Intermediate Blogging for The Arts
Ken McGuire for ArtLinks
[email protected]
Introduction
Ken McGuire
Blogging since 2004
Podcasting since 2006
Award nominations, wins
Blogging is part of what I do
Agenda
Promoting your blog
Getting visual photos, videos, audio
Getting to know you......getting to know all about you
Turning things over to you
Goals For Today
Getting your content out there
Structure your blog for search engines
Multimedia Photos, Videos, Audio
Tracking your blog visitors
Pick up some new habits
A Quick Refresher
Let's assume...You know what a blog is
You have a blog of your own
You've made a blog post
You've left some comments
You want to do more with your blog
Blogging The Arts
Film
Music
Crafts
Theatre
Communities
Festivals
Why Blog Your Art?
Extend your reach
Go beyond the studio
Engage with other artists
Build your audience
Share your expertise
Build your brand
Getting Your Content Out There
Who knows you have a blog?
Do you tell people you have a blog?
How do you tell people?
How many people visit your blog?
Quick And Easy
Tell the person next to you
Business cards (moo cards)
Email signature
Forums
Tell other bloggers
Status messages (Skype, GTalk)
Link To Other Blogs
Link to other blogsThey'll see your link
Request a link exchangeGet connected in your space
It's all relevant
Link to your own posts
Not so quick, still easy
Distribute Your Content
RSS Feed
Email Subscription
Feedburner via Google
RSS Feed
Really Simple Syndication
Automatically via Wordpress / Blogger
Subscribe via feed reader, mobile phone, email
Read your blog without visiting blog
Email Subscriptions
Yes, people still read email
Latest blog updates to
your inbox
Digest of daily posts
Includes all blog post content, no comments
Email via FeedBurner
FeedBurner
Google account requiredSign up with any email address
Add your blog URL
Blog content optimised for feed reading
Full statistics provided
Chance to earn revenue
Increase Visibility Through
Proper Structure
Structure Is Important
Categories as keywords
Permalinks and friendly URLs
Your post title is important
What would you search for?
Headings in blog posts H1, H2, H3
Permalinks
Tagging Your Blog
Tags as keywords
Search engines like them
Blog search engines love them
Photos, Videos, Audio
Why bother?
Show off your craft
Breathe life into posts
Get creative, add colour
Add value to your posts
Picture tells a thousand words
Can video tell more?
Where Can You Go?
Photos
Videos
Add Photos with Flickr
Upload your own photos
Use other photos (creative commons)
Increase the visual impact of your blog posts
Flickr account required for upload
Widgets, latest photos
Visit http://flickr.com
Flickr Demo
Do's And Don't
Copyright be respectful
There can be consequences to lifting images
Creative commons images, free to use
Credit where credit is due
Add Videos with YouTube
Upload your own videos
Link to or embed others
Great for tutorials, workshops, gigs, interviews
Limited to ten minutes
Get subscribers, ratings, comments
Statistics
Track Your Vistors
Getting to know you...
ServicesGoogle Analytics
Statcounter
Mint (Have a mint)
How Many Visitors
kenmc.com up to march 25
What Brought Them There
Where Did They Come From?
Why Should You Bother?
Learn about your users
Learn about busy times
What content is most popular
Help direct your blog
Where Else Can YOU Go?
Get Yourself Out There
TwitterJoin the conversation...http://twitter.com/kenmcguire
LinkedIn.comConnect with other
professionalshttp://linkedin.com/in/kenmcguire
FacebookClutter-free social networking made easy
Looking Back...
Getting your content out there
Distribution, RSS, Email
Structure, permalinks, tags
Multimedia
Statistics & analytics
Getting you out there
Still About Participation
Tools and structure help
It's still about communication
It's still about participation
Engage, they will come
Turning It Over To You...
What do YOU want to know?
Thanks For Your Time
Thanks for your time
Visit http://artlinks.ie
Visit http://eventmedia.ie
Follow me on Twitter @kenmcguire
