LinkedIn – Building Your Professional Identity and Career Opportunities

LinkedIn Confidential ©2013 All Rights Reserved

Connecting the world's professionals to make them more productive and successful

LinkedIn Confidential ©2013 All Rights Reserved 2

• Overview of LinkedIn

• Some Facts

• Degree/Masters/PhD graduates – Maximise your Career

Prospects

• Case Study Interviews

• Useful Links

Agenda


Overview of LinkedIn


• LinkedIn is a professional social network, it is THE place on the web to share your

professional identity with the world and network with other professionals

• It’s like an interactive business card

• Start by connecting with people that you already know…..

• LinkedIn is not:

• A place to post pictures or social updates

• A job board – LinkedIn is a social network, therefore if you do use LinkedIn to find

a job you must interact, network and have a presence to be attractive to recruiters

What is LinkedIn?


175M+

The World’s Largest Professional Network

Members Worldwide

+3 newMembers Per Second

106M+Monthly Unique Visitors

70M+NORTH AMERICA

14M+LATIN AMERICA &CARIBBEAN

50M+EMEA

25M+ASIA PACIFIC

20M+IINDIA


Why members come to LinkedIn

IdentityProfessional

profile of record

6

Connect, findand be found

NetworkingBe great at what you do

Insights

Professionals and students come to LinkedIn to become better at what they do.


LinkedIn’s Vision and Mission

Vision- to create economic opportunity for every professional in the world

Mission – to connect the world’s professionals to make them more productive and successful


People follow companies on social platforms for different reasons

Most follow for incentives, rewards, or discounts

Follow for news, insights, and product and career information


The Big Three Network Dynamics

Who am I as a person

Ways of sharing life experiences and belonging to a tribe

Friends based activities

Social Professional

Broadcast

Who I am as a professional

Highlighting my experiences and career aspirations

Professional activities

This is what I am thinking

My voice to the world

Without any context other than what I choose


Some Facts


Social Stats & Figures

Members on LinkedIn: 175 million+

Countries Represented: 200 +

Members outside US: 62%

Languages Currently: 18

Students: 20 million+

Groups of LinkedIn: 1 million+

Unique Visitors/Month: 106 million+


Maximise your Career Prospects


Maximise your career prospects

• Why should I join LinkedIn?

• Build your Professional Brand

• Find and Pursue your Career Passion

• Build and Maintain your Professional Network

• Leverage LinkedIn Groups and Contribute to your Professional Community


Why you should join

• LinkedIn helps you get to where you want to go in your career

• It lets you connect with the connections of your connections with mutual benefits such as job

referrals and opportunities within your industry, discussions on various industry topics, event

announcements and more.

• Connect with classmates, faculty, friends and colleagues professionally.

• Manage your online reputation and what potential employers learn about you


• Your LinkedIn profile represents your definitive professional image on the Web.

• It’s discoverable through millions of searches on LinkedIn and from search engines.

• In a tough job market it’s incredibly important to define your skills and experience and make

yourself stand out from the crowd.

• Your LinkedIn profile is being viewed by far more recruiters than a paper CV. Building a

complete LinkedIn profile (free) with as much relevant information as possible is very

important.

Build your Professional Brand


Once you’ve established your professional identity on LinkedIn, you can leverage LinkedIn Groups and Tools to access the jobs you’re interested in.

Use the ‘Advanced Search’ Function to find your ideal company/job

Recruiters globally are using the LinkedIn Corporate Recruiting Platform which enables them to search, target & hire members across the entire LinkedIn network

Find and Pursue your Career Passion

.

To be found and matched with the right opportunity, it’s important that you have a complete 100% profile


LinkedIn is THE place to converse with like-minded professionals to learn and share information and build your professional brand.

Have rules about who you connect with. You should have some connection with that person…..

Build & Maintain Your Professional Network

What are1st degree connections?

2nd degree connections?

3rd degree connections?

Connecting with people is an important way to build your network and gain career opportunities.

TURN RELATIONSHIPS INTO OPPORTUNITIES!


LinkedIn groups are designed to help you network in your profession, learn about new job

opportunities and discuss best practices in your industry.

Join groups that are related to your profession and industry (e.g. College Groups & Alumni)

Be engaged in groups as they enable engagement within your professional communities.

Follow and interact with influential people in your groups and see their group activity and

discussions.

Leverage LinkedIn


People who recently got their job through LinkedIn

• Sinead

• Fergal (recruiter)

• Chris

• Jack

Case Study Interviews

http://youtu.be/9qNgS0DcRMI

http://youtu.be/BHcBynvxkl0

http://youtu.be/eZ_1P3ATiAY

http://youtu.be/4AWw1xiac1g


• Sign Up to LinkedIn:

• www.linkedin.com

• What is LinkedIn:

• http://learn.linkedin.com/students/step-1/

• Build a strong profile (Tips):

• http://www.techrepublic.com/blog/career/your-resume-vs-your-linkedin-profile/4603

• http://careerservices.linkedin.com/profile/

• No LinkedIn Profile? You might be invisible

• http://work.lifegoesstrong.com/article/no-linkedin-profile-you-might-be-invisible

Useful Links

http://www.linkedin.com/

http://learn.linkedin.com/students/step-1/



http://www.techrepublic.com/blog/career/your-resume-vs-your-linkedin-profile/4603

http://www.techrepublic.com/blog/career/your-resume-vs-your-linkedin-profile/4603

http://careerservices.linkedin.com/profile/

http://work.lifegoesstrong.com/article/no-linkedin-profile-you-might-be-invisible


Sign-up now and get your profile up to date! www.linkedin.com

Questions/Tips? Contact LizannePhone: +353 (0)1 242 3294Email: [email protected]: http://ie.linkedin.com/in/lizannebarnwall

http://www.linkedin.com/

mailto:[email protected]

http://ie.linkedin.com/in/lizannebarnwall