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Class of 2012B.S. Advertising & Marketing Communications3 Years in the advertising industry working on iconic
brands:
MY STORY
GETTING THE FOOT IN THE DOOR
Take advantage of resources offered to you
Get involved in organizations to build relationships with like-minded people that can help you achieve your goals
Research the companies you admire – speak their language
Identify skills learned and find ways to reapply and be relevant elsewhere
LESSONS LEARNED
The Job
Relevance & Fit
Network
Online Presence
THE ELEMENTS OF JOB HUNTING
93% of hiring managers will review a candidate’s social media before making a decision
ONLINE PRESENCE2014 Jobvite Social Recruiting Survey
SOCIAL MEDIA IS AN ESSENTIAL RECRUITMENT TOOL ACROSS INDUSTRIES
WHICH OF THE FOLLOWING NETWORKS DO RECRUITERS USE?
2014 Jobvite Social Recruiting Survey
94%
66%
52%
PROFESSIONAL INFORMATION Complete your LinkedIn profile
Have a professional headshot The more content, the more chances you’ll show up in a search Ask colleagues and managers to write recommendations Add media to your sections
Highlight projects, presentations, papers, or videos you did previously
Consider who you follow Exhibit you are in tune with your industry via the types of
people / influencers you follow
MAKE IT WORK IN YOUR FAVOR
PERSONAL(ITY) INFORMATIONUse other social networks to exhibit who you are as a
person Extra curricular hobbies, volunteerism, culture, media you
consumeChoose your public social media channel appropriately:
Take a look at your public profile on Facebook – adjust your privacy settings, if necessary
Consider what you are best at: words, pictures, videos Only tout your profiles for your public self that you are most
active in / best represents you as a person.
MAKE IT WORK IN YOUR FAVOR
Make your information easily accessible: Create a simple website
Free tools i.e. About.me, Squarespace, Wix, etc. Buy your domain (and your kid’s..)
List URLs across your social profiles, resume, and business cards
MAKE IT WORK IN YOUR FAVOR
More than
70% of people land jobs through networking
NETWORK
CareerXroads Survey
WHAT NETWORKING IS NOT
Stay connected to friends & colleagues from different walks of life
Participate in industry-specific organizations
Volunteer for causes you care aboutMeet new people with shared interests & beliefs Meet-ups, intramural leagues, networking groups, faith-based groups
FIND YOUR PEOPLE
Use LinkedIn for Informational Interviews Reach out to someone who is currently in a role you’re
aspiring for
Reach out to a person you admire professionally Be specific about what you are seeking from them:
Questions about the role, job prospects, industry trends
FIND THE RIGHT PEOPLE
Only
15% of positions were filled through online job boardsBE A RELEVANT
APPLICANT CareerXroads Survey
Most companies use talent-management software to screen resumes, weeding out up 50% of applications before anyone ever looks at a resume or cover letter
Customize each of your resumes & cover letters to the company & position you’re applying for: Reference the job description and borrow language for your
resume Research the company’s history and values, make an
argument for why you would be a good fit
GET NOTICED
The average number of people who apply for any given job is 118
20% get an interview
BE THE RIGHT FIT
InterviewSuccessFormula.com
If you’ve made it to the interview phase, you’ve already proven you have the skills on paper to do the job
What makes you different, relate-able, and memorable against the other applicants?
ARE YOU THE PERSON THEY WANT TO WORK WITH EVERYDAY?
Come to an interview with 3 stories crafted:
1. Answer to “So, tell me a little about yourself?”2. Project-specific success story exhibiting how your
actions and initiative positively impacted the business
3. Personnel success story exhibiting how you work well with others and/or effectively managed others
CRAFT YOUR STORY
Research the company Website – background, history, core values News – any recent press on their business
Research your interviewer Connect on LinkedIn Look into there current and previous positions
PREPARE QUESTIONS
Take a deep breathe, pat yourself on the back, and prepare to negotiate
40% of Americans are uncomfortable negotiating their salary. By not negotiating, an individual stands to lose more than $500,000 by the time they reach 60
Do your research on the salary range for the type of posit ion
Prepare your substantiation and unique value for why you feel you have earned this amount
Negotiation is not l imited to just salary – consider looking at your vacation days or flexible hours as an option too
YOU GET THE JOB!