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Presentation for Public Relations Student Society of America at The Ohio State University, Columbus, Ohio.
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How to Network your Way to a JobPRSA University Liaison Committee
toolkit• Physical• Virtual• Personality• Goals
personal branding• Physical
– Biz card– Resume– Cover letter, references– Portfolio– Leave behinds– Wardrobe and look – in person and avatars
Cheery perkyThoughtful observerDetailed journalistPunky tech geek
Sports media fanatic
OWN IT.Be unique, be memorable, be yourself.
personal branding• Virtual: You must search yourself!
– Portfolio – use a blog, visualcv, carbonmade, figdig*– Blog/website*– LinkedIn profile*– Facebook profile– Google, Brazen Careerist profiles– Twitter profile– Video resume– Email address
find people• People you know• OSU resources• PRSA University Liaison group• ColumbusInternships.com• Industry associations: AMA, PRSA, AdFed, Social Media club• Meetup groups or campus groups• Business Journal lists• Recruiters
how to meet peopleEverybody
knows somebody.
You just have to
get to other
people’s somebodie
s.
meet people• Group situations
Industry meetings, tweetups or informal meetups• One-on-one
– social media– informational interviews– casual coffee/lunch meetings
“I don’t know anyone!”“I’m not from here!”
“Where do you start?”
group situations
meetings & events• Go to as many as you can, as soon as you can.• Dress smart• Have a wingman• Be prepared – know something coming in• Bring your A-list• Make a goal: At least 3 solid connections, 5 biz
cards• Come early, stay late• Be prepared for the awkwardness
one-on-one
how to: intros• First, connect – in person, via e-mail, get
introduced, cold call, tweet
• The ask – Make it non-threatening, casual, learning-focused
how to: logistics• Get there – Be early. Know what they look like.
(Cyberstalk!) You don’t have to pay. You do have to dress up – always better over than under.
• Pick a good time/place – Later in the week best.• Be able to find each other – exchange cell phone
numbers, know their face.
how to: convos• Be ready with good questions and examples• Be able to lead the conversation • Do’s and don’ts• Get them interested in you – genuine enthusiasm.• Get their connections.
Conversation starters:• Where from• What want to do• Industry segments• Changes, adaptation• Their job, time at org• Your key experiences• Stories
how to: info interviews• Call it a “chat”• 20-30 min• Have good examples ready• More formal• Know the company• Know the clients• Specific questions• Feel out future opportunities, cycle
how to: gratitude• Thank you notes: Email vs. postal mail• Reiterate key parts of convo• Further state your skills• Tell them what you learned or will look into• Give them ways to stay connected
strategize: follow-up• Get strategic
– Have a ‘hit list’ & frequency goals– Keep a record – it makes you feel productive– Find reasons to reconnect, touch base
• Interesting articles• New info about topic discussed• Ask about meeting up at an industry event• Met someone they know
be realistic• Set yourself up to succeed• Skills and experiences, strengths and weaknesses• What you’ve got ready• What makes you excited• Be open to new experiences, people
It’s ok to start small. Some of the best experiences are things you really CARE about, take time to CREATE or TRANSLATE into
skills for the workplace.
don’t limit yourself• Experience – it all counts!
– Campus activities– Part-time or contracted work/freelance– Non-profit and volunteer organizations– Student activities groups– Make it up– Classwork
