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This presentation walks you through the process of building a personal brand using social media. It also indicates the need to appreciate why building a brand early helps get a head start.
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Copyright (C) Aniisu K Verghese 2009
If you can’t be found you won’t be found.
Personal Branding in a Downturn and Later
Aniisu K Verghese
www.intraskope.com
February 21, 2009
2
Introduction Currently work as India Internal Communication Lead
at a global services firm Worked with Accenture, i-flex, Leo Burnett Write for management publications Interests – workshops, founded road safety NGO –
Friends For Life, graphology, tennis, meditation, traveling
Blog: www.intraskope.wordpress.com Road Safety:
http://civic.websitewelcome.com/~fflonlin/anishhome.htm
Blog: www.roadsense.wordpress.com
Copyright (C) Aniisu K Verghese 2009
“Recession is when a neighbor loses his job. Depression is when you lose yours.”
- Harry S.Truman
Copyright (C) Aniisu K Verghese 2009
"There are no signs of global slowdown and a grim stock market situation on the recently concluded B-school placements in India. Instead, a comprehensive post-placement analysis by a management portal highlights interesting trends and attitudinal shift amongst students that could gain momentum in coming years.”
Economic Times said…
Copyright (C) Aniisu K Verghese 2009
Times of India said
“Power has clearly shifted from employees to employers”
“A lot of leveling has taken place in the minds of job-seekers, in terms of expectations, desire levels and aspirations”
“Many are reworking CVs to make it multi-vertical friendly”
Copyright (C) Aniisu K Verghese 2009
In the Press
“Look at things such as passion for your organization's industry, cultural fit within in your organization, and the presence of soft skills such as strong interpersonal communication, empathy, and likeability.”
Copyright (C) Aniisu K Verghese 2009
In the Press
“To make themselves more attractive as candidates, some of these job seekers will be willing to work for less money than their experience, education, and skills would normally demand during better economic times.”
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What do companies look for?
“It is absolutely critical that you insist on hiring team members who are a good fit for the position based on their unique behaviors, values, and personal talents as identified in a validated personality assessment.”
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Trends
Fall in average salary on offer
Offer turns elusive
Job profile more important than pay packet
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Why are MBAs valued?
- Good in people management- Can do things differently- Have good analytical skills and make
good managers- Good at boss management
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What makes you unique?
YOUWhy? New Business Landscape Job Security Attract People, Projects, Jobs Take Charge
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Recognize these?
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What made your recognize them?
They stand for something unique They provide a consistent experience They are believable They are trustworthy They are superior
Copyright (C) Aniisu K Verghese 2009
2008 Brand Rankings2008 Rank Brand Country of Origin Sector 2008 Brand Value ($m)
1 United States Beverages 66,667
2 United States Computer Services 59,031
3 United States Computer Software 59,007
4 United States Diversified 53,086
5 Finland Consumer Electronics 35,942
6 Japan Automotive 34,050
7 United States Computer Hardware 31,261
8 United States Restaurants 31,049
9 United States Media 29,251
10 United States Internet Services 25,590
Copyright (C) Aniisu K Verghese 2009
You are a Brand
I did the following lately— this week— to make myself stand out…..
My batch-mates or friends say _________ is my greatest and clearest strength My most noteworthy personal trait is ________
I have done the following that adds remarkable, measurable, distinguished, distinctive value…1, 2, 3, 4, 5
I do ______ that I am most proud of I accomplished _______that I can unabashedly
brag about I want to be famous for________
Copyright (C) Aniisu K Verghese 2009
Discover Your Focus
1. Your Name
2. Unique Expertise
5. Your Performance
3. What you stand for
4. Imagery
Copyright (C) Aniisu K Verghese 2009
Reflection points What do you value most in a job? What activities do you like/dislike? What motivates you in life? I feel energized when I am
doing…1.2.3.4.5. What type of lifestyle do you desire? If money were not a factor, what work would you do?
Copyright (C) Aniisu K Verghese 2009
How can I start?
Blog A personal website Leverage social media – join conversations Offer your services – Elance etc Podcast - Blog Talk Radio YouTube Twitter Wikipedia Linkedin Monitor - Blogbulse, Technorati, and TwitScoop
Copyright (C) Aniisu K Verghese 2009
Why Social Media?
http://www.youtube.com/watch?v=6gmP4nk0EOE
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3A Personal Branding Strategy
Absorb Adapt Apply
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Absorb
Invest in Social Media• Google Reader• Google Alerts• Technorati • Twitter Register for learning forums,
associations, webinars
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Adapt• Talk about yourself• Open up on your events/news• Take pictures• Create user generated content
How?• Flickr• Social Networks – know which one to be on and
which one to drop off• MicroBlogging (Twitter)
Copyright (C) Aniisu K Verghese 2009
Apply
• Blogs/Podcasts/Videos• Forums/Community Boards• Answer Questions
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How can you measure progress?
Profile audit: Reach: On average people have 150 to 200
connections, so that is a healthy amount. Groups audit: How many people belong to those
groups (reach)? What are their demographics? Measure what other peoples' pages say about
you.
Copyright (C) Aniisu K Verghese 2009
Action Planning – Begin Now!
Who are you? What is your mission statement?
"My personal career mission is to master the leading software development tools (specify) and gain greater understanding of e-business application development."
“My personal career mission is to be known as an
internal communication expert, scholar and coach with corresponding skills in social media and usability training to contribute widely to research and thought leadership”
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Action Planning –Begin Now!Task Outcome Action Deadline Review Progress
Introspection
Learning
BrandingStrategy
Networking
Marketing Kit
Promotion/Channels
Follow-ups
Copyright (C) Aniisu K Verghese 2009
Summary
First, you have to be a good human being, great teammate and a supportive colleague.
Second, you've got to be an exceptional expert at something that has real value.
Recession is temporary, what lasts is your brand and reputation (if you build it now!)
Copyright (C) Aniisu K Verghese 2009
References and additional reading
Links: http://www.youtube.com/watch?v=WeysMY6DQxg http://www.youtube.com/watch?v=5LMkhAhaY5g http://blogs.siliconindia.com/parihar/Recession_%E2%80%93_The_Reality_fo
r_the_MBA_Recruitment_Market-bid-82vetXPc49975234.html http://www.gauravonomics.com/blog/whats-wrong-with-indian-social-networkin
g-sites/Books: What got you here, will not get you there – Marshall Goldsmith Now, Discover your Strengths, Marcus Buckingham
www.strengthsfinder.comArticles: Managing Oneself – Peter Drucker The Brand Called You – Tom Peters The Week, February 22, 2009 – MBA Placements 2009 Survey
Copyright (C) Aniisu K Verghese 2009
All the best!
Aniisu K Verghese
www.intraskope.wordpress.com
