STRATEGIC PLANNINGDeveloped annual marketingplans addressing productlaunches, consumeroutreach, trade relations andmarketing budgets.

BRANDDEVELOPMENTLed the re-positioning ofmultiple footwear brands,establishing new visualbranding, brand language,standards, essence, imageryand core values.

CONSUMERENVIRONMENTSDirected the design anddevelopment of visualmarketing programs,including branded retailstores, custom shop-in-shops and P.O.P. displays.

COLLATERALDirected the seasonaldevelopment of sell-inmaterials, catalogs, technicalmanuals and brandpositioning brochures.

ADVERTISINGDeveloped advertisingprograms for print,broadcast and onlineplacement. Directed thecreative concepts, adcontent and media selectionfor multiple brands.

TRADE RELATIONSSpoke at industry events,provided interviews anddirected seasonal boothdesign.

EVENTS &SPONSORSHIPSPlanned annual schedulesfor 70 national grass rootspromotions.

PUBLIC RELATIONSAssembled annual PR plans,wrote press releases,managed media tours andproduct placement.