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This was for a little talk I gave at CUNY's City College to ad students in the excellent Media and Comm Arts program.
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finding a jobin advertising
used to mean assembling spec print ads
a few tv spots
oh and don’t forget radio
and zipping them all into a fake leather art case. That was your “book”
which you’d send around to agencies, one by one
and hope for a call
But the world moves a lot faster now
and the ad world with it. And creative directorsare looking to your generation for brilliance
to help them promote brands in a web 2 world many still don’t understand
on facebook
on youtube
on twitter
even out of home, oops OOH
Which means you have to come up with ideas that can live not only in traditional space
but digital space, too
which is where you can also find a lot of insider info
about where and how to apply
and how not to apply.
so you won’t write cover letter train wrecks like this
"I want to take this time to point out the weakness of my resume.”
(One hundred percent honest. One hundred percent not getting the job.)
or this.
"Hi my name is ____ i attached my resume please look it over and give me a call thank
you”(You can't be bothered to capitalize or write a complete cover letter, but
I'm to presume you'll be busting your chops working for me?)
You’ll do a website that demonstrates your grasp of interconnectivity
write a great cover letter, be on time for your interview and
get a great job and live happily ever after.
for moral support along the way,@AdBroad