Louis case study

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Presentation For My Case Study

Louis Davis

Analyzing Print Adverts

On Agency - GreenPeace

Brownstone Digital – Inder’s Kitchen

On Agency - GreenPeace

Type of Media: Print Aim of Poster: The aim of the poster was to create awareness for oil companies causing damage to the Antarctic. How They Do this? The use of black hand print to represent the oil companies staining the pure white Antarctic. Use of Polar Bears effected by this.

Brownstone Digital – Inder’s Kitchen

Type of Media: Print Aim of Poster: The aim of the post card was to advertise their food. How They Do this? They used different coloured foods to make the post card seem more attractive. The use of healthy food will attract more customers.

My Print Media Campaign

Type of Media: Print / Cross Media Client - Unilever-Magnum Agency- Low and Partners Company: Interpubic


http://www.interpublic.com/our-agencies/recent-works?work_id=34&casename=Magnum+Gold

Link To My Campaign


Background- Black Easy to see other object on. Works well with gold as it makes it stand out more.

Golden Magnum Half bitten and in the center of the poster. The real celebrity


Branded Logo Clearly shows who made the product Tagline The tagline works well as it refers to the ice-cream as being real god, good enough to steal.

Celebrity The use of a famous celebrity will grab peoples attention and make them remember the advert.

Advertising Agency: Lowe and Partners

Lowe and Partners was founded in 1981 by Sir Frank Lowe. The Company has over 90 Agencies in over 65 different countries for example, Lowe Profero who has over 650 employees and are based in Singapore.


Previous work from Lowe and Partners


Competitors and other useful Information

Audience Research

Audience Research

I asked 5 people aged between 18-58 about my Magnum advert and 3 out of 5 said they would buy. That’s 60% of the people I asked would buy the product.

Audience Research

Additional Research Information

50% of the females asked would buy this product after seeing the poster. The female who said yes was older. Twice the amount of Males than Females would buy this product after seeing the advert. All of the people saw what the advert was trying to do.

Distribution Channels


On Buses such as Stagecoach or Go Whippet. This is a good way because it can be seen by thousands of people, especially in major cities.


This picture shows the cost of how much it is to rent the side of a bus and advertise on it. My agency did this for Magnum Gold.


Another good form of distribution is posters. Big posters around major cities are a great way to advertise your product, especially if you want a lot of people to see it.


This picture represents the general cost for posters around major cities. The cost for a poster in the U.K ranges for £10 to £40 depending on the size you want.


Results 130 million sticks sold, +73% ahead of target. Turnover increased by 90 million year on year, +12%. Universal trailer was seen online by over 1.9 million people (129% vs plan). The website received over 3.8 million visits. Over 2 million people globally entered the competition to make a video heist film with Benicio Del Toro.

Legal and Ethical

Legal and Ethical

The ASA manages advertisement in the UK. ASA stands for Advertising Standards Authority. The company has made guide lines for adverts to follow to minimize any offence caused. They were formed in 1961 and have been strong ever since. If any complaints are received, they will follow up on it and either respectfully ignore the complaint or take action. Even if one complaint is made, they will follow up on it. This shows dedication and how much they care for people who get offended.

Legal and Ethical

In general I believe my advert is safe for all viewers and relates to both female/male audience members. The fact that a celebrity has been used in their advert may just promote the fact that even celebrities choose this ice-cream.

If there was going to be a problem with my advert it would possible come from the word they used "Stolen". There is a small possibility that it could be misinterpreted and lead viewers to steal the product their advertising. It may influence children to start stealing stuff.

Career

Louis case study