View
1.240
Download
2
Embed Size (px)
DESCRIPTION
Citation preview
Just Google meHow to control your first impression on the web
What We’ll Cover…
1. How important are your search results and why?
2. What is SEO and how can it help?
3. Controlling your own results – the most important tactics to get started
4. Emergency tactics: How to handle an unwanted result on your first page
5. Our Story: Why BrandYourself is dedicated to making this easy for anyone
How important are your search results?
1 billion
75%names are Googled everyday
of HR departments are requiredto research candidates online
Very important:
&
Most people are not represented by well-branded
content about themselves
The Problem:
Most people fall into 1 of 3 categories…
...the negative category
...the irrelevant category
...the “hey that’s not me” category
And It’s not just about suppressing negative content to protect your reputation…
Negative ContentNegative Content
It’s just as important to promote positive content that helps your reputation
Positive Content Positive Content
What can you do?
Create positive content and make sure it shows up over negative, irrelevant or
other people’s results
Simple, right?
Because, search engines make mistakes
Wrong…
Many people create all types of content about themselves but it doesn't’t show up
• Search engines don’t understand what it’s about• Search engines don’t think it’s a credible source• Search Engines simply can’t find it
Question:
So how CAN you control your search results?
Answer: SEO
“Search Engine Optimization” is the process of creating or improving content to make sure it shows up as high as
possible for a specific keyword (YOUR NAME)
SEO Basics: Factors You Should Understand
vs.
•Cloaking•Link stuffing
•Keyword stuffing
Techniques to Avoid:
These are tactics that commercial sites use for high traffic keywords that get them banned
Rule of thumb: If you ever hear anyone guarantee results, run
Manipulative or “black hat” tactics
Now It’s Time to take control
Step 1: Get Your Domain Name
• Cost: $5 a year
• Make sure you use yourname.com or some
variation with your name in it (petekistleronline.com)
• Register it for as long as possible (2 years or more)– Even if you don’t plan on using it immediately, it keeps
someone else from taking it and hijacking a result on your
first page
• Where to get your domain: Namecheap.com
Build A Personal Site
• Wordpress• Weebly • Blogger
There are so many free & easy ways to build a site
These rank highest:
•Our recommendation: Wordpress (flexible design, very SEO friendly)
Step 1:
• Tumblr• About.Me • Many Others
Structure Your Site Well
Make sure your name exists in all of these places and you’ll be off to a good start:
Tip: Use WordPress All-in-one-SEO-Pack plugin
• Title of website
• Headline of each page
• Navigation
Step 1:
Fill it with relevant content about YOU
Tip: Use your name wherever you can
Step 1:
Start Blogging
Google loves updated/active content.Blogging is an easy way to keep your site ranking high
Unless you are an objectively terrible writer with no intention to improve, you should be writing blog posts
Tip: Subscribe to relevant RSS feeds in your industry and write one reaction a week
Step 1:
Step 2: Get on Social Networks
Search Engines love ranking social networks high because they are credible and constantly updated
• Twitter • Facebook • LinkedIn
• Google +• Meetup• Quora
Our Favorites:
Keep it clean or keep it private
Keep in mind: Nothing is really private online
Step 2:
Use your REAL name
Good:
Step 2:
Use your REAL name
Bad:
Step 2:
Link to all your other content
Let search engines know they are all “voting” for each other to rank high
Step 2:
Fill it with well-branded content
If you create good content that people care about, people will share it and like it, and
search engines will notice
Step 2:
Step 3: Create Online Profiles & Directories
Here are some high ranking places you can put
your name and bio.** Use your full name, add your bio,
and add links to everything
Bonus: Emergency Tactics
How to handle negative content…
Create High Ranking Content Quickly
• Write a press release Might cost you $300 dollars, but it will probably show up in the first page (write about the fact that you just made a website)
• Comment on relevant news articles Not the most “branded” result, but it shows up fast
• Throw an Event on MeetUp Use your name in the title. Actually invest in a good event
• Create profiles on your local college and government sites Search engines love .gov and .edu profiles the best. Be creative. There is somewhere you can create a profile
Get as much new content as possible onto the first page to push other stuff down
Bonus:
Bump it off
Google doesn’t play favorites.
Generally speaking Google only ranks 1 result per domain for your name
“Bump it Off” Example:
“Bump it Off” Example:
How to Bump it Off:
1. Go create a reader profile on HuffingtonPost.com
2. Optimize it 1. Make sure you use your name
2. Fill it out with as much info as they let you (use your optimized bio)
3. Link to it from as many of your profiles and websites as you can
4. Keep it active: commenting on articles and tweet it out when you can
Tip: Most news sites let you create a profile, but there are other ways to create a result for your name. Example: commenting on an article using your name.
BrandYourself has a free product that’s easy for anybody to do
“It’s the absolute best - there’s nothing like it - and their management team is handsome and single”
– Patrick Ambron, CEO of BrandYourself
How we came up with BrandYourself
BrandYourself started as a problem, that turned into an idea, that turned into a mission
The Problem: Pete Kistler, a co-founder, was a model student, but couldn‘t get an internship
3.9 GPASuccessful entrepreneurLeader on campusFounder of multiple clubsSeveral relevant internships
He was being mistaken online for an ex-con with the same name
This Guy This Guy
Or
He couldn’t change it, because he wasn’t:
A tech genius who could do it himself
A high net worth individual who could pay thousands
for a reputation firm to do it
To help anyone get some control over their search results with a simple and
free do-it-yourself platform
The Mission:
Accomplishments
Where we started• Launched in 2010 from a dorm room at SU• No Marketing Budget, no resources, no idea what we were doing
Where we are Now: • 11 full-time employees• Over 160,000 customers• Named top 5 collegiate entrepreneurs by Entrepreneur magazine • Named #1 Emerging Business in NYS ($200k prize) • $1.5 Million in Funding
How BrandYourself Works
Our tools simplify Search Engine Optimization so anybody can do it
“But my Google results are fine!”
Our FREE Product will still:• Alert you if something troubling ever does
appear in your top results• Keep track of your favorite content’s ranking in
search engines and alert you if it changes.
And if you ever do need a boost in results, you can log in and use it for that, too
BrandYourself can still help you!
Check us out at:
www.BrandYourself.com