MANAGEMENT
Materials management Channel management
Physical distribution Supply-chain management
PRODUCTION LOGISTICSInside process of an industry to ensure perfection in of the machine and workstation activities to act with right quantity,quality and time.
Meaning:
Wholesaling includes all the activities in selling
goods or services to those who buy for resale or
business use. It excludes manufacturers and farmers
because they are engaged primarily in production,
and it excludes retailers.
Wholesalers also called distributors differ from
retailers in a number of ways.
Wholesalers’ sales help manufacturers reach many small business customers at relatively low cost
Promote greater transparency and better price formation through a clearer interplay of supply &demand
Sell a large amount of any product to the end buyer
Supply information to suppliers & customers regarding competitor’s activities ,new products price developments & so on.
Full-service wholesalers
Wholesale merchants
Industrial distributors
Limited service wholesalers
Cash-and-carry wholesalers
Truck wholesalers (jobbers)
Drop shippers
Rack jobbers
Producer’s cooperatives
Mail-order wholesalers
14-7
Merchant Wholesalers
Brokers and Agents
Specialisedwholesellers
Types of Wholesalers
Wholesaling has been growing due to two key factors:Many factories are located far from buyers
An increasing need to adapt product quantities, features, or packages to meet buyer needs
Growth of wholesalers
Logistics planning should be integrated into the firm’s strategic planning process.
Logistics departments must be guided by a clear vision and must measure output regularly
logistics environment
Controllable elementsUncontrollable elements
Political and legal systems of foreign markets
Economic conditions
Degree of competition in each market
Geographic structure of the foreign market
Social and cultural norms of various target markets
Controllable elementsCustomer serviceInventory issuesPackaging issuesTransportationWarehousing and storage
Customer service issues
Inventory issues
Packaging issues
Transportation issues
Warehousing and storage issues
Customer Service IssuesRequires different types of transport carriers,Multiple transfers and handlingTime in transit vary from shipment to shipment
Inventory Issues
Includes unique factors such as currency exchange rates, greater distances and custom duties
Infrastructure
Availability of modes
Storage facilities- bonded warehouseFree ports- wider area at sea port and free zones- near air ports
PACKAGING ISSUES
Handling of productsFreight ratesCustoms duties
TRANSPORTATIONAL AND STRATEGIC ISSUES
A warehouse is a commercial building for storage of goods.
Stored goods can include any raw materials, packing materials, spare parts, components, or finished goods associated with agriculture, manufacturing and production.
Private Warehouses
Public Warehouses
Government Warehouses
Bonded Warehouses
Co-operative Warehouses
Should be located at a convenient place.
Mechanical appliances should be there to loading and unloading the goods.
Adequate space should be available inside the building .
Protect the goods from sunlight, rain, wind, dust, moisture and pests.
The building should be fitted with latest fire-fighting equipments
Protection and preservation of goods
Reduces risk of loss
Easy handling
Creation of employment
Convenient location
More complex to resolve problems caused by incorrect processing.
Requires expert knowledge to configure for maximum benefit
Space may not be available.
Lack of flexibility