OH HEY!

I’M JUSTINE ABIGAIL!

And this is my not so conventional résumé!

This was me then. This is me now.

This was me then. This is me now.

I guess some things never change!

I was born in “Mabuhay!” Philippines…

I was born in “Mabuhay!” Philippines…

…but was raised in the true north, strong and free –

Canada!

I studied Political Science and Sociology at the University of Toronto and graduated in 2011.

Today I’m committed to…

So where have I worked?

Director of Marketing and Communications August 2013 – Present Operation Groundswell

Increased number of program participants by 30% over the course of a year.

Managed online, email, newsletter, phone, and university outreach

campaigns.

Increased online community of ethical travelers by 86% in one year.

Director of Marketing and Communications August 2013 – Present Operation Groundswell

Developed comprehensive marketing, communications, & social media

strategy.Assisted in establishing program

partnerships with Stanford University, the University of Toronto, and Schulich

School of Business.

Refined sales funnel to increase applicant to participant conversion rate by 10%.

Promoted organizational visibility by securing key speaking engagements in

industry events.

Communications Coordinator June 2012 –August 2013 Operation Groundswell

Communications Coordinator June 2012 – August 2013 Operation Groundswell

Cultivate an online community of “backpacktivists” from around the globe.

Develop marketing and communications strategy.

Drive email, newsletter, telephone, and university outreach campaigns to increase

supporter and volunteer base.

Manage inaugural alumni and ambassador program.

Communications Coordinator March 2012 – December 2012 Ignite Naturals

Communications Coordinator March 2012 – December 2012 Ignite Naturals

Cultivate a digital ambassador program of 50+ athletes

across North America.

Develop and drive email and newsletter campaigns to increase

sales.

Manage all social media platforms including the company blog, Twitter,

Facebook, and Pinterest.

Associate Editor July 2011 – July 2012 Peace Magazine

Worked with co-authors and co-editors in developing content

ideas and stories.

Wrote various pieces on…

The role of technology in the 2011 Egyptian revolt.

Media and human rights awareness.

Technology in United Nations’ peacekeeping

operations.

Associate Editor July 2011 – July 2012 Peace Magazine

Press Freedom Watch Intern November 2011 – December 2011 Center for Media Freedom and Responsibility

Researched and documented profile cases of slain

journalists.

Assisted in the launch of the Philippines’ first Blog Action Day

Against Impunity.

Press Freedom Watch Intern November 2011 – December 2011 Center for Media Freedom and Responsibility

Social Media Coordinator September 2009 – November 2011 Journalists for Human Rights

Organized first tweetup -- bridging online engagement with offline interaction.

Built and managed an online community of 3000+ students, journalists and human rights

activists

Launched the Global Youth Chat gathering youth from around the world in online discussions.

…all from scratch!

…oh yeah, and I started as an intern.

High five, me!

Social Media Coordinator September 2009 – November 2011 Journalists for Human Rights

Research Assistant January 2011 – May 2011 NetLab at the University of Toronto

Researched and evaluated the “Triple Revolution” (social, internet, and mobile technologies)

on the creation of content and the networking of information

Co-authored two chapters from the book, Networked: The New Operating

System

Click here to buy it online at Amazon! (Hurray for shameless self-

promotion!)

Research Assistant January 2011 – May 2011 NetLab at the University of Toronto

Co-Editor August 2010 – April 2011 blogUT

Managed a blog with an annual readership of 70,000+ and a team of 50+ bloggers

Hosted video series on various popular locations on campus

…that’s an 83% increase from the previous year!

Wrote and assigned articles relevant to student life

You know, stuff like, “Top 10 Hottest Profs on Campus”, “Life Outside the Classroom”, or

“The No-Fear-First-Year Mini Guide”.

Co-Editor August 2010 – April 2011 blogUT

Junior Programmer May 2008 – August 2008 Society of Composers, Authors & Music Publishers of Canada

Team member of the company’s website redesign project to better

appeal to target audiences and increase traffic.

Responsible for content management.

Ensured the timeliness and integrity of the company

website.

Junior Programmer May 2008 – August 2008 Society of Composers, Authors & Music Publishers of Canada

STUFF I’VE DONE

Communitymanagement

Public speaking

Copywriting and

editing

Multimedia storytelling

Content managementand strategy

Research

Marketing & communications

strategy

Event planning

In my free time, I also…

…write for TalentEgg’s Career

Incubator

…translate articles for Global Voices from English to

TagalogRead here!Read here!

…teach a computer literacy and internet

safety class for a women’s shelter.

NOT BAD, HUH?

So as you can see, I wear many different hats…

…but in all that I do, I aim to stir the conscience and

spur

people.

I love

ideas.

I love

storytelling.

I love

making shit happen.

I love

TOGETHER.

SO…

linkedin.com/in/justineabigail

facebook.com/juzzypoo

@justineabigail

justine.abigail@gmail.com

www.justineabigail.com