Sherrilynne Starkie

Vice-President Social Media & Marketing

March 6, 2013

Life in a PR agency

Our company

• Integrated communications agency• Ottawa and Toronto• Social media pioneer• Smart solutions based on best practices & digital

tools and tactics• Insight, creativity, connection <- our process

Clients

PR agency of the 90s

“Back in the day”The 90s

• Print is king

• Mainstream media rules

• PR synonymous with publicity

• Labour relations, investor relations, health care, product publicity, B2C and B2B.

PR agencies today

Today

What you need to succeed…

• Be Curious

• Read & write… a lot

• The devil is in the detail

• Get involved!

Wednesday March 13, 2013

5:30-8 p.m.Maxwell’s Bistro & Pub

$20/ personstudents rebate

Guest speaker:

Isabelle Perrault- LachapelleDirector of Marketing

Ottawa Senators