1. What is Twitter? 2. What can Twitter do for you?

.

Managing Your Public Domain CV

How to make Twitter work for you?

Jon Curwin

Business School

Michael Schmidt

Centre for Academic Success

Poster Series

No. 4 of 6

3. Become more Employable

6. The Way Forward

5. Twitter Messages

Jon Curwin

Senior Learning and Teaching Fellow

Business School

Jon.Curwin@bcu.ac.uk

http://www.linkedin.com/in/joncurwin

https://twitter.com/joncurwin

Michael Schmidt

Academic Skills Development Tutor

Centre for Academic Success

Michael.Schmidt@bcu.ac.uk

http://www.linkedin.com/in/schmidtuk

https://twitter.com/mschmidtuk

How to contact us:

4. Company Connections

Twitter is an online social networking service and micro blogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".

Twitter was created in March 2006 and has as of 2012 over 500 million registered users, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.

Since its launch, Twitter has become one of the ten most visited websites on the Internet, and has been described as "the SMS of the Internet."

Unregistered users can read tweets, while registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices.

Source: http://en.wikipedia.org

/wiki/Twitter

Try to understand the company you are following. Build an interest. Do that additional research.

The idea of any company's feed is to come across as a unified trail of thought coming from a company as a whole. Try to understand how the company is managing their (complete) social media presence.

Remember, at the end of the day, you will be connecting to a person. This person may not effectively represent the company or even have much influence. You need to balance your wish to connect with judgement.

Be aware that it is tempting to build a social media persona that does not match the reality. Individuals and companies expect to see honesty and integrity.

Build a Twitter presence that is of interest to others including potential employers

Present your professional self in the Twitter bio

Use a professional looking photo or avatar

Tweet about your job search in an interesting and insightful way

Create a link to an online CV in your bio (LinkedIn is perfect)

Become an expert in something that may be of interest e.g. travel to London, the state of beaches in Kent or exchange rates

Don’t do @JMChadd's no-fuss approach: "Fancy hiring me then @guardiannews?"

Better: Communicate with your existing contacts showing potential employers and others that you have something interesting to say.’

Follow up an initial meeting: "Enjoyed the day, challenging interview, did not get the job this time but learned a lot."

Show that you have done your research about a company,: "I blogged about you a while ago & have followed your growth @pennies.org.uk. Can I join your team?“

Confidence and creativity also stands out (but needs judgement). "GSOH advertising student seeks attractive Advertising Agency for work placement, possibly more.“

Use your work history and be not afraid to tweet it: "Highly experienced administrator/assistant buyer looking for work in London. I type to 70wpm with good IT skills.“

Demonstrate digital skills and beat the space constraints by adding links to an online CV: "@Publicasity interested in graduate opening positions please check out my digital CV at http://mywebsite.net… or of course: use your LinkedIn profile. And the most successful way:

Keep an eye on company twitter feeds and swiftly respond when an opportunity arises. Most companies value it when people approach them via Twitter – so don't be shy!“

Your Tweets can evidence your social media skills – think about what you tweet and who will read them Think about why you are

tweeting – is it to share your sense of adventure or your

professional insight? Few will be interested in your latest coffee but some might be interested in your holiday

travel to China and your latest market research

Re-tweet interesting industry tweets, blogs or other news including job opportunities for others

Use hash tags to follow topics of interest. You can find job listings this way e.g. #jobs # recruiting, #jobsearch, #mediajobs, #gradjobs, #londonitjobs, #fashionjobs, #marketingjobs

Follow employers and

recruiters active on Twitter

Build a network and news will come your way but be aware that Twitter is not for everyone and you may just lose interest before you have an effective presence

another platform to self-present with a profile including a photo, short bio (biography) and web links

another form of public domain presence where you can be

following others or have followers

a chance to follow the ideas of others, their tweets and a chance to share your ideas, your tweets

a chance to network with others who have similar

interests e.g. become professionally known

Like other social media, Twitter can

give you:

Posters available from: http://www.slideshare.net/michaelschmidtuk/