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Only if your online CV makes it onto the first search page of Google and co. you have a chance to be spotted. Linkedin can help you achieve this goal. The following document shows how to utilize Linkedin (free web service) to communicate better with existing and potential professional connections. The material might be of interest to: • Individuals, • Teaching staff and their students, • Careers advisers, • Personal Development Coaches and • Anyone who would like to get better access to hidden job markets or networks of people with similar professional interests’ worldwide.
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1. What is
Managing Your Public Domain CV Why LinkedIn ?
Jon Curwin
Business School
Michael Schmidt
Centre for Academic Success
Poster Series
No. 2 of 6
• Develop your LinkedIn Profile.
• Add evidence in form of website links or Mahara pages to it.
• For more information visit www.linkedin.com
Useful Steps forward:
How to contact us:
3. Adding Content
• Adding limited content
may do little for your
professional profile
and show lack of
‘public domain’
awareness
• You need to maintain
your LinkedIn profile –
a neglected page will
give dated information
and potentially the
wrong message
• LinkedIn is a professional networking site that had
over 175 million members in over 200 countries and
territories by August 2012
• It allows members to create a summary of
professional expertise and achievement to share with
others
• The network consist of connections and connections
to connections that provide links to exchange of
knowledge, ideas, and opportunities
• More than 10 million users in the UK (Sept. 2012)
/
Why is LinkedIn important
• Being visible in search
results is essential to
participating in Internet
commerce and
discourse.
THE TOP 3 RESULTS
RECEIVE 88% OF
USERS’ CLICKS
• …and those appearing
past the first three pages
of search results receive
NONE.
4. Sharing Content
Sharing content you want others to see on LinkedIn is easy
Requires an email address and password to setup an account
You are given options to add details of your work experience, education and links to personal websites which include blogs and Mahara pages
You decide whether to share with your connections, join groups, and accept other networking options
Benefits
Limitations
5. Benefits and Limitations
• Develop and maintain a
professional profile and set
of connections.
2. What can LinkedIn do for You?
• Get you connected to other
professionals
• Allow you to find new professionals
for your network
• Stay in touch with friends and
colleagues
• See new professional opportunities
• Build professional relationships
with individuals and groups
• Be seen – Stand Out from the Crowd
6. What next?
Yes 73%
Don’t know 4%
No 14%
Plan to Begin 9%
Q: Do you or your company use social networks or social media
to support your recruitment efforts?
0 20 40 60 80
Blog
Youtube
MySpace
None
Q: Which social media do you or your company use for
recruiting?
Series1
1. is the likely choice of
employers. Google accounts for
94% of searches in Europe
91% of searches worldwide.
98% of Mobile Phone searches
2. Expect LinkedIn to show first on a
Google search
a) builds professional relationships
with past and potential colleagues
b) allows participation in communities
with a shared interest
Jobvite Social Recruiting Survey 2010
Jon Curwin
Senior Learning and Teaching Fellow
Business School
http://www.linkedin.com/in/joncurwin
https://twitter.com/joncurwin
Michael Schmidt
Academic Skills Development Tutor
Centre for Academic Success
http://www.linkedin.com/in/schmidtuk
https://twitter.com/mschmidtuk
